Welcome to TVBR's Daily Epaper
Volume 21, Issue 181, Jim Carnegie, Editor & Publisher
Thursday Morning September 16th, 2004

TV News ®

Tough August for Tribune
Proving again that this is a year of haves and have-nots in broadcasting, Tribune Company reported that its August TV revenues were down 4.2% to 98.2 million dollars. Tribune's group of mostly WB affiliates is not getting the heavy political spending enjoyed by competitors with news-intensive big-three network affiliates - - and, of course, it missed out on the Olympics spending that went to NBC stations. "September television revenues are softer than anticipated as political advertising is benefiting only certain 'swing' markets; third quarter TV ad revenues are expected to be flat versus last year," the company said in its monthly announcement. Radio/Entertainment revenues rose 23.4% to 30.5 million, with the increase attributed to the Chicago Cubs. So, total Broadcasting & Entertainment revenues were up 1.2% to 128.8 million. Publishing ad revenues rose 3% to 233.2 million, with retain down 0.8%, but national up 3.9% and classified jumping 7.1%. "Due to lower-than-anticipated revenues in publishing and broadcasting, third quarter diluted earnings per share will be in the range of 49 to 51 cents. This estimate assumes that non-operating items are not material in the quarter and excludes the impact of charges related to Newsday and Hoy, New York," Tribune warned. That was well below the Thompson First Call consensus of 54 cents.

TV revenues jump for Journal, radio also up
Journal Broadcast Group's biggest TV station, WTMJ-TV Milwaukee, is an NBC affiliate - - as are two of its other stations - - so it got a healthy boost from the Summer Olympics in August, not to mention political spending. TV revenues shot up 31.6% to 6.8 million dollars. The radio group's month wasn't as impressive, but it was still up 2.7% to 6.7 million. That put total broadcast revenues as 13.5 million, up 15.6%. Publishing revenues were up 5.1% to 25.9 million, with ad revenues up 5.7% to 19.6 million.

Double digit gain for Media General TV
While its publishing revenues were held down somewhat by Hurricane Frances, media General reports that broadcast revenues rose 10.7% in August, helping boost total company revenues by 6.4% to 69.9 million dollars. "Media General's increase in total revenues for the month is primarily the result of robust political advertising, very strong Olympics advertising on our five NBC affiliates, and a continuation of the strong upward trend in help-wanted classified advertising," said Chairman and CEO J. Stewart Bryan III. "In the Publishing Division, we lost advertising revenues to Hurricane Charley, and experienced lower than expected revenues in retail and national advertising." Total broadcast revenues were up 10.7% to 26.3 million. TV ad sales rose 14.2%, with local slightly below last year and national up 8.5% - - and, of course, political ballooned to 3.5 million from only 847,000 a year ago. Ad revenues for its newspaper division were up 4.2%. Media General estimated that The Tampa Tribune lost 400,000 in revenues due to the threat of Hurricane Charley, but no more since the storm did not actually hit Tampa.


Battleground shrinking?
The Associated Press reports that changes in the polls may have shortened the already short list of contested states in the presidential campaign. AP lists ten states which are now getting the bulk of Bush and Kerry campaign expenditures. They include Florida, Pennsylvania, Ohio, Minnesota, Wisconsin, Iowa, Nevada, New Mexico, West Virginia and New Hampshire. Additionally, the Bush campaign is said to be paying attention to Michigan. Kerry is paying additional attention to Maine and Oregon.

TVBR observation: The Kerry campaign came right out and said after the Republican convention that considerable flexibility was built into its advertising plan, and we're sure that's the case for the Bush campaign as well. Polls and events will make their effects felt, and each campaign will respond accordingly. We're sure both ad plans are on a chalkboard, not a stone tablet.

Broadcast candidates move on
Two broadcasters with hats squarely in the ring overcame their primary hurdles to date - - literally the primaries. Both are angling for a seat in the US House of Representative. One will represent the Democrats in Washington State while the other carries the Republican banner in Wisconsin. Although the Washington race can perhaps be called a Dunn deal, it is apparently anything but a done deal. The battle is for the 8th District seat being vacated by Republican Jennifer Dunn. Radio Talker Dave Ross, who carries both a local and a national broadcasting pedigree, will ride the donkey in a face-off against elephant-riding Dave Reichert, currently King County Sheriff. The Wisconsin race will pit radio station owner and Republican Dave Magnum against 2nd District Democratic incumbent Tammy Baldwin. Magnum may have his work cut out. The 2nd District includes state capital and liberal stronghold Madison. Baldwin carried 66% of the vote in winning a third term in 2002. Two other broadcasters will be on the ballot in November, hoping for seats in the US House. Rep. Greg Walden (R-OR), an Oregon radio group owner, is seeking his fourth term and former Cincinnati radio and TV personality Nick Clooney is the Democratic nominee for an open seat in Kentucky.


