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Volume 22, Issue 173, Jim Carnegie, Editor & Publisher
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Friday Morning September 2nd, 2005
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TVBR returns Tuesday, September 6th after the Labor Day Weekend.
The RBR/TVBR offices will be open as usual today, gathering the information
you'll need to start the next week, but closed on Monday.
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TV News®
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 Broadcasters nationwide
aiding hurricane victims
From coast-to-coast, radio and TV stations are spearheading efforts to aid victims of Hurricane Katrina and the devastating floods which followed the storm. Pictured are Gary Moore of KLOS-FM and Dallas Raines of KABC-TV welcoming motorists who lined up at Dodger Stadium in Los Angeles to donate money to the Red Cross for hurricane relief. The NAB announced late yesterday that stations across the nation have committed to raise a minimum of 100 million bucks for the relief effort - - the "BroadcastUnity for Katrina Relief" initiative. NAB itself has donated one million to the Red Cross and next Friday (Sept. 9) has been designated "BroadcastUnity Day" for fundraising efforts. Other broadcasters have been telling RBR/TVBR of their efforts. In Great Falls, MT, Scott Hershey and Bubba of Cherry Creek Radio assembled this  audio montage to appeal for donations. Clear Channel Communications launched StormAid.com and began airing PSAs on over 1,000 radio and TV stations urging listeners and viewers to go there to make donations to the Red Cross. The site also contains updates on relief efforts from the company's stations in markets across the country. Numerous radio and TV stations have told RBR/TVBR of their relief efforts. Send yours to tvnews@rbr.com.
| More... |
Toll yet to be tallied
For radio and TV stations in Gulf Coast regions of Louisiana, Mississippi and Alabama, just staying on the air, or getting back on, has been the focus this week. No one yet knows the full extent of damage to communities, or how long it may take to recover. At the Mississippi Association of Broadcasters, President Jackie Lett told RBR/TVBR that there are no communications with many hard-hit communities from Hattiesburg south, so she doesn't yet know how much damage local stations suffered, although quite a few radio stations are off the air. "We just don't know, especially our small stations," she said. "I've got many radio stations down. I know we've lost towers," she added. Those radio and TV stations that are operating in coastal areas are having to depend on generators. Most Mississippi TV stations have managed to continue broadcasting, although WHLT-TV Hattiesburg was off the air after suffering some tower damage. The market's other full-power station, WDAM-TV, remained on the air. At the Alabama Broadcasters Association, Executive Director Sharon Tinsley said "no one, to my knowledge, lost a tower." WPMI-TV and WJCT-TV Mobile were off the air briefly when the storm hit, but quickly resumed operation. Tinsley said the worst damage appeared to be to WPMI-AM Mobile, due to flooding from storm surge. Of course, the most extensive flooding was in Louisiana, where communications continue to be very difficult. RBR/TVBR tried repeatedly to reach the Louisiana Association of Broadcasters, only to get a message from our phone carrier that all circuits were busy. After all, tens of thousands of refugees from New Orleans are now in Baton Rouge, putting an added burden on phone circuits. We did finally get through once - - only to reach voice mail.
 Multiple relief
telethons announced
NBC Universal and Viacom have announced plans for telethons to benefit hurricane victims, while plans are underway for an event that's likely to include all of the big four networks - - ABC, CBS, Fox and NBC. And Viacom's BET is planning its own telethon. But no one is criticizing the nets for what could be viewed as competing telethons. Rather, relief agencies need all the help they can get. This is shaping up to be the biggest and longest disaster relief effort in US history - - and fund raising appeals can be expected for months to come. NBC Universal is airing "A Concert for Hurricane Relief" tonight at 8:00 pm (ET & PT) on NBC, MSNBC and CNBC. Hosted by Matt Lauer, the broadcast will feature artists with ties to the devastated Gulf Coast region - - Tim McGraw, Harry Connick Jr. and Wynton Marsalis, to name three. Viewers will be urged to donate to the Red Cross to help hurricane/flood victims. Viacom has scheduled a benefit concert to air a week from tomorrow (September 10th) on three cable channels - - MTV, VH1 and CMT. Plans are in the works for a joint benefit broadcast one day next week that will span all of the big four networks - - ABC, CBS, Fox and NBC. With the annual Jerry Lewis Labor Day Telethon for the Muscular Dystrophy Association already set for this weekend, Lewis announced that he will also include celebrity appeals for hurricane relief donations and that MDA is donating a million bucks to help victims in Louisiana, Mississippi and Alabama.
