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Volume 23, Issue 151, Jim Carnegie, Editor & Publisher

Friday Morning August 4th, 2006

TV News ®

Moonves upbeat on CW,
says upfront went fine
You may have heard that this year's network TV upfront finished down from a year ago, but CBS Corporation CEO Les Moonves told analysts yesterday that's not true. "There's a myth out there that the upfront was down. You have to remember we went from a universe of six networks to five networks, so exclude some of the money that was taken in by that last network. Basically the numbers appear to be flat for the upfront. We're seeing also in syndication the upfront is up low single digits, but we're very pleased with the return, once again, having such great syndicated products we're encouraged by the upfront for the syndicated shows. It was a soft second quarter in scatter. Political...is going to exceed budget, with the exception of New York, and it's heating up and we're looking forward at the station level to hitting our numbers, if not exceeding them in the second half of the year," said Moonves, touching on a number of TV issues in an exchange with one analyst. He was also excited about the new CW network, launching next month in a 50/50 deal with Time Warner. "Distribution for the new network now covers more than 90% of the country and having stations that do exceed what the former WB and UPN ever did on their own. Plus, we had a very successful upfront and interest in this new network and its attractive young demos is quite high," Moonves declared.

TVBR observation: Is it five or is it six? The official policy at CBS Corp. appears to be to deny the existence of MyNetworkTV as a network, even though it has former UPN affiliates owned by Fox as its O&Os in six of the top 10 markets. We also seem to recall that the newbie network from News Corp./Fox was right there with everyone else selling at the upfront. They are going after very different demos, but it will be interesting to watch the ratings numbers as the two new networks launch simultaneously next month.

How's the TV business going?
Here's what CBS Corporation had to say about its TV business segment - CBS and UPN Television Networks and Stations; Television Production and Syndication, Showtime Networks and CSTV Networks - in reporting its Q2 results: "For the quarter, Television revenues decreased 1% to 2.3 billion, primarily reflecting lower home entertainment revenues due to the switch from self-distribution in 2005 to third-party distribution in 2006. Television affiliate fees rose 11% due to the inclusion of CSTV since its acquisition in January 2006 and rate increases and subscriber growth at Showtime. Television license revenues increased 5%, principally reflecting higher revenues from the domestic syndication of 'Without A Trace' and higher international syndication, partially offset by the absence of license fees from the prior- year second-cycle cable renewal of 'Everybody Loves Raymond.' Television advertising revenues remained relatively flat versus the prior year. Television OIBDA [Operating Income before Depreciation and Amortization] decreased 2% to 535.4 million and operating income decreased 3% to 491.9 million principally reflecting 24.0 million in costs related to the shutdown of UPN and higher stock-based compensation in 2006, partially offset by lower programming expenses. Included in total Television expenses is stock-based compensation of 8.5 million in the second quarter of 2006 versus 2.1 million for the comparable prior-year period. UPN plans to cease broadcasting its network schedule at the conclusion of the 2005/2006 broadcast season in September 2006. The CW, a 50/50% joint venture with Warner Brothers Entertainment, will begin broadcasting in late September 2006, and has been accounted for as an equity investment starting in the second quarter of 2006."

FCC puts stop to TW's attempt to bench the NFL
It isn't taking long for the fallout to begin from the just-approved sale of Adelphia to Comcast and Time Warner, along with related Comcast/TW system swaps. In the immediate situation, the National Football League has successfully petitioned for a time out after TW booted it off some of its newly acquired systems without warning. NFL Network is getting set to air a 54-game preseason schedule and eight regular-season games. It claims that TW dropped it upon taking over the Adelphia and Comcast systems without giving subscribers and local franchising authorities the required minimum of 30-days notice. NFL complains that they were thus deprived of the opportunity to protest TW's decision. At the same time, TW failed to arrange for carriage on an alternate MVPD service so that NFL Net programming was still available in the systems' coverage areas. The FCC has granted NFL interim relief. The dispute dates back to 8/1/06. TW has until 8/15/06 to respond to the NFL petition, and the NFL has another five days after that for reply.