Publishers Perspective

The Martha misses real opportunity
Yep, The Real Martha Stewart finally made the biggie decision to hear the door slam behind her yesterday and has asked to start the prison term ASAP. She took the Summer off - - like almost three months - - but has lost a great opportunity and so have the TV Networks and or Cable. If someone would have given The Martha good business counsel or input and started the five-month stretch back in July, The Martha would have been out for the Holidays. Just think of the TV or Cable Holiday specials we could have had: The Martha Living in Jail Christmas Special, The Martha New Years Eve at Home Special with Friends including Oprah. Plus, The Martha will even miss a Valentines Day Special program - I Love You Martha special, with how to treat that special someone with the color orange. The audience would have loved this The Martha Reality programming. The Networks would have made a ton of money. Hell, she could have even made a guest appearance with 'The Donald' at the finale of this season's The Apprentice by saying - You're Fired. Or You Are Hired to run Martha Stewart Living company. So many opportunities wasted by not making a quick decision and taking the Summer off. Who would have Thunked It? Ah, the opportunities missed. Well Martha, maybe next time.
Jim Carnegie, Publisher


Adbiz ©

Ed Powers named Lowe COO
Interpublic announced that Ed Powers has been named COO of Lowe Worldwide. Powers, 46, will work directly with Tony Wright, the agency's newly appointed Worldwide CEO and President. Powers, who had most recently been COO of Interpublic's Constituency Management Group (CMG), which houses a number of marketing services firms, will assume his new responsibilities at Lowe 11/1, at the same time Mr. Wright joins the agency. "We believe Ed and Tony will make a great team," said David Bell, CEO and President of Interpublic. "Ed has exceptional operational skills and financial expertise. He will primarily focus on supporting Tony in those areas, which will ensure that Tony can focus on clients and the creation of big ideas. Together with the new management recently installed at Lowe offices in a number of key global markets and a number of recent important additions at Lowe Worldwide, Tony and Ed have what it takes to restore Lowe to its rightful place in the top echelon of global creative agencies."

British Airways launches
humorous campaign

British Airways announced today the launch of its new North American integrated advertising campaign. The multi-million dollar effort marks the first leisure-oriented tactical creative campaign the airline has launched in almost two years. It debuted 9/15 in print, online and on network and cable. Created by M&C Saatchi NY, the campaign focuses entirely on London as a destination, and highlights an authentic London experience that only a "local" like British Airways can provide. The three TV spots were developed to promote British Airways' unbeatable sale prices while using humor to highlight real London sites and attractions. The campaign line, "Go with those who know" reinforces that British Airways is the airline that can deliver this promise of the "real London experience." The coordinating print and online advertising deliver a similar message with clever use of well-known iconic British imagery. Spend includes time on the season finale of The Amazing Race and the premier of Survivor as well as CBS, ABC, USA, VH1 and Bravo's Queer Eye for the Straight Guy. Print publications include USA Today, New York Times, Boston Globe, Washington Post, while online sites showcasing creative units include Yahoo! NYTimes.com, Boston.com and more.


Media, Markets & Money tm

Wall Street snaps up broadcast bonds
Stock prices may be soft, but Wall Street is still hot for broadcast bonds. Both Clear Channel and Fisher Communications priced new bond issues yesterday with single digit yields. Demand was so strong that Clear Channel upped its planned 500 million dollar issue to 750 million in 10 year notes and priced it to yield 5.556% with a 5.5% coupon. Joint book-runners were Citigroup Global Markets and Wachovia Securities. Fisher's offering of 150 million in 10 year notes was priced at par with a coupon of 8.625%. Wachovia Securities was the sole manager.

