Another record for The CW

The CW is celebrating again as the two-hour premiere of “90210” set an all-time audience record for any scripted show on the network and made The CW the #1 network in its target demos on Tuesday.

Based on Nielsen overnights, The CW said 90210 set the network’s new high mark for scripted shows in adults 18-34 (3.0/9), women 18-34 (4.3/12), adults 18-49 (2.6/7) and women 18-49 (3.6/9).
 
On the strength of the two-hour 90210, The CW was the #1 network on Tuesday night in all key demographics, including adults 18-34 (3.0/9), women 18-34 (4.3/12), men 18-34 (1.8/6), adults 18-49 (2.6/7), women 18-49 (3.6/9), persons 12-34 (2.7/8), females 12-34 (3.7/11), teens (1.7/6), female teens (2.1/7). 
 
The 90210 debut marks the highest rated series premiere in The CW’s history with women 18-34 (4.3/12), adults 18-34 (3.0/9), adults 18-49 (2.6/7).
 
Comparatively, 90210 out-performed the series premieres of such other series as The OC, Dawson’s Creek, Gilmore Girls and Buffy The Vampire Slayer in women 18-34.
 
The two-hour 90210 matched The CW its highest rated night in adults 18-49 and earned the network its fourth highest rated night in adults 18-34.   90210 also gave The CW its fifth highest rated night in women 18-34 (4.3/12).
 
90210 gained momentum through the night, building in the second hour in all key demos, including adults 18-34 (3%), women 18-34 (5%), adults 18-49 (4%), total viewers (9%)
 
The series premiere of 90210 gave virtually all of The CW’s major market stations a win on Tuesday night in key demos.  Among women 18-34, The CW was the number one network in New York, Los Angeles, Philadelphia, Dallas, San Francisco, Boston, Atlanta, Washington DC, Houston, Detroit, Phoenix, Seattle and Cleveland.  Among adults 18-34, The CW was first in New York, Los Angeles, Philadelphia, Dallas, San Francisco, Boston, Atlanta, Washington DC, Houston, Detroit, Phoenix, Seattle and Cleveland.
 
In adults 18-49, The CW won Tuesday night in markets such as New York, Philadelphia, San Francisco, Boston, Atlanta, Washington DC, Detroit and Seattle.

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