Meredith pacts with Wal-Mart

Meredith pacts with Wal-Mart for Better Homes and Gardens Home Products and Meredith announced a multi-year licensing agreement with Wal-Mart for the design, marketing and retailing of a wide range of home products based on the Better Homes and Gardens brand. This new line of home products is expected to be available by the fall of 2008. Merchandise includes items bedding and throws; bath accessories; dinnerware and kitchen textiles; and decorative pillows.

"This represents the largest extension of products bearing the Better Homes and Gardens brand in its 85-year history," said Meredith President and CEO Stephen Lacy. "We're excited to be partnering with Wal-Mart in bringing the Better Homes and Gardens style into the homes of millions of American shoppers."

Add to: del.icio.us | Digg