TVBR observation: The good news for the NFL is that the FCC recognized that its programming has merit, that TW has no philosophical problem with carrying the net, and that it's problem is carrying it on terms agreed to by the prior owners. FCC also said lack of interim relief would harm NFL far more than carrying NFL will harm TW. While not taking sides, the FCC concluded that "...NFL has established a sufficient prospect of success on the merits to justify this relief." What's even more interesting is the role of sports in piquing the FCC's interest in programming issues. It used to be the show had to be indecency before the FCC took any notice...

Viacom shores up
MTV demo with Internet buy
We've been hearing about how MTV keeps re-inventing itself so that it stays in touch with the younger demos (rather than aging with whatever groups, whether it be Boomer, GenX or GenY, is watching it at any given moment). To that end, MTV parent Viacom has acquired Y2M: Youth Media & Marketing Networks, a publisher of some 450 electronic web-based college newspapers. According to BusinessWeek online, this is just the latest Internet buy for the cable stalwart. Y2M is expected to be tied to mtvU, a spin-off tailored for campus cable systems that is also available over cell phones.

The shocking fallout from bad publicity
Horizon Productions Inc. is the producer of a Super Bowl halftime alternative program, the upcoming version of which will be called "Bodog.com Lingerie Bowl IV." (Despite being an alternative to the program which perhaps did more than any other to propel the indecency issue to the front burner on both Capitol Hill and across the Mall at the FCC, we do not believe that this is the alternative many of the anti-indecency proponents have in mind.) At any rate, Mel Gibson's recent brush with the law and political correctness has caused Horizon to issue the following statement: "...due to recent developments regarding Mel Gibson and his alleged racial remarks, Gibson will not be cast in this season's Super Bowl XLI halftime alternative." They say the role for which Gibson was under consideration will instead go to Brian 'The Boz' Bosworth.

TVBR observation: Every event in the course of human affairs has the potential for a person, company or product to glom on for some cheap publicity. We can do it, too. For that reason, we hereby announce, due to their utter lack on interest in our publication, that we are not accepting any articles from any member of the New York Time OpEd writers crew, nor from any other similarly highly-respected and utterly-disinterested roster of OpEd writers, until a) further notice; or b) they ask real nice. (That'll teach 'em. Hey AP and Reuters, are you getting this?)

Next Week: Management Business Report

The Art of the Interview: "Hiring the Best"
By Julie Ballard-Lebe, a 19 year veteran of CBS Television Stations and currently Senior Vice President/Director of Sales managing 7 of their 10 national sales offices. She gives plenty of tips and emphasizes, "Hiring the best employees has to be the single most important and most challenging responsibility facing media sales management today."

And....Media Moguls
"Another run for Yager"
Long-time TV veteran Jim Yager is back again, building another new company from scratch. What does he see in the business that the Wall Street guys don't? And where is he looking for acquisitions to keep filling out the station portfolio of Barrington Broadcasting?

Wall Street Media Business Report TM

Q2 2006 Conference Calls
CBS hits its mark
The financial news was right on target as CBS Corporation reported Q2 earnings per share of 50 cents. CEO Les Moonves crowed about growth in TV, outdoor and publishing, saying the company was hitting on all cylinders - except for radio. TV revenues were down 1% to 2.26 billion, but that was attributed solely to CBS moving DVD sales from in-house to an outside vendor. Moonves said revenues for the O&O stations were up 5%, with total TV ad revenues flat with a year ago - so we can surmise that the station group was performing a bit better than the networks. Outdoor was the star performer, with revenues up 32% to 107.9 million. Publishing, the smallest unit, was up 5% to 8.2 million. And then there was radio, where revenues slumped 20% to 219.6 million. Saying "radio needs programming that listeners want to hear," Moonves said Opie & Anthony are getting the ratings back at former Howard Stern stations on the East Coast (with no mention of the sorry interim experiment with David Lee Roth). He also noted that CBS had cut more than 100 staff positions (7/13/06 RBR #135) to reduce overhead costs. CBS Radio has been shopping stations in 10 of its smaller markets and officials said to expect some sale announcements in a few weeks.