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Prospect for multicast is an 80-80 proposition
Nearly 80% of all full-power television stations in the US plan to provide additional options to local viewers via multicasting - - if a mandate exists that guarantees such programming will be on MVPD services. If there is no mandate, 80% will stay eschew such programming, according to an NAB poll of 450 stations. About half of the 450 are already offering some form of multicasting. Out of the vast majority with up-and-running splits streams, or with plans in the works, 85% said that some or all of the new offerings would be locally produced, against 6% that will exclusively use imported product and 9% that were unable to answer as yet. 90% of the respondents said the local news, weather and sports would be one of the local productions. Other types of programming being produced or in the works include public and community affairs, additional coverage of community and political events and meetings, religious programming, local high school and college sports, foreign language/ethnic programming, educational/children's programming and local cultural, arts and entertainment programming.
TVBR observation: What often seems lost to us, when politicians and bureaucrats link DTV and multicasting with more coverage of local government and politics, is the near certain result that almost nobody will tune in and actually watch such programming, important though it may be. (When's the last time you tuned into local government access on cable - - and stayed awake to tell about it?) Broadcasting, while utilizing the public airwaves, was set up to be run by a civilian company in an essentially free market. It costs money to cover local politics, and the government is not going to be forking it over. The civilian companies which may end up charged with providing local political coverage will need to figure out a way to either make it pay for itself (a prospect we find highly unlikely) or to discover new funding sources to pay for it. That said, it would be interesting to see local debates and campaign events which currently aren't covered, and we would definitely have an interest in checking out local musicians and sports and other such material, and it's always nice to have more options for our children. We think the average viewer would be amenable to accepting channels which pay the freight via time-shifts and shopping shows to get this type of programming.
Van Susteren, M.D. throws hat in MD ring
 Greta Van Susteren, as far as we know, has no plans to leave Fox Cable News. On the other hand, her sister, Dr. Lise Van Susteren, has plans, and her eyes are firmly fixed on the Senate seat being vacated by Paul Sarbanes (D-MD). The forensic psychiatrist will head into the Democratic primary with health care issues at the top of her agenda. In a pre-announcement release, her campaign said that she has "...first hand experience picking up the pieces of a broken bloated health care system." She is also critical of the Bush administration's conduct of the war in Iraq. She hopes to introduce into the campaign the "fresh perspective" of a "political outsider."
What they may be scanning in Scandinavia
They've tested commercial mobile TV in Helsinki, Finland, and found a ready and willing audience for cell-phone delivered video content. A variety of programming and telecom firms participated in the test. 41% of the participants indicated that they'd be willing to pay for mobile TV services, and about 50% thought that 10 euros a month would be a fair fee. Although home use was not unusual, participants found the service primarily useful out-of-home, particularly while stuck on mass transit during a commute, or to check on news programming. This tended to put the heaviest use of mobile TV away from the prime viewing times for traditionally-delivered video content. Short form and sports programming were among the most popular in the cell format.
TVBR observation: Remember when you never heard phone conversations in public unless you were an active participant? Whether this is evidence of progress or not is up for debate. (We think it's a modern annoyance most of the time - - the exception being when we personally need to place or receive a cell call.) TV on the phone? It's no doubt only a matter of time...
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| Carnegie Cuz Network Debuts |
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Blogging with Carnegie
Rebuild your Business Plan Now
2005 is almost over and expectations in many areas of operations have been under construction. Most of this year has caught the majority of Radio, TV, Newspapers, Agencies and Clients completely off guard. The Carnegie Cuz Network is intended to face challenges with thought provoking ideas and solutions.
