Journal grows Tucson multi-media cluster
Journal Broadcast Group is adding a second full-power TV station to its already sizeable cluster of one TV and four radio stations in Tucson. In a deal brokered by Patrick Communications, Journal will acquire KWBA-TV (Ch. 58, CW) from Cascade Broadcasting Group. The price was not immediately disclosed. Journal’s existing TV in the market is KGUN-TV (Ch. 9, ABC).
“The acquisition of KWBA is directly on strategy for Journal as we seek to build out cross-platform businesses in growth markets such as Tucson. With two television stations and four radio stations in this market, we can increase our hyper-local presence in Tucson – particularly our local news focus – and even better serve our viewers in the Tucson area,” said Doug Kiel, CEO of Journal Broadcast Group.
“The acquisition of KWBA is directly on strategy for Journal as we seek to build out cross-platform businesses in growth markets such as Tucson. With two television stations and four radio stations in this market, we can increase our hyper-local presence in Tucson – particularly our local news focus – and even better serve our viewers in the Tucson area,” said Doug Kiel, CEO of Journal Broadcast Group.
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