Strong quarter for Univision
Haim Saban was no doubt pleased to see the Q2 results announced late yesterday by the company he is in the process of buying - Univision. Net revenues shot up 24.7% to 634 million and pro forma operating income before depreciation and amortization jumped 29.7% to 237 million. Soccer played a big role, with the 2006 FIFI World Cup contributing 84.5 million in incremental net revenues and an estimated four million to operating income. TV was the big gainer, with revenues up 37.9% to 489 million and operating income up 42.7% to 191.1 million. Univision Radio far outpaced its general market competitors, growing net revenues 5% to 104.3 million and operating income 8.4% to 45.4 million. Internet revenues nearly doubled to 10.4 million. Only the record labels didn't join in the up quarter, as the Univision music division saw revenues drop 38% to 30.3 million and last year's operating profit turned to a loss of 2.4 million. Univision did not conduct a conference call with analysts and, citing the pending sale, said it would not provide any forward guidance.

TV and radio both up for Entravision
Spanish media companies are continuing to outgrow general market broadcasters. Entravision reported that Q2 revenues were up 6% overall to 79.3 million, with gains in all three divisions - TV, radio and outdoor. EBITDA rose 12% to 31 million. Helped by broadcasts of World Cup games on its Univision/TeleFutura affiliates, Entravision TV revenues rose 12% to 43.3 million. Radio revenues gained 4% to 26.2 million. (That is pro forma, excluding the stations that Entravision sold in the San Francisco/San Jose market.) Outdoor was up 7% to 9.4 million. Looking forward, Entravision is expecting Q3 revenues to be up in the mid-single digits.

Ad Business Report TM

Toyota passes Ford
In an industry first, US vehicle sales by Toyota surpassed Ford in July, putting the Japanese automaker in the #2 position behind GM for the first time ever. Toyota sales were up 11.7% from a year earlier to 241,826 units. "Market conditions are playing to traditional Toyota strengths of fuel efficiency, strong passenger car offerings as well as our comprehensive hybrid lineup," said Toyota USA Exec. VP Jim Lentz. GM still held the #1 spot, but fell 22.2% to 402,640. Ford sales fell 35.3% to 224,130. And Toyota wasn't the only Asian car company to have a good month. Honda sales were up 6% to 151,804, putting it ahead of DaimlerChrysler in US sales for the first time ever. DaimlerChrysler fell to #5 in July as its sales slid 37.4% to 150,349.

TVBR observation: Quarterly conference calls in both radio and TV have frequently noted heavier advertising by foreign carmakers as the US big three continue to grapple with slipping market share. Back in April at the TVB conference in New York, Dan Dembicki, Business Development Manager, Polk North America, which tracks car buying trends, predicted that the Asian car companies would continue to grab market share. He noted that Toyota and Nissan are making inroads in the US Heartland, long the strongest market for domestic brands, with heavy-duty pickups that are appealing to traditional Ford, Chevy and Dodge buyers.

Truthvertising?
"Traditional TV advertising is based on illusions," says an exec from new web service RealityAdz.com. "Companies rarely share the truth about the product, the reality that a consumer will experience. Consumers are inundated with advertising everywhere and most of it is wasting consumer's time. We sit through hours of ad drivel during prime time." RealityAdz solution? It lets consumers make up their own ads about the products of their choice, to share with other consumers. Raves, Rants and Spoofs are just some of the categories into which consumers can place their spots. The service notes that the site should be of particular interest to the companies who wind up being the subject of a consumer submission, allowing them to find out what people really are thinking. It goes so far as suggesting that companies encourage it. RealityAdz suggest that "...the smarter, forward-looking companies will embrace consumers as part of the creative process."

Media Business Report TM

Newspapers opening up new advertising territory
Some of the biggest names in the newspaper business are reacting to the widespread business downturn by finding a new, high profile location for advertising. It's a move which is sparking a debate within the print journalism community, many of whom view the front page as sacred territory. According to Editor and Publisher, The Baltimore Sun just joined a group which it says includes the Times (both New York and Los Angeles versions), the Wall Street Journal, the Chicago Tribune, and others. E&P grudgingly approved of the practice in a highly satirical article, as long as it does not harm the credibility of the medium. The trade mag took it even further, suggesting single-client sponsorships for section fronts, headlines, columnists, etc. (Without going into detail, the headline idea would be a real opportunity for newspaper to get some promotional money out of Bush's Baked Beans.)

TVBR observation: Newspapers will do what they have to do to survive. But it does seem that you can't go anywhere without being bombarded by one type of commercial message or another. Suffice it to say that we will not be surprised when we take our children to the nature trail at our local park and come upon a turtle with a pitch for car wax on its shell...