Share The Voice at www.jimcarnegie.com
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Adbiz©
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PTC applauds and pans advertisers
The Parents Television Council has issued its best and worst list of advertisers in a study which ran from January 2004 through January 2005. "Even though blame for television's increasingly offensive programming is often assigned to producers, writers, networks, and even viewers, sponsors supporting shows with graphic sexual content, foul language and violence share responsibility. Crude series thrive on television only because advertisers support them. Without the advertising dollars, the raunch would disappear," said PTC President L. Brent Bozell. "America's Funniest Home Videos," "Sue Thomas, F.B.Eye," "It's a Miracle" and "Everybody Loves Raymond" received repeated mentions on the positive list. "The O.C.," "The Shield" and just about anything with the letters MTV in it were prominent on the negative list.
| Here's the winners and losers |
Shona Seifert submits industry code of ethics
Shona Seifert has turned in her "Proposed Code of Ethics for the Advertising Industry" as required by U.S. District Court Judge Richard Berman. The former Ogilvy & Mather exec's document is part of the sentence Berman levied in July after concluding that "a slippage in ethics" was to blame by her and co-defendant Thomas Early to overbill the White House's Office of National Drug Control Policy for services. Seifert warns agencies that "Government policies and practices are extremely complex...Don't take a government contract if your agency is not well versed in all the regulations." Seifert also noted that "ethics can't be imposed upon the advertising industry. They need to be understood and internalized by all of us."
| See the Code here |
 Sprint debuts new branding
Sprint has opened for business under a new brand using the new tag, "Yes you can," new advertising, sponsorships and a makeover of its retail stores and pricing plans. "Today customers are being introduced to the new Sprint," said Len Lauer, Sprint COO. "Sprint intends to deliver choice and flexibility in ways that no other communications service provider can match, and we're introducing it with an aggressive approach to the market." Heralding the arrival of the new Sprint is a campaign expected to saturate the market over the next several weeks. From print and broadcast to outdoor, to direct and online elements, Sprint will be hard to miss in September and into Q4. The interior of more than 1,600 stores (equal number of Sprint and Nextel stores) will be largely transformed by today. Customers will be able to walk into a new Sprint Store and be able to purchase both Sprint- and Nextel-branded products and services. Sponsorships include NASCAR (Nextel Cup Series), the NFL, NHL, PGA, US Ski and Snowboarding Team, US Open Tennis, Major League Baseball, the NBA, the NCAA, and key venues and events nationwide. Beyond sports, Sprint also is a sponsor of numerous entertainment properties locally and nationally, including the Emmy Awards, the Tony Awards and Live Broadway.
 Department store merger
gets FTC green light
Federated Department Stores has been given permission by the Federal Trade Commission to go ahead with its 17B acquisition of May Department Stores. FDS, which already has 456 venues called either Macy's or Bloomingdales, will add 491 stores with a variety of names, including Marshall Field's, Lord & Taylor, Filene's and Kaufman's, Hecht's and Strawbridge, Foley's, Famous Barr and Robinson-May. It will be far and away the largest US company in its niche, but FTC said it will nevertheless face stiff competition from a variety of retailers which are not large department stores of the same type.
TVBR observation: What is of interest here is that FDS may soon have a major marketing push on its agenda. We know in our area, where Hecht's has long been in operation, that the Hecht's brand name is going away, to be replaced - - we believe - - with the Macy's brand. The fact that we aren't sure is the reason for broadcasters to take notice. When Hecht's is gone, something will have replaced it. There will be no better media than broadcasting to make sure any doubt about that is erased from the minds of all potential customers. Your job - - to make sure all doubt about that fact is erased from the minds of marketers over at FDS.
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| Washington Beat |
 UCC takes on Univision over kidvid
In what it calls the first complaint lodged against an Hispanic television station for an alleged failure to live up to the FCC requirement that a certain amount of educational children's programming be aired on a weekly basis, the United Church of Christ has challenged the license renewal of Univision's WQHS-TV in Cleveland. UCC is specifically challenging Univision's claim that the program "Complices al Rescate" goes toward fulfilling the children's requirement. "'Complices al Rescate' is about suspense, intrigue and love, not education or information," said Veronica Kramer, one of the UCC's complainants. If the show is deemed outside the educational sphere, the great majority of Univision affiliates have a problem, according to UCC, which claims that it is the only program most of them cite as counting toward compliance. Ex-FCC Commissioner and current UCC exec Gloria Tristani, "These programs cannot be allowed to slip under the radar and avoid compliance with the FCC regulations." Another Cleveland station, English-speaking WUAB-TV, a UPN affiliate, was also cited for counting cartoon "Sabrina" as an educational program. If the show has any educational content, Cleveland State U. professor Robert Abelman testifies that he is unable to locate it.
