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TV News ®
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TVBR Close-Up
Broadcast stocks: How low is low?
If you own radio or TV stocks, you know that they've fallen this year - - a lot. Most pure-play radio companies have lost at least a quarter of their value, many more than a third. TV stocks haven't done quite that badly, but are down double digits. You might expect Wall Street analysts to be telling clients that the stocks are now bargains to snap up, but quite the opposite is the actual case - - the analysts say the bad news is only going to get worse. Check out our charts to see how badly the stocks have done. The question now - - have we hit bottom? TVBR's analysis chart inside tells the sad tale. | More... |
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Radio Company
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12/31/03 Close
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9/15/04 Close
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2004 Net Chg
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2004 Pct Chg
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Interep
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1.34
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0.69
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-0.65
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-48.51%
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Citadel
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22.37
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12.42
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-9.95
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-44.48%
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Cox Radio
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25.23
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15.40
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-9.83
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-38.96%
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Television Company
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12/31/03 Close
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9/15/04 Close
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2004 Net Chg
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2004 Pct Chg
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Granite
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1.65
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0.33
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-1.32
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-80.00%
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Paxson
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3.85
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1.77
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-2.08
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-54.03%
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Sinclair
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14.98
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7.99
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-6.99
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-46.66%
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Congressmen try to head off Ferree plan
Two members of the House of Representatives have fired off a letter to FCC Chairman Michael Powell asking him to hold off on any attempt to force an end to the DTV transition according to the so-called "Ferree plan," which would achieve the mandated 85% viewership threshold by counting viewers getting digital signals downconverted for analog receivers along with viewers getting full benefit of digital broadcasting. Frank Pallone Jr. (D-NJ) and Rick Boucher (D-VA) wrote the letter, saying that such a plan would run counter to the intentions of Congress and would be illegal. "Any action by the Commission to take steps contrary to an Act of Congress would be unlawful and unwise," they wrote. "Indeed, abandoning Congress's 85% standard without simultaneously developing a comprehensive policy to address the estimated 70M analog legacy sets would be illegal as a matter of law and reckless as a matter of public policy."
TVBR observation: Excuse us, but Congress is the irresponsible government entity which came up with the 85% in, 15% completely shut out policy. The FCC has been forced to try and propel the DTV transition forward with no power whatsoever to do anything other than leave 15% of all Americans in the video dark. That's what Congress specifically told the FCC to do. FCC Media Bureau Chief Ken Ferree has suggested that a relatively small percentage of the proceeds from the spectrum auction/feeding frenzy could be used to bring the 15% people up to digital speed one way or the other. But neither he nor his boss, Michael Powell, have the power to build that into the plan. The two Reps call for more hearings. They are right, and the FCC needs to be included, but more than that, they are needed so Congress can get its own act together.
Freeze frame: When will the deal thaw happen?
Station trading and major changes - - to whit, FCC transactions utilizing Forms 301, 314, or 315 - - are frozen while the FCC gets its paperwork in order following the 3rd Circuit's decision to allow the new Arbitron-based radio market definition to be used as a yardstick for cluster sizing. When will the thaw happen? We spoke with Rebecca Fisher of the Media Bureau, who said that the FCC has no way of knowing precisely when the freeze will be lifted, but that it is expected to be short-lived. At any rate, the first freeze last summer was a long one, after the 6/2/03 landmark rulemaking. Dealing didn't resume until mid-August. The new rules were to have kicked in early in September. However, the stay imposed on them by the 3rd Circuit Court forced the FCC to abandon its new forms and reinstate forms reflecting the old rules. That "form" freeze was relatively short-lived. We reported on its onset September 8 (9/8/03 TVBR Daily Epaper #175), and a relatively short time thereafter (9/19/03 TVBR Daily Epaper #184), it was all over.
