The season premieres of two series on Viacom’s TV Land will include, for the first time, live commercials delivered by cast members of the shows. “Live commercials were once a mainstay of television, and radio before that, as were what were known as cast commercials, spots that featured stars of shows, frequently still in character playing the parts from their programs. They were staples when marketers and agencies owned the series and controlled the content as well as the ads,”
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The season premieres of two series on Viacom’s TV Land will include, for the first time, live commercials delivered by cast members of the shows. “Live commercials were once a mainstay of television, and radio before that, as were what were known as cast commercials, spots that featured stars of shows, frequently still in character playing the parts from their programs. They were staples when marketers and agencies owned the series and controlled the content as well as the ads,”
