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Welcome to TVBR's Daily Epaper
Volume 24, Issue 132, Jim Carnegie, Editor & Publisher
Monday Morning July 9th, 2007

TV News ®

No deal yet for
Dow Jones & News Corp.

The UK magazine The Business reported on its website Friday that negotiators for the board of Dow Jones & Company had accepted the five billion bucks offer from News Corporation. But that brought a quick denial from Dow Jones, which issued this statement: "An article published on Thebusinessonline.com this morning stating that an agreement in principle has been reached for the sale of Dow Jones & Company to News Corp is incorrect." Since Murdoch's 60 bucks per share offer became public in May (5/2/07 TVBR #86), News Corporation's negotiations with the Dow Jones and the controlling Bancroft family have focused primarily on editorial integrity for the Wall Street Journal rather than price. These negotiations recently produced an agreement that will provide some oversight from an independent board, but still leave News Corporation with the ability to hire and fire top editors. Even so, no final deal has been struck to accept a buyout. And any agreement between News Corporation and the Dow Jones board will still have to go to the Bancrofts for a final OK.

TVBR observation: Despite efforts by the union for some Dow Jones employees to stir up another bidder - anyone but Murdoch - there has been only talk and no actual bidding. The 60 bucks offer was a 67% premium to where Dow Jones' stock had been and Murdoch's attempt to keep all others away by submitting a bid that no one would dare to match appears to have succeeded.

Give us just a little more time
The Joint Task Force on Media and Childhood Obesity has decided to keep its report in the oven throughout the remainder of the summer and into September. The group, which includes Sam Brownback (R-KS), Tom Harkin (D-IA), FCC Chairman Kevin Martin (R) and Commissioners Michael Copps (D) and Deborah Taylor Tate (R), and members of the directly-involved business community, is trying to come up with ways to reduce what has been called an epidemic of overweight children. The FCC said, "The extension will enable the Task Force to continue to identify ways in which the media industry, along with advertising, and food and beverage industries, tackles food marketing to children in order to reduce the rates of childhood obesity."

TVBR observation: We have read reports already of some decrying this delay, but in reality, two months in Washington for something like this is an eye blink. Cereal manufacture Kellogg has just announced its own voluntary actions to avoid putting a hard-sell on the pre-teen set, and an additional two months means time to see if any other manufacturers can be enticed on board. We suspect the motives for this delay are noble, to simply do as good a job addressing the topic as possible. There is absolutely no reason to suspect foul play.


Broadcasters set to defy anti-satire decree
Legislators have decided that they'd rather not see themselves made fun of on television and have banned the use of video footage for the purposes of satire. Before you call the Supreme Court, please understand that these outrageous new "sessional orders" were passed in New Zealand, and broadcasters there have already promised to defy it. According the local Independent News' "Scoop," TVNZ, TV3, Maori Television and Sky News see the ban as the first step toward the government trampling over the right of the people to see their Parliament in action, and are going to "...ignore the anti-democratic parts of Parliament's rules." A TVNZ spokesman said that New Zealanders have a right to see MPs (members of Parliament) in action "warts and all," and that political satire is an age old journalistic technique which the media was not going to dispense with. A spokesperson for Maori Television said, "The onus is on the MPs to ensure their behaviour reflects the respect and authority they believe is due them, not in denial of the media's portrayal of their performance in the House."

TVBR observation: Few things are more eye-opening than tuning in to a program like "The Daily Show" and seeing the same politician say one thing one day and it's opposite the next. Indeed, it is often so eye-opening that it is a wonder the technique is not used more often in actual rather than fake news programs. The simple fact is that much of what our elected officials happens far away from an open mic or active camera. It's a good thing that they have to emerge from the back rooms from time to time and go on the record - the permanent record. We have no idea what the legal system in New Zealand will do with these "sessional orders," but we would hope that over here, such a decree would be shot down before the ink can dry on it. And while we're at it, what makes the courts so special? We should have cameras and mics in the Supreme Court so we can watch them shoot it down.

