Looking for a stocking stuffer?

If your holiday shopping list calls for a TV station, here's a closer look at the five that Media General has decided it could part with to rationalize its portfolio. The largest market, strictly speaking, is Greenville-Spartanburg, but WNEG, Channel 32, comes without one of its major assets - a network affiliation. The station, licensed to Toccoa, GA, will no longer be a satellite of Media General's CBS affiliate, so the buyer will need to come up with a new programming strategy. WNEG does already have a separate identity from WSPA, since it produces 2.5 hours of local news, weather and sports programming daily. The others include two ABC affiliates, an NBC and a CW. According to estimates by BIA Financial Network, the five accounted for 39.3 million in combined billing last year.

*WNEG, licensed to Toccoa, GA, is currently a satellite of WSPA-TV, Ch. 7, CBS, but will become an independent once sold -- **(000) -- Source: BIAfn Media Access Pro

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