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TV News ®
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TVBR observation:
Filling Eisner's shoes
Can you imagine Mel Karmazin at a photo op with an actor dressed in a Mickey Mouse costume? Neither can we. Yet Mel's name is one of the first to come up on everyone's list of who's likely to be considered as the board of directors searches for a new CEO to run The Walt Disney Company. Of course, Disney President & COO Bob Iger is on that list to succeed Michael Eisner. But who else? Let's look at the possibilities. | More... |
Just how big was the malfunction splash?
Are the hearings on Capitol Hill, the histrionics, the letters and emails of protest and the 550K clams assessed to Viacom an example of an overwrought reaction to the infamous Jackson/Timberlake wardrobe malfunction during the Super Bowl half time show? A study released by the Kaiser Family Foundation (KFF) suggests that maybe everyone is making a little too much of the incident. In a survey of parents of children aged 2-17, KFF found that only 17% were very concerned about the impact of the event on their children. Well over twice as many in the pool - - 43% - - said that their children were not affected at all. In between were 14% who said their children were somewhat impacted, and 10% who said they were not too impacted. 14% pleaded not applicable (kids didn't see the incident/were too young), and 2% didn't know or refused to answer.
TVBR observation: I wrote a lengthy personal article about this ("Half-time scandal: One editor/father's opinion", 2/6/04 TVBR Daily Epaper #25), and I can say unequivocally that despite the fact that my then-six-year-old daughter saw the incident, and said it was wrong, it has had absolutely no long term detrimental effects. Put my family in the 43% category.
PTC's Bozell finds fine deficiencies
Parents Television Council prexy Brent Bozell went on record praising the FCC's decision to fine CBS/MTV/Viacom for the infamous Jackson/Timberlake Super Bowl incident. However, he echoed comments of FCC commissioners who felt that the fine didn't go far enough. "All licensees who aired the indecent Super Bowl content should be held accountable for their actions," said Bozell. "Every licensed station broadcasting over the public airwaves has a legal obligation to uphold community standards. They all violated the law and should be punished." He echoed Commissions Copps, Martin and Adelstein along other lines as well, noting that the halftime show was already offensive, even before the wardrobe malfunction, and that the fine amounted to a mere 7.3 seconds worth of commercial time. "It's laughably trite, and yet another reason why Congress needs to increase these fines at least ten-fold."
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Redstone vows "appropriate" consequences for CBS News scandal
Viacom CEO Sumner Redstone says he keeps his hands off the inner workings of CBS News, so he learned of questions about the authenticity of documents used in a "60 Minutes Wednesday" story attacking President George W. Bush's National Guard service (9/21/04 TVBR Daily Epaper #184) the same as the rest of us. "I read about this in the newspapers just as you did," he told a Forbes Global CEO Conference in Hong Kong. Now that CBS has retained former US Attorney General Dick Thornburgh and retired Associated Press President and CEO Lou Boccardi to investigate how the story was botched and got on the air (9/23/04 TVBR Daily Epaper #186), Redstone vowed that the probe will be "appropriate - - and the consequences will be appropriate." Redstone told the Forbes magazine gathering that he has been talking daily to top CBS officials and Viacom board members about the controversy. "What took place I did not like at all," he said.
Kerry cutting ads here, redirecting there
The Associated Press reports that the campaign of John Kerry is canceling plans for ad flights in four states - - Arizona, Arkansas, Louisiana and Missouri - - and at the same time will maintain aggressive schedules in Ohio, Colorado, Florida and Nevada. Shifting fortunes in the polls are responsible for the change in strategy. The campaign seems to feel that three of the four states are solidifying for George W. Bush, and that further major expenditures would be futile. The exception is Missouri, where plans apparently remain in flux. Bush is said to have been mounting moderate schedules in Arizona and Missouri, and may take advantage of the lack of competition to reallocate some of its advertising budget as well. Kerry is said to be in 14 of his originally targeted 20 states, with flights upcoming in North Carolina and Washington state. Meanwhile, Bush is putting money into states won by Al Gore in 2000, including Minnesota, Maine and Oregon.
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Ad agencies seen winners in packaged goods battle
Reuters reports advertisers are likely to be the winners as packaged goods titans begin a new battle for customers and ramp up marketing, industry analysts said Wednesday. Colgate-Palmolive and Unilever both warned of profit shortfalls this week and pledged to increase advertising amid a tough market for selling soap and toothpaste. Ad agencies and media companies stand to gain as early as Q4 of this year, but competition between them for those dollars will be fierce, analysts said. In the last two years, marketing battles between telecommunications providers and a fresh rivalry between automakers helped boost overall US advertising spending out of a multi-year slump.
