Beth Comstock named GE SVP/CMO

She will now lead GE’s organic growth initiatives, including marketing, sales and communications. She also will direct two strategic growth initiatives for GE: developing cross-business digital initiatives, focusing initially on consumer health; and establishing a network of external partners to extend GE’s leadership in environmental technologies. For the past two years, Comstock has been president of integrated media at NBC Universal.
She will report to GE Chairman and CEO Jeffrey Immelt.