BroadCap looks at station investments
Hank Torbert, the EVP/COO of Broadcast Capital Inc., appeared at the National Association of Black Owned Broadcasters session of station trading and finance last week (9/10/04), and provided a wealth of information on the ins and outs of financing station acquisitions in particular, and, really, anything in general. This will be a return to Fin101 for some, but for you PDs and for anyone else with nothing to do during the latest deal freeze, lets go through some of Torbert's info. Every once in a while we hear about layers of financing. Torbert has provided a guide to just what those layers are. The first two are equity only (based on future cash flows); the others can be equity of debt (based on existing cash flows). Here goes:

* Seed: Research, assessment, concept development money
* Start-up: Product development, initial marketing
* Expansion: Growing an existing business or acquiring existing broad assets
* Turnaround: Fixing up an existent but underperforming property
* Management buy-in: Outsiders bring in cash for a share of the business
* Management buy-out: Current management brings in existing properties
* Bridge finance - - IPO: Going on the market, from private to public
* Replacement capital: Transferring shares in a company from one investor to another
More tommorow.


Washington Beat

Adelstein on the road again
Democratic FCC Commissioner Jonathan Adelstein showed up in Dearborn MI yesterday, at an event called a Town Meeting on the Future of Media, which was sponsored by the Detroit Free Press. The four-hour session provided a forum for citizens to grind their axes about radio and television programming. Adelstein took to the pages of that newspaper asking for citizen participation, and to his credit asked people to be prepared to describe the positive aspects of broadcasting out there now. In the article, Adelstein laid out what he feels broadcasters must do to earn their license. He wrote, "...broadcasters must air programming that responds to the needs and interests of the community, including local elections, news, community events and weather or other public safety warnings. They should also broadcast a certain amount of material that is appropriate for children and reflects local community standards. They should provide opportunities for local self-expression and reach out to make sure coverage reflects the makeup of the community. They should send reporters out to all segments of the region to report on the positive things happening in each of our communities." Adelstein, who along with Michael Copps was a dissenter to the infamous and currently on-ice 6/2/03 ownership ruling, said many broadcasters are doing an excellent job of meeting these responsibilities, but that not enough were in that exemplary group.

Dissent over consent: Emmis under fire
David Smith, the personal watchdog of Emmis radio airman Mancow Muller, and others have decided to attack the agreement between the FCC and Emmis under which Emmis made a 300K dollar contribution to the US Treasury, and was absolved of any further liability for indecency cases past and pending. For Smith, it represents something of an about face. | More... |


Programming

Kerry booked for Letterman; BET wants both
He's already appeared on NBC's "Tonight Show" with Jay Leno and even Comedy Central's "The Daily Show With Jon Stewart," but now Democratic Presidential candidate John Kerry has been booked for his first-ever appearance on CBS' "The Late Show With David Letterman" - - kicking off Letterman's new season on Monday night. President George W. Bush appeared on Letterman's show four years ago, but there's no word yet on whether he'll repeat that this campaign. Meanwhile, BET founder and CEO Bob Johnson has invited both Bush and Kerry to appear for a half hour each on the Viacom-owned cable channel. "It's time that both candidates send a true signal of seriousness to African-American voters that our issues, opinions and, ultimately, our votes really matter," Johnson said in a statement. The format for the appearances on the BET Nightly News will be determined in consultation with the respective campaigns if the candidates accept the invitation.

Pax going "Cold Turkey"
Pax is about to try out one of the first fruits of its programming partnership with NBC - - a new reality show about people trying to quit smoking, aptly named "Cold Turkey." As has been the case with so many reality shows of late, the contestants were tricked into participating. They had signed up for reality show with other, more attractive themes. But with Stu Krasnow of "Average Joe" fame as Executive Producer, they were greeted with a twist - - a relative had actually recommended them for the quit smoking contest. According to Pax, the show "reveals a new and positive side to reality, exploring the world of self-esteem and keeping one's word." "Cold Turkey" premieres October 3rd.


TV Ratings

"Joey" wins post-Olympic gold for NBC
Can NBC continue its domination of Thursday nights? Launching its fall schedule just after its highly-rated Olympics coverage and ahead of most other network premieres appears to be working as a strategy. "Friends" spin-off "Joey" debuted as the week's top-rated show. In fact, all of the top five and six of the top eight shows all aired on Thursday - - spread across three networks. ABC scored big with the NFL season opener, but football won't regularly be there on Thursdays. NBC also had top 10 entries on Thursday with "Apprentice 2" (although down from last year's average) and the new series "Medical Investigation," which borrowed "ER's" regular time slot for its debut. All in all, NBC won the week with an average rating of 6.0 and 10 share, CBS was at 5.7/10, ABC 4.8/8, Fox 4.0/7, WB 2.1/3, UPN 1.7/3 and Pax 0.5/1. Here are the top 20 primetime shows for the week of 9/6-12: | List |


Stock Talk

Stocks go lower with Coke
An earnings warning from Coca-Cola pushed stock prices down on Wednesday. The Dow Industrials dropped 86 points, or 0.8%, to 10,231.