Washington Media Business Report TM

Meet the press
At least one member of the Inside-the-Beltway crowd isn't scooting directly out of town as if he just drew an "Advance directly to GO" card off the Community Chest pile. The newest FCC Commissioner, Robert R. McDowell, is holding his first press briefing next Tuesday, 8/8/06. August is definitely the slow season in Washington, but nonetheless, a great deal is percolating at Commission. We'll head over and see what we can find out for you.

Cable Business Report TM

Comcast and TW dissolving joint venture
Following closing of their deal to buy and split up Adelphia Communications, Comcast and Time Warner Cable are now dissolving their 50/50 cable partnership that has been operating in a few markets. As a result of the split, Comcast will receive cable systems serving Houston, TX and Time Warner Cable will receive cable systems serving Kansas City, Southwest Texas and New Mexico. Dissolution of the partnerships is expected to close in Q1 of 2007.

Entertainment Media Business Report TM

NBC ready to play ball - football!
NBC is set for its return to broadcasting NFL football, with NBC Universal Sports and Olympics CEO Dick Ebersol declaring, "This becomes the centerpiece of Sunday night television in the United States." The new "NBC Sunday Night Football" will make its debut this Sunday (August 6) at 8:00 pm (ET) with the Hall of Fame Game between the Philadelphia Eagles and Oakland Raiders from Canton, OH. The game comes 3,113 days since NBC's last NFL broadcast, Super Bowl XXXII between the Denver Broncos and Green Bay Packers. Al Michaels, John Madden and Andrea Kremer will call the action joined at halftime by Bob Costas and Cris Collinsworth of NBC's "Football Night in America" studio show. The game will be preceded by Madden's induction into the Pro Football Hall of Fame on Saturday. The former Oakland Raiders head coach has become the most honored NFL broadcaster of all time, with an unprecedented 15 Emmy Awards for Outstanding Sports Analyst/Personality. Here is the schedule for NBC's NFL broadcasts for the 2006-2007 TV season.
| Read More... |

Internet Media Business Report TM

Google paying AP for content
After long insisting that linking to other websites is protected by copyright law as "fair use," Google has confirmed that it is paying the Associated Press for access to its news stories and photographs. Google insists that the deal, which apparently was put in place months ago, is no change of policy. "Google has always believed that content providers and publishers should be fairly compensated for their work so they can continue producing high quality information," the company said in a statement. Another wire service, Agence France Presse (AFP), is hoping that the AP deal will strengthen its position in the lawsuit it filed last year against Google in a US federal court, claiming that the search engine company has ridden roughshod over AFP's copyrights by linking to its news stories and photos.

Stock Talk

Broadcast stocks miss lift
Generally good July sales reports from major retail chains gave a boost to the Blue Chips and normally would have helped broadcast stocks, but someone forgot to tell that to traders on Wall Street. Radio stocks were down and TV stocks mixed. The Dow Industrials rose 43 points, or 0.4%, to 11,243.

Wall Street was not impressed by the outlook at CBS, despite a Q2 that was right on target. The widely traded CBS Class B stock was down 2.9% and Class A fell 3.1%. Saga took a big hit, down 5.7%.

Stocks

**Here's how stocks fared on Thursday**
Company	Symbol	Close		Change	Company	Symbol	Close		Change
Acme	ACME		5.30	+0.08	LIN TV	TVL		6.69	-0.01
Belo	BLC		16.32	-0.10	McGraw-Hill	MHP		57.33	-0.42
CBS CI. B	CBS		26.36	-0.79	Media General	MEG		38.36	+0.57
CBS CI. A	CBSa		26.37	-0.84	Meredith	MDP		47.47	-0.01
Clear Channel	CCU		28.96	-0.42	News Corp.	NWS		19.71	-0.17
Disney	DIS		30.04	+0.24	Nexstar	NXST		4.29	+0.16
Emmis	EMMS		14.68	-0.15	NY Times	NYT		22.19	+0.07
Entravision	EVC		7.62	+0.03	Ion Media	ION		0.94	+0.01
Fisher	FSCI		40.28	+0.09	Saga Commun.	SGA		7.20	-0.43
Gannett	GCI		53.63	+0.11	SBS	SBSA		4.63	-0.07
Gen. Electric	GE		32.73	+0.13	Scripps	SSP		42.29	-0.51
Granite	GBTVK		0.14	+0.02	Sinclair	SBGI		8.31	+0.08
Gray	GTN		6.30	-0.06	Time Warner	TWX		16.65	-0.02
Gray, C1. A	GTNa		6.92	unch	Tribune	TRB		30.38	+0.25
Hearst-Argyle	HTV		21.01	+0.17	Univision	UVN		33.47	-0.03
Journal Comm.	JRN		10.47	-0.22	Wash. Post	WPO		765.51	+7.01
Lincoln Natl.	LNC		56.89	-0.17	Young	YBTVA		3.06	unch

