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Volume 23, Issue 152, Jim Carnegie, Editor & Publisher

Monday Morning August 7th, 2006

TV News ®

Advertisers launch
eBay experiment
TVBR first reported in May that an advertising industry taskforce was working on a pilot program to test online buying and selling of advertising - and we reported hints that it would involve eBay (5/11/06 TVBR #93). Sure enough, the task force announced Friday that it has launched a website for interested participants to sign up - admarketpilot.com - and is working with eBay to develop and manage the framework. Advertisers already committed to participate include Wal-Mart (whose Julie Roehm was an early advocate of the project), Toyota, Microsoft, Hewlett-Packard and Home Depot. The pilot program to develop and test an e-Media Exchange is backed by both the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (AAAA). "It is the right time to explore the potential benefits of an e-Media Exchange. It's an exciting time to be in our business. We are in a rapidly evolving, increasingly complex media environment with a myriad of content choices and distribution channels. To be effective in the future our processes must embrace the advancements in technology and the benefits of our digital world," said task force participant Ann Bybee, corporate manager, Lexus Advertising, Brand and Product Strategy. Participants already signed up weren't named, but are said to include several leading advertisers in the automotive, consumer goods, retail and technology sectors. The pilot will test the viability of securing inventory and matching it with the marketers' requirements in an electronic marketplace. The marketplace will protect participants' need for confidentiality as appropriate and participation in the marketplace is on an opt-in basis, the task force said. A variety of media are under consideration for the test, but it appears certain that TV will have a prominent role. "The pilot will be an adjunct to the existing media buying system, not a replacement for the Upfront market," the task force emphasized.

TVBR observation: There are certainly Internet-based advertising buying and selling sites already in operation for various media. What is different about this one is who is running it - the advertisers and agencies, who obviously will be seeking a system designed to do business the way they want to do business. That's not necessarily a bad thing for broadcasters, but they should want to offer some input on how the platform should function as viewed from the other side.

Publisher note: Just a few agency people have a way of running head first to get what they want before thinking with which they have to do business with to get their ad and brands across. The broadcaster. Over the last few weeks I have been fielding a number of questions on internet-based buying services being asked the difference and my only answer today is when I hear Google I only think Search Engine. Now with eBay I think Bidding on someone's used goods. On any internet service my recommendation to our colleagues is to do your own research and you determine who you want to do business with and go a little slow as this is no time to be running into the wall head first.

Post-Newsweek revenues up 1%
The Washington Post Company refuses to be drawn into the Wall Street game of giving quarterly guidance. It doesn't even hold quarterly conference calls with analysts. But the analysts make their own quarterly projections anyway - so they were disappointed Friday when the company reported Q2 results that were below Street expectations. Revenues were up 8% to 969 million, due largely to a jump at the education division. But operating income fell 29% to 97.2 million. Excluding one-time items, earnings per share were 9.23, while the Thomson/First Call consensus had expected EPS of 9.51. A boost from 1.3 million in political advertising gave Post-Newsweek stations a 1% gain in Q2 revenues to 89 million. But that small gain in revenues didn't cover a rise in expenses, so operating income for the TV division declined 1% to 40.6 million. Newspaper revenues rose 4% to 245.6 million, with print advertising revenues for the Washington Post up 1% to 148.3 million. Online revenues, meanwhile, rose 35% for the newspaper division to 25.3 million. Magazine revenues dropped 14% to 84.2 million. Cable TV system revenues were up 9% to 141.1 million and education division revenues shot up 18% to 409.2 million. So, while you may think of the Washington Post Company as a media company, it now gets nearly half of its revenues from a non-media source - the Kaplan education operation.

Emmis won't go private;
Now what?
Emmis Communications CEO Jeff Smulyan announced after the market closed Friday that he had dropped his effort to buy out other shareholders and take the company private (8/4/06 RBR/TVBR Bulletin). So, what happens now? The first reaction appears to be a stock price drop for Emmis shareholders. After closing Friday at 14.52 before the Smulyan announcement, Emmis shares dropped below 12 bucks in after-hours trading. As other broadcasting stocks had continued to fall, Emmis had gotten some price support from the 15.25 offer that was on the table - but no more. In fact, the soft market for broadcast stocks was cited in Smulyan's letter to the board and public announcement as a factor in his decision to withdraw the offer. Nonetheless, he said in his announcement that he still believes in the business. "I continue to believe in the long-term prospects of Emmis. I look forward to continuing to work with our phenomenal group of employees to build value in the Company's portfolio," Smulyan said in his announcement.
| Read the official letter withdrawing the buyout offer |

