NAB enlists radio to push DTV

Reasoning that many of the television viewers most at-risk of being left behind on DTV-Day 2/17/09 are also heavy radio users, the NAB is enlisting the aid of radio stations to help move their listeners into the digital age. It has six ready-to-go spots available at DTVanswers.com/radiospots. There are :15-, :30- and :60-second downloadable spots, in both English and Spanish, complete with a script that can be read by local staff or MP3 versions. For stations in rural areas, or serving senior citizens or minority groups, this is a good way to look after core constituencies and help make sure nobody is left behind when analog television goes away early next year.

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