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Paxson battle with NBC in new chapter
NBC Universal has already gone to court seeking a much higher dividend rate on its preferred stock stake in Paxson Communications (8/24/04 TVBR Daily Epaper #165), so it doesn't look like Paxson's announcement setting a new rate is going to mean much. Based on an analysis by CIBC World Markets, the rate has been upped to 16.2% from the previous 8%. Paxson doesn't actually pay any cash dividend to NBC Universal for its 32% stake in the company, but rather pays the dividend in additional preferred shares. NBC was quick to denounce the new rate as unacceptable, questioning the independence of CIBC, which has done investment banking business with Paxson in the past.
TVBR observation: At the very least, Paxson is now indicating a willingness to increase the dividend rate, just not nearly as high as the 30% or so that NBC Universal thinks is called for. Perhaps there is now room for negotiation. In any case, this is just a sidelight to the real issue - - finding someone to either buy Paxson or buy out NBC Universal's interest. Until that happens, the dividend payments are merely theoretical.
WMAQ-TV GM suing Clear Channel
Yet another former employee is suing Clear Channel Communications - - and Larry Wert, now President and General Manager of NBC's WMAQ-TV Chicago, never actually worked for Clear Channel. He'd left AMFM before Clear Channel acquired the company. Now he's suing, claiming that Clear Channel has improperly blocked him from exercising the last 24,000 stock options he had from 10 years with AMFM and predecessor Evergreen Media. According to the lawsuit filed in Chicago, Wert claims to have had an agreement with then-AMFM COO Jimmy de Castro allowing him to keep his options for their full duration, rather than having to cash them in within three months of leaving the company. Unfortunately for Wert, there's no written record of that agreement or of the AMFM board approving it. However, his lawyers believe they have a strong case because Clear Channel allowed Wert to exercise some of his old stock options, but then reversed course and said he couldn't exercise the last batch. Wert appealed that decision to Clear Channel President Mark Mays, and even got de Castro to intervene, but Mays stood firm - - so Wert has sued. Those options are worth about 800,000 dollars, depending on the current Clear Channel stock price. RBR/TVBR sought comment on the lawsuit from Clear Channel's Chief Legal Officer, Andy Levin, but he didn't respond. TVBR observation: It seems the new Clear Channel 'Less is More' is being taking literally in the case of Mr. Wert that Less for him and More for them. There were times in our business that your word being bond meant something.
Commerce takes another stab
at Majoras FTC nomination
Is the fix in? The Senate Committee on Commerce, Science and Transportation is going to hold a mark-up session Wednesday, 9/22/04, in which it will consider the nominations of Deborah Majoras and Jon Leibowitz to be commissioners on the Federal Trade Commission (FTC). An attempt to do this before Congress' August recess failed.
TVBR observation: As a general rule, Commerce Committee Chairman John McCain (R-AZ) is against gaming the system - unless he's the one doing the gaming. | More... |
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Part II
Director of Pontiac Marketing
speaks on the Oprah-G6 marketing coup
Northwestern University-bred Director of Pontiac Marketing at General Motors Mark-Hans Richer talked to RBR/TVBR about their genius marketing effort with the new Pontiac G6, giving away 276 of them on Oprah recently. Continued from Friday.
Who approached whom on the Oprah idea?
What was the initial pitch?