TVBR observation: If you think this is fun now, just wait until the requirements shoot into the stratosphere for multicasting digital stations. If you have any ideas for educational children's programming at all, it is not too soon to get your development plans on the drawing board.
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| Programming |
 NHL sets return to TV
After skipping an entire season due to a labor contract dispute, the National Hockey League is set to return to TV screens. In announcing its schedule for the 2005-06 season, the NHL said new television partners OLN and NBC will highlight the national television debuts of teen-age Pittsburgh phenomenon Sidney Crosby, Phoenix head coach Wayne Gretzky, and Philadelphia superstar Peter Forsberg. OLN, the exclusive cable partner of the NHL, begins its 58-game schedule on opening night (October 5th) when the re-vamped Philadelphia Flyers, led by scoring sensation Peter Forsberg, host Atlantic Division rival, the New York Rangers. On October 10th, US fans will see Crosby's national television debut when the Penguins visit Buffalo. The following night, Wayne Gretzky will be behind the Coyotes' bench as Phoenix faces a Pacific Division foe, Dallas. NBC Sports' NHL broadcast season begins January 14th with three regional games, highlighted by Forsberg facing his former team, Colorado, for the first time. Other games include marquee matchups between the Rangers and Detroit Red Wings, and Mike Modano and the Dallas Stars visiting Joe Thornton and the Boston Bruins. NBC will preview the NHL season, and examine how the new rule changes will transform the game, with a half-hour show on October 1st.
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| Ratings & Research |
Ratings on hold in storm markets
With life dramatically disrupted and wide areas without phone service and/or electricity, broadcasters are busy being the only communications outlets in many areas of Louisiana, Mississippi and Alabama - - so ratings are the last thing anyone is thinking about. Arbitron had completed eight weeks of the Summer 2005 radio survey in New Orleans, Mobile and other four-book continuously measured markets before Hurricane Katrina hit. Spokesman Thom Mocarsky says Arbitron officials are monitoring the situation, but it's too soon to tell what the company will need to do about radio ratings in those markets. At Nielsen, spokesman Jack Loftus said overnight meter ratings were disrupted in New Orleans and Birmingham when the storm hit on Monday. The company hopes to soon be able to resume production of overnight meter ratings in Birmingham, but New Orleans is quite another matter. Biloxi and Mobile-Pensacola are diary markets and the next sweep month isn't until November, so Nielsen spokeswoman Karen Gyimesi says it's too soon to tell whether ratings in those markets will be affected.
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| Stock Talk |
An unsettled day on Wall Street
Concerns about the aftermath of Hurricane Katrina and mixed economic news made for a mixed day of stock trading. The Dow Industrials were off 22 points, or 0.2%, to 10,460 and the Nasdaq Composite was off slightly, but the S&P 500 was up a tad.
TV stocks were lower. There were, however, no big movers. Disney declined 2%.
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| Stocks |
Here's how stocks fared on Thursday
| Company |
Symbol |
Close |
Change |
Company |
Symbol |
Close |
Change |
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Acme
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ACME
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3.85
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-0.02
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Media General
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MEG
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65.59
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-0.20
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Belo
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BLC
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24.14
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-0.42
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Meredith
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MDP
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49.37
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+0.27
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Clear Channel
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CCU
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33.01
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-0.29
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News Corp.
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NWS
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17.07
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-0.02
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Disney
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DIS
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24.69
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-0.50
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Nexstar
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NXST
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5.91
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+0.11
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Emmis
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EMMS
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23.71
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-0.25
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NY Times
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NYT
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32.22
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+0.29
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Entravision
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EVC
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8.06
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-0.08
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Paxson
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PAX
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0.60
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-0.01
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Fisher
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FSCI
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48.47
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+0.20
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Saga Commun.