Television stocks followed the market lower, spurred on by this week's negative report on the TV sector by Banc of America Securities and a similar thumbs down for radio yesterday from Lehman Brothers. Granite plunged 17.5% and Entravision fell 4% as the poorest performers.


TV Stocks

Here's how stocks fared on Wednesday

Company Symbol Close Change Company Symbol Close Change

Acme

ACME

6.05

-0.10

McGraw-Hill

MHP

76.40

-0.65

Belo

BLC

22.32

-0.31

Media General

MEG

58.67

-0.15

Clear Channel

CCU

32.98

-0.37

Meredith

MDP

51.65

+0.66

Disney

DIS

23.01

-0.24

News Corp.

NWS

33.11

+0.66

Emmis

EMMS

18.36

-0.24

Nexstar

NXST

8.66

+0.26

Entravision

EVC

7.85

-0.33

NY Times

NYT

40.67

-0.36

Fisher

FSCI

49.00

+0.71

Paxson

PAX

1.77

+0.07

Fox

FOX

28.16

-0.10

Saga Commun.

SGA

17.51

-0.41

Gannett

GCI

86.31

-0.47

Scripps

SSP

49.39

-0.27

Gen. Electric

GE

33.53

-0.29

Sinclair

SBGI

7.99

-0.01

Granite

GBTVK

0.33

-0.07

Time Warner

TWX

16.66

-0.14

Gray

GTN

12.60

-0.30

Tribune

TRB

40.25

-0.10

Gray, C1. A

GTNa

11.80

-0.24

Univision

UVN

32.36

-0.52

Hearst-Argyle

HTV

24.94

-0.06

Viacom, Cl. A

VIA

34.60

-0.69

Jeff-Pilot

JP

49.06

-0.43

Viacom, Cl. B

VIAb

34.18

-0.81

Journal Comm.

JRN

17.86

+0.16

Wash. Post

WPO

916.01

+5.99

Liberty Corp

LC

40.30

+0.17

Young

YBTVA

12.08

-0.02

LIN TV

TVL

20.02

-0.03

- - - - -

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Bounceback

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Thank you for the great job and great service that is provided.

Sincerely,
Bob Shive
WEDJ 107.1FM & WSYW 810AM
Hispanic Radio for Indianapolis


More News Headlines

Competing Media

Lehman analyst
drops radio forecast
Yet another Wall Street analyst has cut back his forecast for radio revenue growth this year and next - - and they're big drops. Lehman Brothers analyst Bill Meyers now expects growth of only 2.7% this year, not the 3.7% he had previously forecast. And for 2005 Meyers has cut his growth estimate to 2% from his previous 4.5%. Meyers says radio hasn't been able to deliver revenues from all of the growth drivers it was supposed to have this year - - and next year is looking even worse.
| More... |


August Digital Magazine

Complimentary Report
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We have the economic, political, and close up look at your 4th quarter of business
and what must be done to hit budget by year's end.

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Mark LaNeve
tells it like it is on where he
spends ad dollars.

Read RBR in 2 simple steps:
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TVBR Radar 2004
Click on these issues for TV News you won't read any where else. TVBR--First, Accurate, and Independently Owned.

First reported here
in Tuesday's Bulletin
Consolidation within the Consolidator: CCU merging Premiere and CC Advantage operations into Katz
Clear Channel is putting Premiere Radio Networks and Clear Channel Advantage under Katz Media Group CEO Stu Olds. Premiere will keep its name, but CEO Kraig Kitchin will report to Olds. CC Advantage will merge with Katz Dimension, with the whole thing to be called Clear Channel Katz Advantage. It's not really a complete merger, but a lot is changing. Here's how it's going down: Premiere Radio Networks is not going away, but will have more interaction and direction from Katz Radio Group. RBR Observation: Katz has no history in programming. The original TranStar Radio Network (now part of Westwood One) was lost on Stu Olds' watch. CCU has still never successfully consolidated all the pieces of their empire - - Outdoor, Internet, network radio, concerts and spot. Perhaps this is another attempt at it. CCU is the only company that has the potential to compete on a national level with the Yahoos, the MTVs, etc, in order to put demand-side pressure on the inventory. Until they can do this, this industry is going to flounder. The question: are Stu Olds and Bonnie Press the people who can do this? 09/15/04 RBR #180