TVBR observation: From the beginning there was shareholder discontent with the Smulyan offer. Lawsuits were filed claiming it was an attempt to buy the company on the cheap and considerable pressure was put on Emmis' outside directors to negotiate a higher price. After all, just a few months earlier the company had bought back a big block of its stock for 19.50 a share. But market conditions had deteriorated for radio and TV stocks, so the Smulyan offer was, at the time, a 13.6% premium over the market price. Things have only gotten worse since then. So, the offer is off the table and Emmis' stock will no doubt take a sizeable hit today. Then, it's back to business. Smulyan still has the overwhelming majority of his personal fortune wrapped up in Emmis, so he has strong incentives to work hard on getting the company through this tough market and, hopefully, some day see its stock price rise as radio stocks come back into favor. Meanwhile, he still has a couple of TV stations to sell - KGMB-TV (Ch. 9, CBS) in Honolulu, WVUE-TV (Ch. 8, Fox) in New Orleans - after which Emmis will truly be again a pure-play radio company, plus the relatively small regional magazine division.

Will FEC grease the wheels for issue ads?
The November elections are less than 100 days away, and it looks like its going to be another banner year for the political category. Nevertheless, at least one Federal Election Commission commissioner is thinking about putting an exemption in place that would unleash even more issue-related cash into the process. The issue goes back to the Bipartisan Campaign Reform Act attributed to John McCain (R-AZ) and Russ Feingold (D-WI) in the Senate and Chris Shays (R-CT) and Marty Meehan (D-MA) in the House. Among other things, it prohibited certain organizations funded by corporations or unions from running political/issue advertising within one month of a primary election or two months of a general election. These groups have complained in court that it deprives them of their right to make their opinions known in issues of particular interest. And they've been shot down in court, since around election time, an issue ad often ends up indirectly supporting or attacking one or another candidate. According to the Associated Press, Commissioner Hans von Spakovsky is going to bring up an exemption giving such groups more leeway to buy radio and television time.

TVBR observation: The sponsors of BCRA were highly annoyed with FEC back in 2004 for what they perceived as foot-dragging in enforcing the Act, particularly when it came to 527 organizations. We imagine that reaction would be doubled when it comes to this seeming effort to overturn portions of BCRA which have already been supported in the courts (although McCain did not sign on to a recent BCRA update proposal from the other three). It'll be interesting to see where this one is going.

Ad Business Report TM

If you're wondering where your clients went...
Thus far, it's been a tough millennium for the advertising business. The initial trouble started with the dot-com implosion on the cusp of the century changeover, and since then, it's been chugging along in fits and starts. For every start, a fit is thrown, usually in the form of additional competition from a new advertising medium bellying up to the table to carve out a piece of the pie, or an old form of advertising trying a new angle. If you're wondering which companies out there are buying ads, a good place to begin your hunt will be at any movie theater showing "Talladega Nights." In a review headline, the New York Times says "The Men Are Rowdy, the Cars are Fast and the Product Placement is Extreme." Professional auto racing is well-known for turning anything it possibly can into a billboard, and Hollywood has become addicted to the cash it can get by casting products in its own cinematic product. The movie merges both tendencies. As NYT puts it, "...the movie is happy to mock the sport's eagerness to sell prime uniform and chassis space to sponsors like Perrier, Wonder Bread and Old Spice. It also is tickled pink at the eating habits of its fast-driving characters, who wash down Domino's Pizza and Kentucky Fried Chicken with Coca-Cola and Budweiser..." It goes on. Perhaps it will constitute a prospect list for your own sales staff.

Management Business Report TM

The Art of the Interview:
"Hiring the Best"
By Julie Ballard-Lebe, a 19 year veteran of CBS Television Stations and currently Senior Vice President/Director of Sales managing 7 of their 10 national sales offices.