Bounceback

Send Us Your Opinions We want to
hear from you.
This is your column, so send your comments and
a photo to tvnews@rbr.com

TV Media Moves

New drama coach
Bryan Seabury has joined CBS Paramount Network Television as Vice President of Drama Development. He comes from serving as VP of Television for Mark Johnson's production company, Gran Via, which has an overall deal with CBS Paramount Network Television.

Below the Fold

Wall Street Media Business Report
CBS hits its mark
The financial news was right on target...

Ad Business Report
Toyota passes Ford
Toyota USA Exec. VP Jim Lentz; An industry first, putting the automaker in the #2 post...

Media Business Report
Newspapers opening new territory
Advertising territory and starting to accept Ads on their front page which sparking debate...

Cable Business Report
Comcast and TW dissolving
Joint venture following closing of their deal to buy & split up Adelphia...

Entertainment Media
Business Report
NBC ready to play football
Got the line up for all fans...

Stations for Sale

New York City
2 LPTVs reaching 12 million people.
$8mil & $4 mil. or $10 mil for BOTH
Kozacko Media Services
georgewkimble@aol.com
520-465-4302

More News Headlines

Due date is December
The folks at Granite Broadcasting note that their bridge loan is due December 1, 2006, not later this month as TVBR reported from the Q&A discussion with analysts in Granite's Q2 conference call (8/3/06 TVBR #150).

New officers for BCFM/BCCA
Newly elected officers take over next week at the August 10th board meeting of the Broadcast Cable Financial Management Association (BCFM) and its Broadcast Cable Credit Association (BCCA) subsidiary.

Chair: Edward H. Deichman, Senior Vice President/Controller, Media General Broadcast Group

Vice Chair & 2007 Conference Co-Chair: Anthony A. Vasconcellos, Executive Vice President and CFO, Regent Communications Inc.

Secretary: William Fitzsimmons, Vice President, Accounting & Financial Planning, Cox Communications Inc.

Treasurer: Sam Bush, Senior Vice President, Treasurer and Chief Financial Officer, Saga Communications

The following members are beginning new three-year terms on the BCFM Board of Directors:

Trila Bumstead, Executive Vice President and CFO, New Northwest Broadcasters (NNB)

Linda Feldmann, Esq., Partner/Attorney, Leventhal Senter & Lerman, PLLC

Andrew Kober, Senior Vice President and Controller, Bresnan Communications

Dalton Lee, Vice President and Controller for the Broadcast Group of Meredith Corporation

Ellen McClain, Vice President of Finance, Hearst-Argyle Television

Richard Taub, Vice President of U.S. Distribution, LIN Television/WAPA-America

TVBR Radar 2006

Television News you won't read any where else. TVBR--First, Accurate, and Independently Owned.

Google selling satellite radio ads;
TV in the future
Google is moving ahead with its plans to become a middle man for ad sales across the full spectrum of media. Google-owned dMarc already connects buyers and sellers of spots on terrestrial radio and now it is moving into satellite radio. XM announced a deal to have dMarc sell commercial inventory on its non-music channels.