We approached them. The pitch was just like you said, Carl-a win-win. The pitch was we believe that we can do something for Oprah and her folks, and "it will be good for you, it will be good for us." And there was a moment where they kind of looked at us and said, "You'd really do that?" And we said, "You'd really do that?" We all just kind of sat there looking at each other, sort of like a Mexican standoff..."Really?" We just didn't know if they'd entertain the idea at all, we really had no idea. But in their own words, they felt it was the biggest thing they'd done in 18 years. | More... |
David Jones named Euro RSCG Worldwide NY CEO
Ron Berger, CEO and Chief Creative Officer of the agency's New York and San Francisco operations, today announced the appointment of David Jones, 37, as Chief Executive Officer of Euro RSCG Worldwide's flagship NYC office, a new position, effective immediately. He will report to Berger. A six-year veteran of the agency, Jones has served as the London-based EVP/Managing Director, Global Business since 2003, leading all of Euro RSCG's 42 multinational clients, which account for approximately 40% of worldwide revenue. He is also a member of the agency's worldwide Executive Committee. In his new role, Jones will lead the New York advertising agency with over 1 billion in billings. Clients include: Aventis, Intel, MCI, Nestle, Novartis, Danone, Polaroid, Reckitt Benckiser, Schering-Plough, and Volvo. The office's offering includes integrated marketing services in direct, digital, promotion and CRM via Euro RSCG 4D; Euro RSCG Buzz, the unique capability that catapults brands into public consciousness via pop culture; and Euro RSCG Latino, the Hispanic communications unit. Euro RSCG NY's new business wins in 2004 include the 100 million Claritin brand from Schering-Plough and significant assignments from Novartis and Aventis.
World of Coca-Cola Atlanta
launches Hispanic effort
World of Coca-Cola Atlanta announced the launch of its first ever Spanish language advertising and PR campaign targeting Atlanta's fast growing Hispanic community. The campaign is intended to coincide with the celebration of Hispanic Heritage Month (September 15th - October 15th) and draws attention to Coca-Cola's strong Latin American heritage. "We are very excited about the opportunity to reach out and invite Spanish language consumers into our wonderful facility" said Jacquie Wansley, Retail Marketing Programs Manager at World of Coca-Cola Atlanta. Ms. Wansley added, "The Hispanic community in Atlanta has grown exponentially in recent years; we have been studying this opportunity for a while now, and thought the time was right to specifically target the market with an integrated campaign. We plan to highlight World of Coca-Cola's fun, family friendly, hands-on atmosphere, and obviously Coca-Cola's longstanding ties with the Hispanic community. Coca-Cola was introduced in Mexico in 1898 and we have a rich history with Mexico and the countries of Latin America." Once at World of Coca-Cola, consumers will be transported back in time to the world's most famous soft drink's humble beginnings in Atlanta in 1886. Visitors will see a replica of a 1930's soda fountain, review Coca-Cola advertising over the years, and sample Coca-Cola products from around the world in the "International Video Lounge" while viewing Coca-Cola advertising from around the world. Finally, a trip to World of Coca-Cola would not be complete without a visit to the "Everything Coca-Cola" store, where consumers will find a huge selection of licensed Coca-Cola merchandise. World of Coca-Cola's Hispanic marketing campaign will be handled by Atlanta based Lanza Group, LLC and will consist of Spanish-language radio and print.
Tyson Foods & MPG partner with Viacom
in product integration
Tyson Foods through its media agency MPG (Media Planning Group), will partner with the media conglomerate Viacom in a wide-reaching cross-promotional integrated marketing effort built around the advertising campaign "Powered by Tyson," created by MPG's sibling Arnold Worldwide. | More... |
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Media, Markets & Money tm
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BroadCap looks at station investments
Hank Torbert, the EVP/COO of Broadcast Capital Inc., appeared at the National Association of Black Owned Broadcasters' recent session of station trading and finance (9/10/04), and provided a wealth of information on the ins and outs of financing station acquisitions in particular, and, really, anything in general. This will be a return to Fin101 for some, but for you PDs and for anyone else with nothing to do during the latest deal freeze, lets go through some of Torbert's info. Torbert stressed the importance of teamwork between the broadcast borrower and the finance provider. In building the project, he cited four contributions needed from each side.
From the broadcaster/borrower:
1. "Industry and market expertise"
2. "Knowledge of company"
3. "Detailed information on market competition"
4. "Personal investment and commitment to company"
From the broadcaster/borrower:
1. "Liquidity"
2. "Financial structuring/engineering"
3. "Industry expertise (strategic and corporate introductions)"
4. "Speed of execution"
More tomorrow.