Hiring 'the best' employees has to be the single most important and most challenging responsibility facing media sales management today. It sets you and your company up for maximum performance in an ever-changing competitive environment. Hiring this special person takes experience, time and lots of listening skills (and the openness to learn from your past mistakes!). Would you believe that 40% of all hires are considered poor hires after the glow of the new, well-polished interviewee wears off and the poor work habits kick in? You can help prevent a hiring mistake by keeping a few key points in mind:
| Read More... |

Media Business Report TM

CBS steps up water cooler buzz
The CBS Television Network has James Woods ready to star in a new prime time legal program called "SHARK," and it is utilizing an new venue to promote the program. It will literally command the space around the water cooler in legal offices by advertising on water coolers provided by AquaCell. Using AquaCell's "Coolertising" program isn't new for CBS, but this effort will be the first time it has branched into the dramatic category. Previously, CBS used the water coolers for comedies only, and thus far only in retail locations. Companies which use the AquaCell service get the water for free, while AquaCell sells billboard style promos on the bottle band and on the cup holder of the five gallon containers. "We're thrilled CBS is expanding its Coolertising program beyond the retail stores by advertising on coolers installed in lawyer's offices," said AquaCell President Karen Laustsen. "Lawyer's offices are the perfect place for CBS Television to promote 'SHARK."

Media Markets & Money TM

Freedom hopes to catch an upstate waive
Freedom Communications agreed to pay 17M for Tribune's WCWN-TV in the Albany-Schenectady-Troy NY DMA (6/20/06 TVBR #120). The only problem is that Freedom is already operating in the market with a CBS affiliate, and the loss of Tribune among the market's owners will make the roster one shy of the FCC's threshold of eight independent voices. Freedom's main station in the market is WRGB-TV. WCWN is going to be a CW affiliate. (Are the calls a clue? It used to be WB WEWB-TV). Freedom wants to adopt it under the failing station waiver. It argues that the FCC's generic definition of such a station could be a definition of this particular station. "The Station's failure to operate profitably has hampered its ability to be a strong local voice in the market, and as a result, it currently broadcast only one locally-produced public affairs program...," and even that is purchased from the local PBS affiliate. Freedom promises that if granted the waiver, it will upgrade the station's news, weather and community affairs offerings.

Washington Media Business Report TM

It pays to avoid delays
Peter Gutmann of law firm Womble Carlyle Sandridge & Rice has some practical advice for clients and broadcasters in general. In a nutshell, the advice is to get your annual regulatory fees in on time, and ahead of time if at all possible. The deadline is 9/19/06. At some point, he says, the FCC will have pertinent information for each station available at fcc.gov/fees/regfees.html, although at the time of his writing it wasn't there yet. He notes in particular that the FCC has a track record of no excuses when enforcing the deadline, and any tardiness at all results in a hefty 25% penalty. There are many options for payment, but things like couriers getting a flat tire or even a lethargic FCC online process due to heavy use by late remitters will not get you out of paying extra. Therefore, getting the money in early is strongly advised. Don't forget to enclose FCC Form 159 and, if needed, 159-C.

Democrats hold edge
in Senate cash campaign
Historically, Democrats have been the underdog when it comes to filling their campaign coffers compared to their Republican friends across the aisle. But with 18 months of the 2006 election cycle in the books, Democratic senatorial candidates have raked in significantly more money, and have more left to spend. So far, all involved in Senate campaigns have raised 344.89M. The Democrats hold a 190.41M to 154.48M edge, and while they've spent more already, 97.93M to 89.19M, they also have a significantly larger amount left over, 119.33M to 87.06M. Democrats hold the edge in both incumbency defenses, 91.8M to 87.06M, and in challenger attacks, 19.03M to 11.61M. When it comes to open seats, Republicans enjoy the lead, 10.65M to 9.02M. More to come.

Cable Business Report TM

New Jersey gets cable competition
New Jersey is the second state (after Texas) to allow new competitors to cable MSOs to get state-wide build-out approval, rather than having to make franchise applications community by community. Gov. Jon Corzine signed the legislation Friday and Verizon immediately announced plans to hit the accelerator. "New Jersey's new law allowing us to offer television service in the state provides all the justification we need to go full speed ahead to bring fiber optics directly to customers - something no other company is doing," said Ivan Seidenberg, Verizon's chairman and CEO. Similar legislation is pending in Pennsylvania and California.