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SGA
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14.25
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-0.27
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Gannett
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GCI
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72.81
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+0.09
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SBS
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SBSA
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7.69
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-0.03
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Gen. Electric
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GE
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33.14
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-0.47
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Scripps
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SSP
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49.90
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-0.10
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Granite
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GBTVK
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0.26
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-0.03
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Sinclair
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SBGI
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9.22
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-0.17
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Gray
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GTN
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12.34
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+0.04
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Time Warner
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TWX
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17.91
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-0.01
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Gray, C1. A
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GTNa
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11.27
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-0.11
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Tribune
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TRB
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37.64
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+0.07
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Hearst-Argyle
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HTV
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25.58
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-0.39
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Univision
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UVN
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26.95
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+0.05
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Jeff-Pilot
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JP
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49.82
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+0.09
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Viacom, Cl. A
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VIA
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34.15
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+0.07
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Journal Comm.
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JRN
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15.88
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-0.10
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Viacom, Cl. B
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VIAb
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34.13
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+0.14
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Liberty Corp
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LC
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47.95
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-0.04
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Wash. Post
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WPO
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830.00
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-2.00
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LIN TV
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TVL
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15.04
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-0.07
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Young
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YBTVA
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4.30
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-0.07 |
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McGraw-Hill
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MHP
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48.19
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-0.03
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-
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-
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-
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Bounceback
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 We want to
hear from you.
This is your column, so send your comments to tvnews@rbr.com
The debate over Nielsen's LPMs continues. In the last installment, MediaCom U.S. Chairman Jon Mandel said broadcasters were to blame for Nielsen's "so-called monopoly" because they refused to pay for both Nielsen and Arbitron ratings (9/1/05 TVBR #172).
 I had to read Jon Mandel's response twice before I realized it wasn't a joke. What an incredibly namby-pamby, sniveling, mealy-mouthed reply. Besides foisting an answer that's woefully out of place, the oft-quoted U.S. Chairman of the world's 8th largest "media agency" seems to have been out sick or behind a door for the last 20+ years. To assert that TV stations are culpable for Nielsen's monopoly, because they stopped buying Arbitron's spot TV ratings service or that stations only have themselves to blame for crummy strip programming ratings is pathetic, condescending and finger pointing at its best. The entire industry's to blame for the situation we're in with Nielsen, because no one...not agencies, clients, stations or networks...wants to step up and pay for better research. As long as the industry continues with a Three Stooges approach to resolving this, we'll have Nielsen and their lousy methodology as a monopoly.
John Maher
Director of Planning
U.S. International Media
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More News Headlines
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"CBS Netcast" launches
CBS.com has established CBS Netcast, a brand new destination for Internet users to download podcasts of CBS programs and original CBS.com programming to their computers or portable handheld devices. The dedicated section with CBS.com is scheduled to premiere next week when entire audio episodes of television's longest running drama Guiding Light will be available. CBS Netcast will also offer daily podcasts of the "Big Brother" online talk show House Calls, the daytime online show Soap Box and upcoming CBS.com shows such as Survivor Live. CBS.com also plans to make available podcasts of certain CBS prime time series. The first Guiding Light audio episode will be available for download 9/6 at 6PM ET on CBS.com.
American Idol cancels Nashville auditions
After extensive consultation between Memphis safety officials, FedExForum venue staff, and American Idol producers, it has been determined that due to the extensive disaster relief efforts currently being coordinated in that city, the American Idol auditions scheduled 9/5, will be cancelled. The city of Memphis has taken on the responsibility of taking in tens of thousands of refugees from Hurricane Katrina, and out of respect for the city's citizens, their public services, and the need to focus public safety efforts on the victims, this decision was made. Auditions will continue next week in Denver, followed by Chicago on 9/16.
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TVBR Radar 2005
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Television News you won't read any where else. TVBR--First, Accurate, and Independently Owned.
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Jon Mandel
Chairman MediaCom U.S.