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Washington Beat
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FCC Kidzone hits the net
The FCC now has a special place on its website for children. Called Kidszone, it gives the younger set a place to learn about how communications policy affects their lives. It has special sections for different age groups. The host is Broadband the Cat. Students in grades 4-8 can find out the difference between AM and FM radio, and why the (555) exchange is used on TV shows. Topics for high school kids include broadcast indecency for radio and TV and why FM channels end in an odd number.
TVBR observation: There are also games available at Kidszone. We checked out a game called "Concentration," fully expecting that we'd find ourselves bidding against Lowry Mays and Sumner Redstone in an effort to control a local media market. Alas, turns out it's a memory/match game like the ancient Hugh Downs TV show.
TV JSA comment period extended
The FCC's plan for bringing TV JSA attribution guidelines in line with those put in place for radio was put out for public comment over the summer, with a comment deadline of 9/27/04 followed by a 10/12/04 deadline for reply comments. Per the requests of Paxson Communications and the National Association of Broadcasters, interested parties will have an extra month to get their comments together. The new deadline is 10/27/04, with reply comments due by 11/30/04.
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Programming
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Hockey lockout a ho-hum in most markets
TVBR observation: Strikes and lockouts may be big news for broadcasters when they're in the NFL, NBA or Major League Baseball, but you may have noticed that the broadcast business side of the current National Hockey League lockout is getting precious little attention. The fact is, the current NHL contract isn't that big of a deal to ABC or most of its affiliates, except those in such hot hockey markets as Buffalo and Pittsburgh. ABC doesn't make much money on hockey and, in fact, the NHL in recent years has had trouble just maintaining a presence on network TV. The league is moving to NBC next year - - for less money, not more. If the current labor dispute goes as expected, the players and owners will patch things up in time to put together an abbreviated season and then the playoffs, so that the teams, ABC, and its affiliates can make some money from the Stanley Cup broadcasts.
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TV Ratings
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Jennings fans sit out "Jeopardy" reruns
"Jeopardy" slumped in the ratings for the last week of reruns before Ken Jennings returned to resume his record-breaking run. Jeopardy fell to 4th from its usual 2nd place. Also, Buena Vista's "Who Wants to Be a Millionaire" returned to the also-rans after one week in the top 10.
Here are the top 10 syndicated shows for the week of 8/30-9/5:
1. "Wheel of Fortune," KingWorld, 6.7 rating.
2. "Everybody Loves Raymond," KingWorld, 6.1.
3. "Oprah Winfrey Show," KingWorld, 5.8.
4. "Jeopardy," KingWorld, 5.6.
5. "Seinfeld," Sony Pictures, 5.5.
6. "Friends," Warner Bros., 4.8.
7. "Seinfeld" Weekend, Sony Pictures, 4.6.
8. "Judge Judy," Paramount, 4.2.
(tie) "Entertainment Tonight," Paramount, 4.2.
10. "Dr. Phil Show," KingWorld, 3.9.
Source: Nielsen Media Research
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Monday Morning Shakers & Makers
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Deals: 8/9/04-8/13/04
ZZZZZzzzzzzzzzzzz. Is it still August? Still ain't much goin' on in the station trading world. Take out the one big-market TV deal and the total for the week would just barely top 6M dollars. And even the TV deal, in Philadelphia, was good for only 7M in currency - - the rest was covered in a debt assumption agreement. Now let me get back to sleep...
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Total
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Total Deals
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8
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AMs
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7
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FMs
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4
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TVs
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1
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| Value |
54,115,000
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| Complete Charts |
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Radio Deal of the Week
Mercatanti on the hunt in Vermont
| More... |
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TV Deal of the Week
Brunson burner? Philly TV goes into a Crouch
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Transactions
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WETM-TV Elmira-Corning NY (Elmira) from Smith Television of New York License Holdings LLC to Clear Channel Communications Inc.
| More Details |
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Stock Talk
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Ford revs up stocks (but not broadcasters)
Stock prices moved higher on Friday after Ford Motor Company raised its profit outlook. The Dow Industrials rose 40 points, or 0.4%, to 10,284.