Sanford C. Bernstein's Michael Nathanson gave credit to Procter & Gamble for spurring the new packaged goods battle. "Media agencies and ad agency employees should be sending thank-you notes to Procter & Gamble this week," he wrote in a research note on Wednesday. "Agencies will benefit more from an increase in the scope of the work than from a simple increase in money spent on television." P&G boosted ad spending at a compound annual growth rate of 11% compared with an average of 3% for its rivals, he said. Companies like Colgate and Unilever, which in the past slashed marketing budgets when they needed to firm up earnings results, are now in a race to catch up, Nathanson noted. Industry rivals such as Kimberly-Clark, Clorox and L'Oreal will likely be forced into the fray. Nathanson said the increased ad spending from packaged goods companies would benefit television broadcasters and magazine publishers most, followed by ad agencies. He cited Britain's WPP advertising holding company as well placed in its relationship with such companies.
Alltel initiating review?
Telecom giant Alltel has reportedly begun contacting agencies about its 100 million account. The account has been at DDB Chicago since 2003.
Arby's taps Merkley & Partners
Arby's has chosen Merkley & Partners NY to handle its 15 million account, ending a 17-year relationship with Doner Advertising Southfield, MI. The choice followed a review that included Kirshenbaum Bond & Partners NY; Mullen, Wenham, MA; and Venables, Bell & Partners, San Francisco. Wanamaker & Associates Atlanta handled the review.
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September Solutions
Digital Magazine
Complimentary Report
One on One
PHD's Patrick McNew
The man who controls
the Chrysler Group auto bucks
Quarterly Deals:
4.1 Billion spent on broadcast properties since the thaw
RBR/TVBR Observation:
Where is action? We got it.
Less is More
CCU's already meaning less with syndicators and nets.
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Read RBR in 2 simple steps:
1.Create a simple account with Zinio
to download the free Zinio Reader.
2. You can then download the free September Issue of RBR.
Thats it!

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Washington Beat
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FCC directed to codify public interest
Frank Lautenberg's (D-NJ) amendment to the "Save Lives Bill" will ask the FCC to put together "minimum quantitative guidelines for locally originated programming, local electoral and public affairs programming, and independently produced programming for television broadcast licensees." It was tacked on to the bill by a 13-10 roll call vote in the Senate Commerce Committee. The main thrust of the bill was to provide spectrum to public safety organizations, primarily by speeding up the DTV transition. The FCC is also directed to look at a broadcasters history of compliance with these guidelines when considering a license renewal. Public Interest Public Airwaves (PIPA) applauded the legislation, and has promised to try and shepherd it onto the books. PIPA is an organization of organizations working to strengthen the public interest obligations of broadcasters.
TVBR observation: PIPA will have its work cut out for it. Conrad Burns (R-MT) has already invoked the Constitution as a possible impediment to this amendment. And if John McCain (R-AZ) is correct, the entire "Save Lives Bill" may be in trouble as currently amended. Even if the bill as a whole goes anywhere, the Lautenberg amendment would have to survive a trip to the Senate floor. It would have to survive an encounter with Republicans in the House of Representatives at one point or another, who take a much dimmer view of such matters than their colleagues in the Senate. And then the FCC would have to go through the process of writing something up which is sure to be challenged in court, where the FCC's won-lost record is reminiscent of the 1962 Mets. In short, whether your view of public interest requirements leads you to the champagne bottle to celebrate or to drown your sorrows, you'd just as well leave the cork intact for now. This is far from a done deal one way or the other.
Rejected FM auction applicants get a second chance
A number of would-be participants in the upcoming Auction No. 37, which will put some 288 FM CPs in play, were rejected because they selected the "Noncommercial/Educational" box on their application. They are now being given an opportunity to try again. The group will have a short window to deselect the box. That act is all that is needed for three of the group to get in on the action - - Community Radio Inc., Family Stations Inc. and World-Wide Missions Inc. 22 others have additional corrections to make, mostly invalid mail addresses and/or invalid attachments. This group includes American Family Association, American Handicapped Defense Union Inc., Associated Students, Capital Public Radio Inc., Cathedral of the Cross, Central Illinois Radio Fellowship Inc., Christian Ministries of the Valley, Community Housing Coalition Inc., Educational Media Foundation, Faith Broadcasting Inc., Great Plains Christian Radio Inc., Houston Christian Broadcasters Inc., Illinois State University, Jazz Upfront Communications Inc., Marfa Radio Inc., Minn-Iowa Christian Broadcasting Inc., Native American Christian Voice Inc., Relevant Media Inc., Revival Christian Ministries Inc., The Sister Sherry Lynn Foundation and Yukon Wireless Inc. Applicants have only until 6:00 PM Eastern today, 9/24/04, to get corrected applications and upfront payments to the FCC.
