TVB Goes ‘Forward’ With Annual Ad Outlook Conference

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TVB, the broadcast television industry’s equivalent to the radio industry’s RAB, has set the stage for its annual advertising outlook conference. It’s set for Thursday, Sept. 28 at Pier 60 in New York’s Chelsea neighborhood, along the Hudson River.


Forward ’17 takes a C-suite look at local broadcast TV through the lens of revenue generation.

More than 550 CEOs and media executives are expected at this annual event, which this year will feature discussions led by advertising, marketing, digital technology and political experts.

Agenda highlights include:

  • One-On-One with: Professor Byron Sharp, Director, Ehrenberg-Bass Institute for Marketing Science, University of South Australia
  • Automotive Keynote: Jason Stein, VP/Publisher, Automotive News
  • 2018 Political Spending Projections: Mark Mellman, CEO, The Mellman Group; President, American Association of Political Consultants; Steve Passwaiter, Vice President and General Manager, Kantar Media/CMAG; Corey Platt, Political Director, Democratic Governors Association
  • Wall Street Keynote: Marci Ryvicker, Managing Director of Wells Fargo Securities
  • Measurement and Quantifiable Analytics Super Session: comScore, Lotame, Nielsen, Sorenson, Verance
  • TVB NEXT: Recognizing “Tomorrow’s Media Leaders”
  • Automated (Programmatic) TV and ATSC 3.0: WideOrbit, Videa and other companies

Featured Speakers:

Bob Liodice, CEO, ANA

Bill Livek, Executive Vice Chairman & President, comScore

Jeff Wender, Managing Director, Local Media, Nielsen

Steve Passwaiter, VP and General Manager, Kantar Media/CMAG

Kelly Abcarian, SVP Product Leadership, Gracenote

Professor Byron Sharp, Director, Ehrenberg-Bass Institute for Marketing Science, University of South Australia

Perry Sook, Founder, President & CEO, Nexstar Media Group

Rick Ducey, Ph.D., Managing Director, BIA/Kelsey

Mark Mellman, President, American Association of Political Consultants

 

Confirmed Agency Attendees:

Patty Snyder, Managing Partner, US Director Broadcast Operations, Group M

Cindy Clements, President, Local Investment, Omnicom Media Group

Frank Friedman, President, Local Investment, Publicis Media Exchange

Charlie Rutman, EVP, Managing Partner, Horizon Media

Nancy Larkin, SVP, Managing Director, Local Video, Horizon Media

Vincent Letang, EVP, Global Market Intelligence, MAGNA

Jennifer Hungerbuhler, EVP, Managing Dir. Local Media Investment, Amplifi


To register for this event, please click here:
https://www.tvb.org/Public/ForwardConference2017Overview/Registration.aspx

 

 

 


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