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TV station revenues fell 6.6% in Q2

13 September, 2007 04:13:00

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Hot on the heels of last week's forecast of 9-10% growth for all of 2008, the TVB is reporting that the present year is showing the down pattern of a non-election year. Local TV station revenues for Q2 (national and local spot combined) were down 6.6%. Throw network and syndication into the mix and the Q2 decline was 2.8%. Automotive continued to be a drag on the tally. The #1 ad category was down 10.2% from Q2 a year ago. Telecommunications gained 9.5% and moved into the #2 slot, ahead of Restaurants, down 3.4%. #4 Car & Truck Dealers was up 1.2% and #5 Furniture Stores was down 3.7%.

**2nd QUARTER 2007 SUMMARY -** **LOCAL BROADCAST: Top 100 Markets**
	2nd Qtr 2007	2nd Qtr 2006	% Change
Local Broadcast TV	3,848,603,400	4,119,829,000	-6.6
Syndicated TV	1,010,913,100	1,060,510,600	-4.7
Network TV	6,599,439,400	6,612,768,500	-0.2
Total Broadcast TV	11,458,955,900	11,793,108,100	-2.8

**FIRST HALF 2007 SUMMARY -** **LOCAL BROADCAST: Top 100 Markets**
	First Half 2007	First Half 2006	% Change
Local Broadcast TV	7,887,344,700	8,283,418,100	-4.8
Syndicated TV	1,997,671,000	2,109,131,400	-5.3
Network TV	13,323,264,300	13,805,426,700	-3.5
Total Broadcast TV	23,208,280,000	24,197,976,200	-4.1