New name, same family

Morgan Murphy Stations has rebranded itself as Morgan Murphy Media. "This name change reflects how our industry and the media landscape have changed in just the past few years. I'm a third-generation owner and just as my grandfather pioneered in newspapers and my father in radio and television, my generation has welcomed the digital world as part of our news, information, and entertainment delivery service. It's only natural that we change our name to reflect today's reality in the media industry. Our company has grown beyond its 'station' base to expand into magazine and Internet ventures. We expect that expansion to continue and our new name allows that growth to occur under an appropriate corporate banner," said President Elizabeth Murphy Burns.

TVBR/RBR note: Madison, WI-based Morgan Murphy Media operates KXLY-TV (ABC) Spokane, WA; KAPP-TV (ABC) Yakima, WA; KVEW-TV (ABC) Tri-Cities, WA; WKBT-TV (CBS) La Crosse, WI; and WISC-TV (CBS) Madison WI. In each of its TV markets, the company operates a MyNetworkTV affiliate. Other media operations include seven radio stations in the Spokane/Coeur d'Alene, Idaho market; five radio stations in Southwestern Wisconsin; Madison Magazine, a monthly lifestyle publication in Madison; and Murphy Entertainment Group, which produces programming for broadcast and cable networks and Internet delivery. 

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