Good news for the auto sector ought to be good news for broadcasting stocks - - but it didn't work out that way. Instead, broadcast issues continued to fall after a rash of negative reports from Wall Street analysts. Granite, now trading for less than two bits, was down 19.2% as the day's worst performer. ACME fell 3.2%, Washington Post 3% and Young 2.6%.
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TV Stocks
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Here's how stocks fared on Friday
| Company |
Symbol |
Close |
Change |
Company |
Symbol |
Close |
Change |
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Acme
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ACME
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6.00
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-0.20
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McGraw-Hill
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MHP
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77.80
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+0.41
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Belo
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BLC
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22.66
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-0.15
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Media General
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MEG
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58.95
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-0.33
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Clear Channel
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CCU
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33.15
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-0.12
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Meredith
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MDP
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52.40
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+0.20
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Disney
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DIS
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23.42
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+0.02
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News Corp.
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NWS
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33.71 |
-0.17
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Emmis
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EMMS
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18.51
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-0.05
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Nexstar
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NXST
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 |
9.05
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+0.10
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Entravision
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EVC
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8.06
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-0.01
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NY Times
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NYT
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40.80
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-0.08
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Fisher
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FSCI
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47.78
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-1.22
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Paxson
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PAX
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1.81
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-0.02
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Fox
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FOX
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29.00
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+0.54
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Saga Commun.
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SGA
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17.86
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unch
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Gannett
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GCI
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86.23
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-0.36
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Scripps
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SSP
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50.16
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-0.26
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Gen. Electric
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GE
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34.22
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+0.69
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Sinclair
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SBGI
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7.94
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-0.13
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Granite
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GBTVK
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0.21
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-0.05
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Time Warner
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TWX
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16.89
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+0.18
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Gray
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GTN
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12.63
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-0.11
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Tribune
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TRB
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41.43
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+0.59
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Gray, C1. A
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GTNa
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11.75
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-0.07
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Univision
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UVN
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32.00
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-0.39
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Hearst-Argyle
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HTV
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25.10
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-0.50
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Viacom, Cl. A
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VIA
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34.73
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+0.12
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Jeff-Pilot
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JP
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49.37
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+0.02
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Viacom, Cl. B
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VIAb
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34.46
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+0.15
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Journal Comm.
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JRN
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17.96
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+0.07
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Wash. Post
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WPO
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891.90
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-27.15
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Liberty Corp
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LC
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39.96
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-0.54
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Young
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YBTVA
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11.64
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-0.31 |
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LIN TV
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TVL
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20.10
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-0.03
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- |
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Have a news story you'd like to share? tvnews@rbr.com
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Bounceback
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We want to
hear from you.
This is your column, so send your comments to tvnews@rbr.com
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Upped & Tapped
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Baxter flying news 'JET
Veteran news reporter Lou Baxter has been named News Director of Nexstar's WJET-TV (Ch. 24, ABC) and WFXP-TV (Ch. 66, Fox) Erie, PA. He succeeds Chris Huston, who is becoming ND of Nexstar's Wichita Falls, TX stations.
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August Digital Magazine
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Complimentary Report
No more Forward Pacing Reports.
We have the economic, political, and close up look at your 4th quarter of business and what must be done to hit budget by year's end.
GM of Cadillac, Mark LaNeve
tells it like it is on where he
spends ad dollars.

Read RBR in 2 simple steps:
1.Create a simple account with Zinio and download the free Zinio Reader.
2. You can then download the free August Issue of RBR

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TVBR Radar 2004
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Click on these issues for TV News you won't read any where else. TVBR--First, Accurate, and Independently Owned.