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Programming
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O'Reilly scores a major "get"
George W. Bush has sat for a one-on-one session with Fox News Channel icon Bill O'Reilly, which will air in three segments on the host's "The O'Reilly Factor" the first three evenings of next week. If all goes as promised in a teaser on O'Reilly's own website, a sneak preview of the interview has already been aired by the net. According to Reuters, O'Reilly has been actively seeking interviews with both presidential candidates. Reportedly, the Kerry camp is interested but has not yet accepted the invitation. John Kerry has appeared on "The David Letterman Show" and "Live with Regis and Kelly." Also, both candidates have taped sessions with Dr. Phil McGraw.
Martha preparing TV return
After Martha Stewart's indictment in a stock trading scandal, ratings plunged for her syndicated TV show and she eventually quit filming new episodes to focus on her trial. But now that Stewart has been convicted and is heading off to serve five months in prison, there's a feeling that the public is more sympathetic to her - - and Martha Stewart Living Omnimedia is already planning her TV comeback. The company has signed a deal with reality TV guru Mark Bennett to develop a new syndicated Martha Stewart Living show AND a potential primetime network TV series which would feature Martha. There's no word yet on which network may air the show.
LPFM special headed for NBC O&Os
Sunday, 9/26/04, a documentary entitled "LPFM: The People's Choice" will take to the airwaves. It was put together by the United Church of Christ Office of Communications, whose own Gloria Tristani is one of the featured interviewees (she is also an ex-FCC Commissioner). You'll have to be within tuning distance of an NBC O&O TV station to see it. Check local listings for airtime in your area. Along with Tristani, the documentary features ex-FCC Chair Bill Kennard; Wade Henderson of the Leadership Conference on Civil Rights; advocates Michael Bracy, Cheryl Leanza, Pete Tridish and Andrea Cano; Sen. John McCain (R-AZ); Rep. Ed Markey (D-MA); Cmsr. Michael Copps; and Robert Edgar and Leslie Thune of the National Council of Churches.
"America's Next Top Model"
sees triple digit growth
The third cycle premiere of UPN's "America's Next Top Model" and a special preview of "Veronica Mars" delivered significant growth for UPN over its Wednesday premiere night last year of +55% among the network's target demo of adults 18-34 (1.7/5), +180% among women 18-34 (2.8/8) and +82% among women 18-49 (2.0/5), according to preliminary Nielsen affiliate based ratings for 9/ 22. The combo gave UPN its best premiere Wednesday in three years with women 18-34 and women 18-49, since 9/26/01. At 8:00PM, America's Next Top Model ranked third among women 18-34 (3.5/11), beating The WB's "Smallville," NBC's "Hawaii," and Fox's comedies. Top Model scored triple-digit improvement over the time period premiere from a year ago in key demos, including +130% among adults 18-34 (2.3/7), +300% among women 18-34 (3.6/11) and +125% among women 18-49 (2.7/7). The special preview of Veronica Mars delivered double-digit growth over the last season's time period premiere in key women demos, including +73% among women 18-34 (1.9/5) and +27% among women 18-49 (1.4/3).
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TV Ratings
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Trump tops with TiVo users
We see once again just how much the programming tastes of TiVo digital video recorder users differ from the overall population. While a CBS rerun of "CSI" took top honors in the Nielsen ratings (but only #14 for TiVo), TiVo users went for Donald Trump and "The Apprentice 2," which was only #7 with Nielsen. NBC's "Joey," which slipped to #8 in its second week with Nielsen, was a stronger #3 with TiVo users. | The List |
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Stock Talk
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Broadcasters buck a down market
It wasn't anything to get excited about, given how poorly broadcast stocks have performed recently, but broadcast stocks did outperform the broader market on Thursday, mostly moving up a bit as the market fell in the face of rising oil prices. The Dow Industrials dropped 70 points, or 0.7%, to 10,039.
Most TV stocks were slightly higher. Emmis led the modest advance, rising 2.4%. Scripps was up 2.3%.
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TV Stocks
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Here's how stocks fared on Thursday
| Company |
Symbol |
Close |
Change |
Company |
Symbol |
Close |
Change |
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Acme
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ACME
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5.92
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-0.15
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McGraw-Hill
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MHP
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78.46
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+0.27
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Belo
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BLC
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21.87
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unch
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Media General
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MEG
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54.09
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-0.51
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Clear Channel
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CCU
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32.52
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+0.14
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Meredith
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MDP
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51.45
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-0.41
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Disney
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DIS
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23.26
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-0.04
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News Corp.