BofA analyst goes negative on TV
Belo, Hearst-Argyle and LIN all saw their stock prices fall yesterday after Banc of America Securities analyst Jonathan Jacoby cut them to "neutral" from "buy." Jacoby said this year's election dollars are already priced into the stocks and there's a risk that some groups not in battleground states could come up short on political revenue expectations. 09/15/04 TVBR #180

Look out Clear Channel and Viacom! NBC is in the outdoor business
In a surprise move to expand into a new industry, NBC Universal has announced a joint venture from France's JCDecaux to bid for the street furniture advertising contract with the City of New York. The joint venture is called NBCDecaux. It has filed its bid for the city's contract to design, install and maintain up to 3,500 bus shelters, 330 newsstands and other public amenities throughout New York City. "NBC is to in-home advertising what JCDecaux is to out-of-home advertising - - we both create first-class environments that enhance the messages our advertisers want to deliver," said Bob Wright, Chairman and CEO of NBC Universal.
TVBR observation: This should be fun to watch in the Big Apple. The outdoor fight between Viacom and Clear Channel now NBC.
09/15/04 TVBR #180

Radio One deal under attack
Robin M. Rothschild has challenged the license renewals of several Radio One properties in Ohio, and while that challenge is lending, is further challenging the group's qualifications as a suitable assignee of WABZ-FM Albemarle NC, which it has filed to acquire from Susquehanna and move into the Charlotte market.
09/15/04 TVBR #180

Olympics send Gannett
TV revenues soaring
Talk about getting a bump from the Summer Olympics! 13 of Gannett's 21 TV stations are NBC affiliates, so it saw TV revenues jump 36.9% in August, with local up 27.8% and national 54.5%. Including recently acquired Captivate (an elevator TV screen ad business), August revenues for the TV division were up 37.5% to 77 million dollars. Based on current pacings, Gannett said it expects Q3 TV revenues to be up in the mid to high teens.
TVBR observation: With those results wonder how NBC really made out on both sides of TV - their affiliates and O&O's plus the cable outlets. Viewers saw many events via cable that they only heard about before like badminton and lots of volleyball. But this bump is once every four years. But it demonstrates the need for content and presentation. 09/14/04 TVBR #179

RBC warns investors of
soft radio revenues
David Bank is warning investors that radio revenues are pacing behind his previous expectations for Q3 - - and that Q4 is worrisome as well. In a note which headlined that Q3 for radio came in "like a lamb" and appears to be going out the same way. RBR observation: Heads up people because the fourth Q is at risk. Now you can not point any finger at Naples, FL or Barron's or Forbes. Best read further on.
09/14/04 TVBR #179

Auto analyst: Big three have a marketing problem
Detroit is facing a new problem - - how to keep moving cars now, since there's no pent-up demand and rising rates will soon put an end to 0% financing. Morgan Stanley auto analyst Steve Girsky said the US car makers face a marketing problem. "..you look at who is increasing incentives at a faster rate, you have Nissan at 50% and Audi at almost 60%, Land Rover 45% - - a lot of the foreign are increasing incentives at a much greater clip than the domestic brands." TVBR observation: Girsky sees local dealers struggling to hit a profit this year. TVB's Rohrs sees this as an opportunity for local TV to move local inventory. TVBR agrees with Rohrs as TV doesn't have the 'Less is More' issue and can sell new or used autos better than radio. The question for radio is can it move local inventory with a 30 second spot? The Big Three "Implied" Retail Inventory Days of Supply chart is worth printing for your local sales staff. 09/13/04 TVBR #178

Scandal nixes Belo bonuses
Belo Corporation Chairman and CEO Robert Decherd has sent employees a letter stating that he and other top Belo executives won't be getting any bonuses this year because of the scandal over inflated circulation figures at the Dallas Morning News - - and no increase in their base salaries next year. Check it out the personal letter. 09/13/04 TVBR #178

Homeland security issues tied
to DTV transition
FCC Chairman Michael Powell told Sen. John McCain (R-AZ) and the rest of the Senate Commerce Committee that he thinks it is time to establish a hard deadline for the transition to digital television broadcasting, a move which will free up spectrum for use in homeland security operations, particularly for first responders in the event of an emergency, whether it be natural or man-made. Powell endorsed the controversial Ferree plan
09/13/04 RBR #178


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