Entertainment Media Business Report TM

NBC in football deal
Now that NBC is back into broadcasting NFL games, it seems NBC Universal just can't get enough of football. The NBC Television Stations Division will launch "NBC Let It Fly," a national flag football tournament in conjunction with Team Championships International, which arranges participatory sports tours. For the first time ever, the NBC stations will host flag football games in their O&O markets running from now to January 2007. The games will incorporate online, on-air and on-site components to connect with the local community and also allow advertisers to market themselves to a unique audience across multiple platforms. "With the NFL returning to NBC on Sundays this Fall, 'Let It Fly' is a perfect opportunity to connect with our local audience in a new and exciting community environment," said Mark French, Senior Director Strategic Partnerships, NBC Universal Television Stations. Players can visit their local NBC station web site within the next two weeks to register a flag football team, obtain the schedule of events and access an extensive amount of video from the regional games that have been played. Leading up to the National Championship, which takes place in Orlando, Florida from May 26 - 27, 2007, the websites will offer highlights, team standings and results from past games and combine competitions, allowing teams to review their performance on the field and scout their competition. Several NBC stations will also offer on-air highlights of the games as they take place throughout the season. In addition, viewers will see NBC's "Football Night in America" analyst and "Let It Fly" spokesperson Jerome Bettis promoting the tournament on-air, encouraging viewers to sign up and play. This year, a portion of all registration fees will go towards Bettis' The Bus Stops Here Foundation, benefiting disadvantaged children in America's inner cities.
| Here's the market-by-market schedule for "Let It Fly." |

Ratings & Research

Rich watch ABC;
Really rich watch CBS
Those are some of the results of a recent survey by Phoenix Marketing International's Affluent Marketing Service. It found that among mainstream affluent households, the "big three" legacy networks are the top three networks watched, with ABC on top (14%), followed by NBC (13%) and CBS (12%). But for the very wealthy, those with a million-plus of investable assets, the top choice is CBS (14%), then NBC (11%) and Fox News (11%). It also seems that gender plays a role in choosing a network as well. Wealthy females prefer NBC (20%), followed by ABC (13%) and CNN (13%), whereas their male counterparts prefer ABC (14%) and CBS (13%). The data was collected in June 2006 via an online survey among a sample of affluent households with investable assets in excess of 250K and/or an annual income in excess of 150K. The sample was weighted by age, income and investable assets to be representative of the true distribution of the 111 million U.S. households in the country. Currently, there are an estimated 23.6 million US households that meet the definition of affluence.

Monday Morning Makers & Shakers

Transactions: 6/19/06-6/23/06
Trading on the radio side came within a whisker of matching the value of trading on the television side this week, although it took 45 stations to TV's one, a noncom at that. Cherry Creek's acquisition of small market radio stations out of the Fisher portfolio and a fairly big small market buy by Armada Media almost made up for Trinity's move into Orlando.

6/19/06-6/23/06	Total
Total Deals	11
AMs	15
FMs	30
TVs	1
Value	98.903M

| Complete Charts |

Radio Transactions of the Week
Fisher sends stations up the Creek
| More... |

TV Transactions of the Week
Orlando TV onto Crouch couch
| More... |

Stock Talk

Stocks went nowhere on Friday
A tepid jobs report from the government on Friday indicated slow economic growth, but traders were unwilling to bet that the Fed will stop its rate hikes, so the market was essentially flat. The Dow Industrials fell 2.2 points to 11,240 and other major indices ended the day about where they started.

TV stocks were mixed. Saga was the big mover. After several days of its stock being beaten up, it rebounded 9.7% on Friday. Gray Television (common) rose 2.5%. Fisher was the downside leader, falling 2.5%.