TVBR observation: From the time it bought dMarc early this year Google has made it clear that terrestrial radio was just the beginning. It paid 102 million for dMarc, but the payoff for management and former investors could grow beyond one billion if certain targets are met. dMarc has been working to make its system compatible with software from vendors besides its own Scott Studios. Television is also on the drawing board. In other words, Google doesn't want to be seen as just a giant player in Internet advertising - it wants to be a one-stop shopping center for advertisers to buy all types of media. Some people in radio, TV and print may see that as a threat, giving Google too much clout, but others hope it just means that buying and selling advertising becomes simpler and grows the pie for everyone. TVBR last word of caution is to go slow and do your own research on all the companies getting into this inventory business. We will have more on this issue of Google but for now TVBR would like your comments along with a photo, email to tvnews@rbr.com
08/03/06 TVBR #150

Happy days for Mel
Unlike XM Satellite Radio, which lowered its guidance for the rest of the year after hitting some potholes in Q2, Sirius Satellite Radio raised its full-year guidance after reporting strong Q2 results. Instead of 600 million in revenues this year, Sirius is expecting 615 million. Instead of over 6.2 million subscribers by year end, Sirius has now set the target at 6.3 million. And Sirius is not encountering the churn problem that has hit XM, so Sirius is projecting that its monthly churn rate will hold steady at 1.8%. So CEO Mel Karmazin was a happy guy.

TVBR observation: Mel was also excited about plans for a Q4 marketing push featuring Howard Stern to convince his millions of fans who haven't yet done so to buy satellite radio receivers and subscribe to Sirius. He said this will be the first holiday sales season with Stern officially pitching Sirius. It seems to us he did a pretty good job unofficially last year plugging Sirius time and time again on his syndicated radio show. Back then he had millions of listeners. Now he has thousands - and they are the ones who already have Sirius subscriptions. Just what can the "King of All Media" possibly do now that could come close to matching the hype of last year?

Publisher Note: Why is Mighty Mel happy? You should be happy too because when it comes to marketing Stern and Sirius this Christmas season the Zen Master will most likely be using the tube, print and Internet. He cannot use radio, Da.
08/03/06 TVBR #150

PTC goes after CBS
"CBS is two-faced," claims Parents Television Council President L. Brent Bozell. "The company apologized profusely after the incident happened and reminded the public last week that it had apologized. What it's not telling the public in its press releases is that its lawsuit maintains there was nothing indecent about Janet Jackson exposing herself during the football game with millions of children watching."

TVBR observation: CBS did apologize. It was as surprised as anybody by Jackson's actions, and CBS agreed with most that the so-called wardrobe malfunction was in extremely poor taste. Many thought the entire Super Bowl halftime show preceding the incident was in bad taste. The question remains, however, if it was actionably indecent. Was it "nudity," as Bozell seems to imply? If the government is going to start tossing around six- and seven-figure fines and put broadcast licenses in jeopardy, at a minimum it must clearly define the crime. That does not mean checking in with Bozell or anyone else for a review. We'll be very interested to hear what the courts have to say on this matter.
08/02/06 TVBR #149

Clear Channel stock:
Wall Street darling or dog?
Jim Boyle, at CL King, has issued a sell call for the stock of Clear Channel Communications, Marci Ryvicker back at Wachovia Securities has reiterated her view that Clear Channel is a buy. Victor Miller at Bear Stearns is also out with a note tapping Clear Channel as his top pick in radio.

TVBR observation: So who is correct in darling or dog? Depends on your view of the company management as these executives will set the course on darling or dog. That is what the Wall Street guru's do not say. Companies are not bad just some that run them. So judge the executives on your decision as this goes for all companies not just Clear Channel.
08/01/06 TVBR #148

TVBR observation:
Thank you CBS
The move by CBS to take the FCC to court over its fine for Janet Jackson's Super Bowl flash should be welcomed by everyone in broadcasting, from shock-jocks to conservative Religious stations. At long last licensees are going to get a clear definition of what does or does not constitute indecency - and whether the law that prohibits the broadcasting of indecent material between 6:00 am and 10:00 pm is constitutional.
08/01/06 TVBR #148

Regional Account Executive
LIN Television West Michigan is looking for a Regional Sales professional for WOODTV8, WOTV 4 and WXSP TV. Candidate must have proven success in retaining solid client relationships and ability to target accounts and strategize rate and share increases. Time management and organizational skills a must. Knowledge of VCI, One Domain, Marshall Marketing a plus. No Phone calls but Send resume.
See TV Careers

Director of Sales
Needed for radio cluster in Mid-Atlantic region. 5 years plus experience as DOS a must, with successful track record. Must be able to develop sales talent into a winning team. Excellent benefits & compensation plan.
See Radio Careers

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