MCG Capital raises
35.4 million in new capital
Completed a follow-on stock offering raising 35.4 million dollars by selling just over two million shares of new stock. MCG says the proceeds of the offering will be used to "originate loans to and make investments in small- and medium-sized private companies and for working capital and general corporate purposes." That is, after all, what the company is all about. In the broadcasting arena, MCG's investments include Crystal Media Network in radio syndication, the New Vision Broadcasting TV group and dick clark productions in TV production. MCG Capital also owns Kagan Research.
TVBR observation: For a close up look at where are the multiples and where are they going - look in your mail box for the November Solutions Magazine investigative report. MCG proves there is money available but the key is how much of your flesh does any investment firm or banker want? And with recent Wall Street types kicking especially the crap out of radio will these money guys take the bet on the entrepreneur. Entrepreneurs in most cases are so misunderstood but have the brass set to bring media and TV problems back to when it worked.
09/17/04 TVBR #182
Tough August for Tribune
Proving again that this is a year of haves and have-nots in broadcasting, Tribune Company reported that its August TV revenues were down 4.2% to 98.2 million dollars. Tribune's group of mostly WB affiliates is not getting the heavy political spending enjoyed by competitors with news-intensive big-three network affiliates - - and, of course, it missed out on the Olympics spending that went to NBC stations. TVBR observation: Have and Have Not's again proves the theory that Content is King. Don't have it then you are a Have Not. 09/16/04 TVBR #181
Lehman analyst drops radio forecast
Yet another Wall Street analyst has cut back his forecast for radio revenue growth this year and next - - and they're big drops. Lehman Brothers analyst Bill Meyers now expects growth of only 2.7% this year, not the 3.7% he had previously forecast. And for 2005 Meyers has cut his growth estimate to 2% from his previous 4.5%.
TVBR observation: Wall Street encouraged it and the MBA operators went right over the cliff with them. Now it is time for pros like Dr. Randy to fix it. Trust those MBA CEO's are getting OJT at the best interest of their shareholders. 09/16/04 TVBR #18
The Consolidator CC Radio
to become a major Hispanic
radio player
Announced an expanded commitment to Spanish-language programming with an aggressive, multi-market initiative aimed at converting stations across a full range of market sizes to Hispanic formats. Under the plan, some 20 to 25 stations will be converted in the next 12 to 18 months alone. RBR observation: If you do the math on how network radio gets sold vs. spot radio, if you normally pitch a network and you've got deficiencies in certain markets, there's nothing you can do about it. Hopefully your network still gets bought or you have to negotiate a price or whatever. Using this scenario with CC O&Os, they can go and pitch their Premiere Spanish Network or whatever they want to call it, and any deficiencies they've got, they can in turn use their O&Os to make up the deficiencies and set any kind of pricing they want to - because they own the stations. 09/16/04 RBR #181
First reported here
in Tuesday's Bulletin
Consolidation within the Consolidator: CCU merging Premiere and CC Advantage operations into Katz
Clear Channel is putting Premiere Radio Networks and Clear Channel Advantage under Katz Media Group CEO Stu Olds. Premiere will keep its name, but CEO Kraig Kitchin will report to Olds. CC Advantage will merge with Katz Dimension, with the whole thing to be called Clear Channel Katz Advantage. It's not really a complete merger, but a lot is changing. Here's how it's going down: Premiere Radio Networks is not going away, but will have more interaction and direction from Katz Radio Group. RBR Observation: Katz has no history in programming. The original TranStar Radio Network (now part of Westwood One) was lost on Stu Olds' watch. CCU has still never successfully consolidated all the pieces of their empire - - Outdoor, Internet, network radio, concerts and spot. Perhaps this is another attempt at it. CCU is the only company that has the potential to compete on a national level with the Yahoos, the MTVs, etc, in order to put demand-side pressure on the inventory. Until they can do this, this industry is going to flounder. The question: are Stu Olds and Bonnie Press the people who can do this? 09/15/04 RBR #180
BofA analyst goes negative on TV
Belo, Hearst-Argyle and LIN all saw their stock prices fall yesterday after Banc of America Securities analyst Jonathan Jacoby cut them to "neutral" from "buy." Jacoby said this year's election dollars are already priced into the stocks and there's a risk that some groups not in battleground states could come up short on political revenue expectations. 09/15/04 TVBR #180
Look out Clear Channel and Viacom! NBC is in the outdoor business
In a surprise move to expand into a new industry, NBC Universal has announced a joint venture from France's JCDecaux to bid for the street furniture advertising contract with the City of New York. The joint venture is called NBCDecaux. It has filed its bid for the city's contract to design, install and maintain up to 3,500 bus shelters, 330 newsstands and other public amenities throughout New York City. "NBC is to in-home advertising what JCDecaux is to out-of-home advertising - - we both create first-class environments that enhance the messages our advertisers want to deliver," said Bob Wright, Chairman and CEO of NBC Universal.