LA newscaster suspended pending investigation
When KVEA-TV (Ch. 52, Telemundo) Los Angeles newscaster Mirthala Salinas reported last month that the wife of LA Mayor Antonio Villaraigosa had filed for divorce, accusing him of having an extramarital affair, it was hardly news to her. Salinas last week confirmed that she was the other woman in the break-up. By the end of the week the Telemundo O&O had suspended Salinas while it investigates whether she violated any journalistic ethical standards. "As we have stated, our commitment is to journalistic excellence. Given the seriousness of the declarations that have been made, we have decided to make an internal review of the decisions and events that have taken us to the present position," KVEA Vice President and General Manager Manuel Abud said in a statement posted on the station's website, noting that Salinas had been temporarily removed from her newsroom duties pending the outcome. Meanwhile, he said, the station would have no further comment. Also posted was a statement from Salinas, saying that she accepted the decision to make a comprehensive review and that she would cooperate fully. "I trust that when all of the facts are analyzed, it will be clear that I behaved appropriately," she said. Salinas was taken off the City Hall news beat about 11 months ago. However, the LA Daily News, which first identified her as the mayor's lover, said their relationship went back at least 18 months. Mayor Villaraigosa said in a news conference last week that Salinas had gotten no reporting advantage from their relationship and hailed her as a "consummate journalistic professional."


Wall Street Media Business Report TM
Moody's rates Liberman bonds
Moody's Investors Service assigned a B2 rating to a new issue of 225 million in senior subordinated notes due 2017 by LBI Media, the parent company of Liberman Broadcasting. Moody's also affirmed LBI's B1 corporate family rating and upgraded LBI's senior secured credit facility to Ba1 from Ba2. Proceeds from the bond sale will be used to refinance the company's 10.125% senior subordinated notes due 2012, repay borrowings under its revolving credit facility and fund the 10 million bucks acquisition of KPNZ-TV Salt Lake City. "LBI's rating reflects the company's high debt to EBITDA leverage of 7.4x," said Moody's, also noting a "lack of significant geographic diversification and revenue and cash flow concentration in the Los Angeles market." Additionally, said the ratings agency, "LBI's ratings reflect its modest scale and our expectation that the company will remain acquisitive as it seeks to expand its current station portfolio in existing and new markets." But it also noted plusses. "The company's ratings are supported by its industry leading margins, clustering of radio and television stations in the top Hispanic markets and concentration of local advertising revenues. In addition, Moody's expects LBI to benefit from the strong Hispanic demographic trends and expected above average growth rates for the Hispanic media market," Moody's stated.
| See the ratings actions |


Media Business Report TM
Talkers megaphone the news, then head elsewhere
Immigration was the top news story for the week of 6/24-29/07, according to the Project for Excellence in Journalism, filling 12% of the newshole in a scattered, no-one-big-story week. Immigration has been a popular topic for talkers in general and has become a signature issue for CNN's Lou Dobbs, so it should come as no surprise that the commentator class happily doubled the news focus, spending 24% of its time with it. Talkers cherrypicked a couple of other news topics, taking the latest UK terror plot from 6% to 12%, and VP Cheney from 5% to 9%. Then they edged toward the tabloid side, putting the spotlight on the wrestler murder/suicide, the tragic story of the woman in Ohio, and at #10, Paris Hilton. Campaign 2008 coverage, at 6%, was on par with its news interest. Talkers also took time for some special interests, giving recent events concerning one of their own, Ann Coulter, 6% of the talkhole. And a Washington topic near and dear to talkers but unknown to most citizens, the Fairness Doctrine, picked up 4% of available time.

Appeals court rejects ACLU challenge to wiretapping
The Sixth Circuit Court of Appeals has dismissed an ACLU challenge to the Bush Administration's warrantless wiretapping program. The three-judge panel ruled 2 to 1, claiming the initial ACLU suit had no merit because it couldn't prove the plaintiffs had actually been wiretapped. Needless to say, ACLU has no access to the secret records of the NSA and won't be getting them any time soon.The court vacated a lower court finding that the NSA's Terrorist Surveillance Program, which monitors phone calls inside the US from parties outside the country, was illegal. ACLU represented mostly journalists and attorneys, saying it hinders their ability communicate with sources and assure confidentiality. ACLU previously won a summary judgment against the program from a district judge, who said the Bush Administration had violated the First Amendment rights. NSA appealed that ruling in federal court. Said ACLU Director Steven Shapiro in a statement: "As a result of [the] decision, the Bush administration has been left free to violate the Foreign Intelligence Surveillance Act, which Congress adopted almost 30 years ago to prevent the executive branch from engaging in precisely this kind of unchecked surveillance." The ACLU could and may file a petition for grant of writ of certiorari, seeking release from the Circuit Court for appeal to the US Supreme Court.