Stocks

**Here's how stocks fared on Friday**
Company	Symbol	Close		Change	Company	Symbol	Close		Change
Acme	ACME		5.19	-0.11	LIN TV	TVL		6.66	-0.03
Belo	BLC		16.35	+0.03	McGraw-Hill	MHP		57.23	-0.10
CBS CI. B	CBS		25.80	-0.56	Media General	MEG		37.92	-0.44
CBS CI. A	CBSa		26.35	-0.02	Meredith	MDP		47.58	+0.11
Clear Channel	CCU		28.95	-0.01	News Corp.	NWS		19.74	+0.03
Disney	DIS		29.90	-0.14	Nexstar	NXST		4.34	+0.05
Emmis	EMMS		14.52	-0.16	NY Times	NYT		22.48	+0.29
Entravision	EVC		7.48	-0.14	Ion Media	ION		0.93	-0.01
Fisher	FSCI		39.37	-0.91	Saga Commun.	SGA		7.90	+0.70
Gannett	GCI		53.89	+0.26	SBS	SBSA		4.60	-0.03
Gen. Electric	GE		32.80	+0.07	Scripps	SSP		41.88	-0.41
Granite	GBTVK		0.14	unch	Sinclair	SBGI		8.28	-0.03
Gray	GTN		6.46	+0.16	Time Warner	TWX		16.56	-0.09
Gray, C1. A	GTNa		6.84	-0.08	Tribune	TRB		30.00	-0.38
Hearst-Argyle	HTV		21.01	unch	Univision	UVN		33.46	-0.01
Journal Comm.	JRN		10.54	+0.07	Wash. Post	WPO		754.41	-11.10
Lincoln Natl.	LNC		56.68	-0.21	Young	YBTVA		3.00	-0.06

Bounceback

Send Us Your Opinions We want to
hear from you.
This is your column, so send your comments and
a photo to tvnews@rbr.com

TV Media Moves

Transition for Geller
Glenn Geller has been named Senior Vice President, Current Programming, CBS Paramount Network Television. In his new position Geller will oversee prime time series activities for the studio. Geller joins CBS Paramount Network Television from the CBS network, where he served as Vice President, Current Programming since 2004.

Moving cross-state
Denise Vickers has joined WHNT-TV (Ch. 19, CBS) Huntsville, AL, a New York Times Co. station, as News Director. She had been News Director at WSFA-TV (Ch. 12, NBC) Montgomery, AL, owned by Raycom.

Below the Fold

Management Business Report
The Art of the Interview
"Hiring the Best"...

Ad Business Report
Wondering where your clients went
It has been a tough millennium for the ad biz...

Media Business Report
Water cooler buzz
At CBS is heating up...

Media Markets & Money
Freedom hopes to catch
An upstate waive agrees to pay 17M for Tribune's WCWN-TV...

Cable Business Report
NJ gets cable competition
2nd state (after TX) to allow new competitors to cable MSOs...

Stations for Sale

For Sale 100+ Market
Spanish TV
Network Affiliate $1,500,000
100,000 watt FM $1,200,000
$2,500,000 combo price
or sold separately
barbaraboff@bellsouth.com

New York City
2 LPTVs reaching 12 million people.
$8mil & $4 mil. or $10 mil for BOTH
Kozacko Media Services
georgewkimble@aol.com
520-465-4302

More News Headlines

Can CCU sneak in
some radio dereg?
Mark Mays has made no secret of the desire of Clear Channel to be able to keep buying radio stations in markets where they've already maxed out a cluster. An article at TheDeal.com says they are working quietly to see if they can't take advantage of the FCC's review-in-progress of media ownership rules, and may kick it up a notch with a formal petition. The desired new ceilings seem to be the same as those suggested earlier this year by Representative Fred Upton (R-MI), taking the eight-station cap up to 10 in many large markets and all the way to 12 in the largest, where there are 75 or more stations. TheDeal.com notes the obvious, that any such proposal is certain to set off a firestorm of protest, given that the current rule review is at least partly a result of the firestorm set off by the 2003 attempt, and radio ceilings didn't even figure into that one. Clear Channel says the higher cluster sizes are needed to compete with new entrants into the audio universe such as 100+channel satellite radio systems, iPods and Internet radio.

TVBR observation: FCC Chairman Kevin Martin seems to default to the deregulatory side of most issues. On the other hand, we constantly hear about his astute grasp of inside-the-Beltway politics. He has stated many times that he would like to strike down the ban on newspaper/broadcast cross-ownership, but has said little about broadcast ceilings. Other things to consider are the fact that radio received a huge deregulatory gift back in 1996, going from four- to eight-station ceiling in many large markets and being freed entirely from the national cap. Changes in television caps were largely to blame for the 2003 uproar, but you'd think that medium would still be in line ahead of radio for some deregulatory attention. Even if Martin had not had a front row seat for the failure of Michael Powell's 6/2/03 dereg attempt, the fact that most of it is sitting there on his desk again should be an ample reminder of the risks involved in biting off too much at once. Still, stranger things have happened here in Washington, so we will stay tuned.

TVBR Radar 2006

Television News you won't read any where else. TVBR--First, Accurate, and Independently Owned.