Fires back to WGN-TV's Dominic Mancuso, Mr. Mancuso that the reason Nielsen is a "monopoly" (which it really isn't as there are other research companies) is that stations, in a bid to save money, stopped buying both Arbitron and Nielsen ratings. The problem is not the rating company, it is the programming. 09/01/05 TVBR #172
Aid efforts kick off across the nation
As broadcasters in hurricane and flood-ravaged regions struggle to deliver emergency information to their communities, their brethren across the country are cranking up efforts to send relief aid to the victims. What's your station doing to help? 09/01/05 TVBR #172
FCC relieves broadcast
Katrina victims
The FCC will do everything it can to help radio, television and MVPDs which found themselves in the path of Hurricane Katrina to get back up and running, and/or to get emergency information out to citizens in the stricken areas. 09/01/05 TVBR #172
Nielsen Monitor-Plus looks at creative in first half
Ad spending for the first half of 2005 rose 5.7% over the same period last year, due to gains across major media, according to figures released. There were 15,798 different creative used on national television in the first half of the year, airing over 4.8 million times, and accounting for 25.4 million. Each creative aired an average of 307 times. The large majority of the commercials were placed on cable television. TVBR observation: Key word why cable had the most - creative since the watchdogs are not always nipping at their private parts. Creative was the big issue this past February at the 4A's and clients demanding better creative to brand their goods. Free media like Radio and TV can't take or will not accept certain creative so you lose and cable wins. End of story as broadcasters can only change their policies or lose more money next year. And, do not blame Nielsen - they are just providing the data - they are not making this stuff up.
08/31/05 TVBR #171
Arbitron claims first for TV:
Out of home viewing numbers
Of course, these numbers are only for Houston, where Arbitron is currently running a test of its Portable People Meter (PPM) to measure radio, TV and even in-store audio.
08/31/05 TVBR #171
AAA, ANA:
Advertisers adopt Ad-ID system
Jointly announced more than 300 of the nation's top advertisers have adopted Ad-ID, a universal ad coding standard. A total of 875 companies have registered in Ad-ID, and over 14,000 individual codes have been created for various forms of advertising. ABC, NBC, CBS and Fox are all Ad-ID compliant, as well as Donovan, Datatech, Harris, Talent Partners, Vyvx, MediaPlex, Verance and other systems.
TVBR observation: No where did they mention Radio and you wonder why? 08/31/05 TVBR #171
Nielsen vs. Arbitron: The top 20
The major ratings services for both radio and TV have released their market ranking updates - - Nielsen for the 2005-2006 TV season and Arbitron for the next year of radio ratings, beginning with the Fall book. If you've spent your entire career in one broadcast medium, you may be surprised to see how different the market rankings are in the other. TVBR observation: Big question? Now do you know how to use your national status to your advantage locally? RBR will show you how in future reports. 08/31/05 TVBR #171
Market re-ranking won't affect LPM roll-out; what about PPM?
Detroit may no longer be a top 10 TV market but it's still getting Local People Meters (LPM) come January. Houston's move into the top 10, displacing Motown, won't change the plan to complete the roll-out of LPM in 10 markets by adding Detroit and Dallas-Ft. Forth in January 2006 and Atlanta in June. TVBR observation: We're sure that Houston's move into the Nielsen top 10 didn't go unnoticed at Arbitron, which is in the midst of testing its Portable People Meters (PPM) there, even though Nielsen passed on participating. Arbitron has made no secret of its desire to follow the 2005 test with real ratings in Houston in 2006 as the first market to make PPM its ratings currency for radio - - and for TV and cable as well if Nielsen signs on for a joint venture. Nielsen's TV clients in Houston will now have to decide whether they want to join their top 10 brethren (plus #11 Detroit) in the LPM camp, or push for PPM.
08/30/05 TVBR #170
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Interested in getting into Radio? GSM for Talk Radio
Are you a direct "animal" with the savvy to manage transactional business? Top 20 market waiting for the right GSM. Need a top performer with a proven track record of success to take a new Talk station to record heights. Can you attract and grow top sales talent - build and lead a top performing sales organization? What about maximizing inventory, on air and off, of a high profile talk format? Answer is - Yes - (no calls) send your resume in Confidence to -
cjcarnegie@mediaheadhunters.com
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