Ad Business Report TM

Smirnoff Source unveils new broadcast and banner ads
Smirnoff Source, the new premium beverage offering from Diageo North America that combines pure spring water with alcohol, has launched a new campaign. The multi-million dollar effort features outdoor billboards, :15 and :30 second broadcast spots and online banner ads that give consumers the ability to actually control and interact with the ads. Set to run through the end of August, the television broadcast spots, entitled "Whoo! alright, yeah Uh Huh," and "Smirnoff Source Drink Responsibly," feature a stream of water dancing to the pulsating beats of numerous up and coming artists, including The Rapture and Nextmen. Created by JWT, the spots bring water to life. The TV ads will run in nine Northeastern states through the end of August, including Connecticut, Maine, Maryland, Massachusetts, Michigan, New York, Ohio, Pennsylvania and Road Island. The online banner ads, which will allow consumers to use their mouse to manipulate the dancing water to create unique shapes and patterns of their choosing, will run from July through August and again from October through November. Outdoor billboards featuring a three-dimensional bottle of Smirnoff Source being submerged in water will appear in cities throughout the Northeast beginning in July. Smirnoff Source is the latest product to be offered as part of Diageo's industry- Progressive Adult Beverage (PAB) category. Other PAB product offerings include Smirnoff Ice premium malt beverage, Smirnoff Raw Tea and Captain Morgan Parrot Bay Tropical Malt beverages.

Cold Stone launches
first TV campaign

In celebration of National Ice Cream Month and Cold Stone Creamery's new campaign, it is time to "love thy nemesis." Three sets of well-known feuding personalities have been invited to put aside their differences and come together on the final day of National Ice Cream Month on 7/31. In an effort to further encourage these nemeses to put their disputes behind them, Cold Stone is offering 10,000 to be donated to each individual's charity of choice. Certified letters detailing the proposal have been sent to three well-known feuding personalities. The first letter was sent to a famed recording artist struggling for artistic control with the chairman of a very large recording label. A second letter was sent to two young Los Angeles-based reality television stars-one male, one female-fighting over the same girl. The last letter was sent to two former television talk show co-hosts known for their varying differences on just about every subject. Copies of these letters can be obtained by contacting Cold Stone Creamery. The inspiration stems from the company's first-ever national television advertising campaign, launched by Cold Stone Creamery this summer. The concept demonstrates that true ice cream aficionados can overcome just about anything, including their worse nemesis, for the love of Cold Stone Creamery ice cream (the commercials can be found at www.loveit-loveit.com).

In-game ad market to reach 971 million by 2011
The global in-game advertising market, which generated 77.7 million globally in 2006, continues to develop at an exponential rate. By 2011, worldwide in-game advertising expenditures (fixed product placement/static ads and dynamic ads) will grow to 971.3 million, according to a Yankee Group Report, "Advertising and Games: 2007 In-Game Advertising Forecast." The report says new media is eclipsing traditional advertising media. Spending on traditional advertising media (television, newspapers, radio and magazines) grew 3.6 billion last year while spending on internet advertising grew 4.3 billion. As a result of the significant shift in ad spend in new media, in-game advertising budgets and networks serving these ads are also growing. In addition, connected game devices are becoming the foundation on which providers build dynamic in-game insertion. As well, dynamically placed 2D ads will cannibalize static in-game ads, but fixed product placements will continue to grow through 2011. The number of games with in-game ads will double annually through 2008. In the near term, PC games will drive the market for dynamically served ads.


Media Markets & Money TM
Wolff gets a Fox
Frontier Television Investors has decided to go east, picking up Fox 24/16 WGXA-TV in Macon GA under licensee name Fox24 of Macon LLC. The price tag is 18,780,503, which includes an escrow deposit, cash and unspecified liability assumption. The seller is the ever-shrinking Paul Brissette television group, Piedmont Communications LLC. Frontier's Jason R. Wolff holds a piece of Hawaii radio group Visionary Related Entertainment. Piedmont, which has been selling off its television singly or in small chunks, has two stations yet unspoken for, KTVE-TV El Dorado AR and KTBY-TV Anchorage AK.