Newspapers opening up new advertising territory
Some of the biggest names in the newspaper business are reacting to the widespread business downturn by finding a new, high profile location for advertising. It's a move which is sparking a debate within the print journalism community, many of whom view the front page as sacred territory.

TVBR observation: Newspapers will do what they have to do to survive. But it does seem that you can't go anywhere without being bombarded by one type of commercial message or another. Suffice it to say that we will not be surprised when we take our children to the nature trail at our local park and come upon a turtle with a pitch for car wax on its shell.
08/04/06 TVBR #151

Google selling satellite radio ads;
TV in the future
Google is moving ahead with its plans to become a middle man for ad sales across the full spectrum of media. Google-owned dMarc already connects buyers and sellers of spots on terrestrial radio and now it is moving into satellite radio. XM announced a deal to have dMarc sell commercial inventory on its non-music channels.

TVBR observation: From the time it bought dMarc early this year Google has made it clear that terrestrial radio was just the beginning. It paid 102 million for dMarc, but the payoff for management and former investors could grow beyond one billion if certain targets are met. dMarc has been working to make its system compatible with software from vendors besides its own Scott Studios. Television is also on the drawing board. In other words, Google doesn't want to be seen as just a giant player in Internet advertising - it wants to be a one-stop shopping center for advertisers to buy all types of media. Some people in radio, TV and print may see that as a threat, giving Google too much clout, but others hope it just means that buying and selling advertising becomes simpler and grows the pie for everyone. TVBR last word of caution is to go slow and do your own research on all the companies getting into this inventory business. We will have more on this issue of Google but for now TVBR would like your comments along with a photo, email to tvnews@rbr.com
08/03/06 TVBR #150

Happy days for Mel
Unlike XM Satellite Radio, which lowered its guidance for the rest of the year after hitting some potholes in Q2, Sirius Satellite Radio raised its full-year guidance after reporting strong Q2 results. Instead of 600 million in revenues this year, Sirius is expecting 615 million. Instead of over 6.2 million subscribers by year end, Sirius has now set the target at 6.3 million. And Sirius is not encountering the churn problem that has hit XM, so Sirius is projecting that its monthly churn rate will hold steady at 1.8%. So CEO Mel Karmazin was a happy guy.

TVBR observation: Mel was also excited about plans for a Q4 marketing push featuring Howard Stern to convince his millions of fans who haven't yet done so to buy satellite radio receivers and subscribe to Sirius. He said this will be the first holiday sales season with Stern officially pitching Sirius. It seems to us he did a pretty good job unofficially last year plugging Sirius time and time again on his syndicated radio show. Back then he had millions of listeners. Now he has thousands - and they are the ones who already have Sirius subscriptions. Just what can the "King of All Media" possibly do now that could come close to matching the hype of last year?

Publisher Note: Why is Mighty Mel happy? You should be happy too because when it comes to marketing Stern and Sirius this Christmas season the Zen Master will most likely be using the tube, print and Internet. He cannot use radio, Da.
08/03/06 TVBR #150

PTC goes after CBS
"CBS is two-faced," claims Parents Television Council President L. Brent Bozell. "The company apologized profusely after the incident happened and reminded the public last week that it had apologized. What it's not telling the public in its press releases is that its lawsuit maintains there was nothing indecent about Janet Jackson exposing herself during the football game with millions of children watching."

TVBR observation: CBS did apologize. It was as surprised as anybody by Jackson's actions, and CBS agreed with most that the so-called wardrobe malfunction was in extremely poor taste. Many thought the entire Super Bowl halftime show preceding the incident was in bad taste. The question remains, however, if it was actionably indecent. Was it "nudity," as Bozell seems to imply? If the government is going to start tossing around six- and seven-figure fines and put broadcast licenses in jeopardy, at a minimum it must clearly define the crime. That does not mean checking in with Bozell or anyone else for a review. We'll be very interested to hear what the courts have to say on this matter.
08/02/06 TVBR #149

Regional Account Executive
LIN Television West Michigan is looking for a Regional Sales professional for WOODTV8, WOTV 4 and WXSP TV. Candidate must have proven success in retaining solid client relationships and ability to target accounts and strategize rate and share increases. Time management and organizational skills a must. Knowledge of VCI, One Domain, Marshall Marketing a plus. No Phone calls but Send resume.
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