TVBR observation: This should be fun to watch in the Big Apple. The outdoor fight between Viacom and Clear Channel now NBC.
09/15/04 TVBR #180
Radio One deal under attack
Robin M. Rothschild has challenged the license renewals of several Radio One properties in Ohio, and while that challenge is lending, is further challenging the group's qualifications as a suitable assignee of WABZ-FM Albemarle NC, which it has filed to acquire from Susquehanna and move into the Charlotte market.
09/15/04 TVBR #180
Olympics send Gannett
TV revenues soaring
Talk about getting a bump from the Summer Olympics! 13 of Gannett's 21 TV stations are NBC affiliates, so it saw TV revenues jump 36.9% in August, with local up 27.8% and national 54.5%. Including recently acquired Captivate (an elevator TV screen ad business), August revenues for the TV division were up 37.5% to 77 million dollars. Based on current pacings, Gannett said it expects Q3 TV revenues to be up in the mid to high teens.
TVBR observation: With those results wonder how NBC really made out on both sides of TV - their affiliates and O&O's plus the cable outlets. Viewers saw many events via cable that they only heard about before like badminton and lots of volleyball. But this bump is once every four years. But it demonstrates the need for content and presentation. 09/14/04 TVBR #179
RBC warns investors of
soft radio revenues
David Bank is warning investors that radio revenues are pacing behind his previous expectations for Q3 - - and that Q4 is worrisome as well. In a note which headlined that Q3 for radio came in "like a lamb" and appears to be going out the same way. RBR observation: Heads up people because the fourth Q is at risk. Now you can not point any finger at Naples, FL or Barron's or Forbes. Best read further on.
09/14/04 TVBR #179
Scandal nixes Belo bonuses
Belo Corporation Chairman and CEO Robert Decherd has sent employees a letter stating that he and other top Belo executives won't be getting any bonuses this year because of the scandal over inflated circulation figures at the Dallas Morning News - - and no increase in their base salaries next year. Check it out the personal letter. 09/13/04 TVBR #178
Study sees digital growth
for flat cable universe
Cable MSOs have their best days of basic subscriber growth behind them, but a new report from JupiterResearch says the MSOs are heading into a growth spurt - - thanks to digital television. While basic cable growth is projected to stay about where it is, forecasts that digital penetration will grow at a compound rate of 11% from the current 23 million households to 43 million in 2009. TVBR observation: Not mentioned by JupiterResearch is that the most-watched programming being put on those digital tiers is coming from terrestrial broadcasters via their new DTV channels. Despite their opposition to digital must-carry, the truth is that the MSOs need the broadcasters and their DTV channels to have any chance of achieving the double digit growth.
09/02/04 TVBR #172
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TV editor
Do you know the business of television? While other trade publications are cutting back, we're growing. Television Business Report (TVBR) is the hottest new electronic daily, backed by over 21 years of success at Radio Business Report. If you know who's who and what's what in TV & Cable, send resumes to CJCarnegie@rbr.com |
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