TVBR observation: Although Frontier does not appear to have a connection to VRE other than Wolff, Wolff notes on his ownership documentation that in addition to his television holding company, there is a similarly-titled Frontier Radio Investors, a clear indication that we are likely to hear more from this group.


Washington Media Business Report TM
How many Hispanics?
Henry Waxman's (D-CA) Oversight and Government Reform Committee is going on the road. In fact, its going to Clear Channel Communications' home turf - San Antonio TX, today. But the company which stands to benefit most from the visit is most likely Univision, along with other Spanish broadcasters. The topic of the road show is "2010 Census: Reducing the Undercount in the Hispanic Community." We know the Hispanic media in general was ecstatic about the results of the last census, and it is building on its new status as the majority minority. Anything that allows the Hispanic media to point to audience members with wallets containing disposable income is a potent addition to its sales pitch.


Ratings & Research
Measurement returns to Big Easy, post-Katrina
Nielsen Media Research TV ratings returned to New Orleans last Thursday for the first time since Hurricane Katrina, however, agencies will have to wait another two weeks before also seeing audience estimates. According to a local Times-Picayune story, people who've seen the results from the last month of unreleased testing of Nielsen's new electronic overnight ratings sample say that the numbers reveal no major shifts in the order of news viewing patterns, for example, since the storm. Before Katrina, CBS WWL dominated news ratings, while WDSU (NBC) and WVUE (Fox) battled for distant second and WGNO (ABC) fourth. The average order of finish in that competition appears unchanged. However, the numbers evidently show a significant decrease in overall local TV-news viewing compared with late spring 2005. Based on the metro area's post-Katrina population, Nielsen reduced New Orleans' market ranking from No. 43 to No. 54, so a decrease in audience totals is not unexpected. Nielsen also had to recruit a whole new survey sample audience from scratch: about 400 households for electronic overnight measurements of household viewing and more than 1,200 homes for its month-long survey system, via diaries. As well, before the storm, only homes with land phone lines were recruited for the sample. Now, the sample has been expanded to include cell-phone-only households. The ratings return had been scheduled for May but was delayed by stations' dissatisfaction with the quality of the new sample. Those concerns continue, according to the story, causing local stations to approach the return of the ratings with a wary eye. By pushing the ratings return to July from May, Nielsen denied local stations the late-news lead-in boosts provided by the season finales of "American Idol," "Lost," "Heroes," "CSI" and other hit series.

Arbitron looks at
Jack, Bob, Oldies trends

As word continues to spread about WCBS-FM NY switching back to Oldies this week (you read it here First at RBR (07/06/07 RBR #131) and widely picked up by the consumer press, Arbitron took a look Friday at two formats of note in the Arbitron Radio Listening Trends, based on the continuously measured markets: Since its inclusion in the list of Arbitron rated formats, Adults Hits (branded as JackTM, Bob and a few other friendly names), the format as a whole has increased it's audience share by more than 80%, beginning in Spring 2005 with a 2.0 Average Quarter-Hour (AQH) Share and growing to 2.6 in Winter of 2007. Conversely, during that same time period, amongst those formats that have seen erosion to their audience share, Oldies has gone from a 3.8 AQH Share to a 2.6, a loss of more than 60%.


Monday Morning Makers & Shakers

Transactions: 5/21/07-5/25/07
This would normally be considered a great trading week. Even though there was no television involved, total value easily skipped past the 100M threshold, fueled primarily by a two-market, ten-station Radio One spin-off transaction. But it must be recorded as a lull, following on the heels of two multi-billion dollar weeks.

5/21/07-5/25/07

Total

Total Deals

17

AMs

10

FMs

25

TVs

0
Value
130.026M
| Complete Charts |
Radio Transactions of the Week
Radio One spins two markets
| More...
|
TV Transactions of the Week
A break in the action on the TV side



Stock Talk
Job numbers boost stocks
A better than expected June jobs report pushed stocks higher on Friday. The Dow Industrials rose 46 points, or 0.3%, to 13,612.

