Television revenue growth outpaced radio in Q1 at Journal Broadcast Group. According to Journal Communications CEO Steve Smith, TV is also the stronger performer in Q2.
Current pacings show the TV group up in the high single digits in Q2. Radio, however, is pacing up in the low single digits to flat, Smith told analysts in his quarterly conference call.
Looking back at Q1, Smith said strong categories for television were auto, political, medical, media and professional services. In radio, the best performing categories were financial, medical, professional services, hotel & gambling – and then auto.
“Auto was stronger in television, and it continues to be stronger in television,” Smith said of the key advertising category.