TV stocks were mixed. CBS Class B rose 1.6%, while the Class A was up 1.4%. The day's worst performer was Gray Television Class A, down 3.1%, although that was on extremely light volume. The more widely held Gray common rose 0.4%. Saga declined 2.5%.


Stocks

Here's how stocks fared on Friday

Company Symbol Close Change Company Symbol Close Change

Acme

ACME

4.55

-0.06

Lincoln Natl.

LNC

71.04

+0.21

Belo

BLC

20.90

+0.11

LIN TV

TVL

19.42

-0.04

CBS CI. B CBS

34.68

+0.56

McGraw-Hill

MHP

67.67

-0.50

CBS CI. A CBSa

34.67

+0.49

Media General

MEG

34.41

+0.37

Clear Channel

CCU

37.90

-0.04

Meredith

MDP

62.23

-0.19

Disney

DIS

34.49

-0.14

News Corp.

NWS

23.26

+0.02

Emmis

EMMS

9.13

-0.04

Nexstar

NXST

14.94

unch

Entravision

EVC

10.44

-0.10

Ion Media

ION

1.43

unch

Equity Media EMDA 4.29 -0.01

Saga Commun.

SGA

9.48

-0.24

Fisher

FSCI

51.04

-0.01

SBS

SBSA

4.35

-0.01

Gannett

GCI

55.14

-0.26

Scripps

SSP

46.65

+0.34

Gen. Electric

GE

38.48

-0.06

Sinclair

SBGI

15.06

+0.04

Google GOOG

539.40

-2.23

SWMX

SWMX

0.23

+0.02

Gray

GTN

9.28

+0.04

Time Warner

TWX

21.02

-0.15

Gray, C1. A

GTNa

9.07

-0.29

Tribune

TRB

30.73

+0.18

Hearst-Argyle

HTV

23.75

-0.08

Wash. Post

WPO

780.00

+2.66

Journal Comm.

JRN

13.34

-0.05

Young

YBTVA

3.61

+0.01


Bounceback

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Below the Fold

Ad Business Report
Smirnoff Source
Unveils new broadcast and banner ads...

Media Markets & Money
Wolff gets a Fox
Frontier Television Investors has decided to go east picking up Fox in Macon...

Ratings & Research
Measurement post-Katrina
Returns to Big Easy, agencies will have to wait another 2 weeks...

Arbitron
Looks at Jack, Bob, Oldies trends in light of RBR breaking WCBS-FM story...


Stations for Sale

Market your Stations For Sale
in our daily epapers.

Contact
June Barnes
jbarnes@rbr.com


TV Media Moves

National Geographic
Channel taps
Steve Burns

The National Geographic Channel has named Discovery Networks EVP/Chief Science Editor Steve Burns as EVP/Content. He replaces John Ford, who left in March and report to David Haslingden, CEO. Burns begins work there today.




More News Headlines

Man sentenced for beating TV reporter
Sam Suleiman has plead guilty to beating a Fox 6 San Diego investigative reporter and will spend a year behind bars. Suleiman was apologetic but also accused FOX 6 reporter, John Mattes, of going after him personally. "He was shattering my dream in front of my eyes," said Suleiman in the Fox 6 story. Mattes was reporting on the real estate investor's deals in which people claimed they'd been swindled out of millions by Suleiman. Mattes insisted his investigation of the real estate investor is not personal, "It's over. Justice is done. He tried to silence me. He failed." His ribs were cracked and eyes gouged in the event. The beating began after Suleiman and his wife arrived at Brian Phillips' home. Mattes and Phillips were meeting to discuss the damage to Phillip's yard that Suleiman allegedly caused during construction of the building that borders Phillips' yard. Phillips kept Suleiman from harming Mattes even further after the attack began. He says he'll likely never get back the 20,000 dollars in damages to his yard and legal fees.

Live Earth Internet streaming sets record
The Live Earth global pop concerts on Saturday broke a record for an online entertainment show by generating more than 9 million Internet streams, Microsoft's MSN said. As the last two of the nine Live Earth concerts got underway, MSN product manager Karin Muskopf said the number of streams had surpassed the previous record held by 2005's Live 8 global concerts to fight poverty. Live Earth is predicted to be three times bigger with organizers expecting more than 80% of the viewership will be on-demand in the days after the event, said the Reuters story.

G2 Worldwide
acquires Refinery

WPP's G2 Worldwide, specializing in digital communications, direct marketing, shopper marketing and design, has acquired Refinery -- one of the few remaining independent, interactive agencies in North America. Headquartered near Philadelphia, Refinery employs 79 people, and has grown to become a major industry player since its inception 12 years ago. The agency has clients as Merck, Campbell's, Merrill Lynch and Amgen.This investment represents the latest initiative in G2's growth strategy, as the agency continues to expand and further develop its digital capabilities on a global scale. Last month, G2 acquired Star Echo, a leading agency in China, which offers activation marketing throughout the region. Other recent acquisitions include MDS Boole, a leading data and metrics consultancy in Spain, boosting G2's digital offering in Europe.




RBR - Radio News

RBR observation
Nothing new in Liebowitz paper
Like everyone else in the radio and/or records trade press we saw the BusinessWeek story last week about the report by University of Texas at Dallas economics professor Stan J. Liebowitz which concluded that the conventional wisdom of radio air play increasing record sales is dead wrong - that, rather, air play decreases record sales. Unlike the rest of the trade press, we decided to read the research paper that Liebowitz had published before commenting on it. We assumed it would contain some new research to support his striking conclusion. Our assumption was wrong.
| Read More... |


TVBR Radar 2007
Television News you won't read any where else. TVBR--First, Accurate, and Independently Owned.

RBR First
WCBS-FM coming back
to The Big Apple!
As we mentioned first in yesterday's Media Business Report (7/5/07 MBR): Word on the street is that WCBS-FM NY is heading back to Oldies next week and dropping "Jack FM." CBS Radio had no official comment. Needless to say, the move to switch the station from its original Oldies format to "Jack FM" was met with a lot of criticism.

RBR observation: When they flick the switch they should just say "We're baaaack! WCBS-FM: "Just Great." We estimate the format will be a bit updated - maybe hits and deeper cuts from the 60's, 70s and 80's? New Yorkers are forgiving if you just admit the mistake. Now when this flip happens the key will be the talent, execution, marketing etc. then wait and see if the 36 million in ad revenue returns.
07/06/07 RBR #131

The allure of LUR
and the remainder biz
If you put unsold inventory up for auction on the Internet, does that count when you are calculating lowest unit rate (LUR) when charging a politician for airtime? 41 state broadcaster associations (and one from Washington DC) want to know. The use of three internet services to peddle unsold inventory is a process that is off the rate card, and the coalition of associations wants a declaratory ruling on whether they should be considered, and also wants to know if there are any other pertinent issues involved with the use of internet services of this type. Three are mentioned specifically: Bid4Spots, SoftWave Media Exchange and dMarc Broadcasting. The FCC is opening the issue for public comment under MB Docket No. 07-137, on an ex parte permit-but-disclose basis.

TVBR observation: If in some parallel universe, political campaigns are entitled to buy carpeting at lowest unit rate for its portable campaign stage, it should not be expected to pay the going rate for carpet remnants unless it is willing to buy the remnants and sew or glue them together itself. Likewise, broadcast inventory remnants have no business being considered in a calculation of this type. If politicians want to troll the internet for cheap airtime in an unsold daypart, fine, they should be welcome to do so. But a station's documented standard business procedure should be the sole determining factor for LUR.
07/06/07 TVBR #131

Wicks affiliate buys trade pubs
NewBay Media, an affiliate of the Wicks Group of Companies private equity group, has expanded into the broadcasting trade publishing arena, buying IMAS Publishing on undisclosed terms. IMAS publications include Radio World, TV Technology and a number of related titles, as well as the show dailies for NAB and NRB.

TVBR observation: The Wicks folks are definitely bullish on broadcasting and lots of businesses related to broadcasting. Principals Craig Klosk and Matt Gormly had plenty of involvement in radio and TV companies before Wicks and the original Wicks fund owned both radio and TV groups. In addition to NewBay, the two current Wicks funds have broadcast and related investments in Marketron Broadcast Solutions (broadcast software), Allegiance Communications (cable TV) and Wilks Broadcast Group (radio stations).
07/06/07 TVBR #131




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