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NWS
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32.81 |
-0.02
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Emmis
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EMMS
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18.28
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+0.43
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Nexstar
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NXST
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8.57
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-0.64
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Entravision
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EVC
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7.60
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unch
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NY Times
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NYT
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39.19
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-0.33
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Fisher
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FSCI
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47.96
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+0.33
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Paxson
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PAX
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1.64
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+0.03
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Fox
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FOX
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28.01
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-0.18
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Saga Commun.
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SGA
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17.57
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+0.27
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Gannett
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GCI
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84.43
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-0.19
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Scripps
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SSP
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49.06
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+1.08
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Gen. Electric
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GE
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33.42
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-0.31
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Sinclair
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SBGI
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7.60
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+0.03
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Granite
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GBTVK
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0.20
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-0.02
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Time Warner
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TWX
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16.53
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+0.08
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Gray
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GTN
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12.40
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+0.25
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Tribune
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TRB
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40.99
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+0.02
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Gray, C1. A
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GTNa
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11.45
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+0.06
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Univision
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UVN
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32.30
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+0.24
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Hearst-Argyle
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HTV
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24.43
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-0.10
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Viacom, Cl. A
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VIA
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33.82
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+0.27
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Jeff-Pilot
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JP
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49.03
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+0.09
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Viacom, Cl. B
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VIAb
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33.54
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+0.44
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Journal Comm.
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JRN
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17.68
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-0.02
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Wash. Post
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WPO
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908.50
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-0.51
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Liberty Corp
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LC
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39.90
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unch
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Young
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YBTVA
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11.12
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-0.20 |
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LIN TV
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TVL
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19.78
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+0.04
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- |
- |
- |
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Have a news story you'd like to share? tvnews@rbr.com
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Bounceback
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We want to
hear from you.
This is your column, so send your comments to tvnews@rbr.com
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Competing Media
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Boyle cuts radio outlook
You had to see this coming with his warning about industry bellwether Emmis (9/22/04 TVBR Daily Epaper #185). Wachovia Securities analyst Jim Boyle has now cut his Q3 and Q4 estimates for the entire radio sector. "The August monthly pacings came in flattish. Forward orders for September-October have fallen off more than we had expected," Boyle said in a note to clients. As a result, he's cut his Q3 estimate of radio revenue growth to 0% from his previous 2% and Q4 to 5% from his previous 8%. That drops his growth estimate for all of 2004 to 3% from his previous 4.2%.
TVBR observation: Boyle is not a total pessimist. He thinks the industry is on the right track with efforts to reduce clutter, such as Clear Channel's "Less is More" campaign. But he says the rate cutting epidemic that began last spring is still continuing in some places. He's optimistic that the efforts to bolster rates by reducing inventory - - something he says is "rational and long overdue" - - should begin to bear fruit by Q2 of 2005. In the meantime, he says the niche formats and niche groups are the place for growth in radio - - both Urban and Hispanic - - and Radio One is his top recommendation.
KVI-AM Seattle brands as Fox News station
KVI-AM Seattle and Fox News have partnered to provide the first Fox News branded radio station in the country. As you'll read, it's not an affiliation, but an INTEGRATION. Yesterday, KVI Talk Radio began featuring Fox News' top personalities and Fox News Radio news updates, in addition to its own line-up of local stars. The station's new moniker is "KVI Talk Radio 570...Fox News and talk radio." | More... |
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TVBR Radar 2004
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Click on these issues for TV News you won't read any where else. TVBR--First, Accurate, and Independently Owned.
Commissioners unanimous
but not eye-to-eye
The Commissioners voted 5-0 to nail Viacom for the Super Bow incident, but in so doing did not see things as one. Four of them, all but Kathleen Abernathy, appended personal comments to the NAL. A big area of disagreement was the decision to fine the 20 Viacom O&Os while letting some 200 additional affiliates off the hook. TVBR observation: NO guts Commissioners. What you call a whopper is something most buy in a drive thru fast food joint. A real fine would have been the 27 thousand to each CBS affiliate then you would have gotten peoples attention. Would have hurt the business but if you were looking for attention you didn't get ours just news outlets that wanted to take a shot at CBS. You should have fined the producers of the show like MTV and the NFL. 09/23/04 TVBR #186
McCain fails to get
hard DTV deadline
Attempt to get a hard deadline of 1/1/09 for the return of all analog television spectrum to the government for reallocation to public safety organizations was headed off in committee. However, if the amended measure does move forward, some of that spectrum could go to public safety groups even earlier, and money will be allocated to make sure poorer Americans make the digital transition with everyone else. 09/23/04 TVBR #186
Will Emmis miss its radio guidance?
That's what Wachovia Securities analyst Jim Boyle is warning of. Emmis, always the canary in the coal mine. is due to report results next Tuesday (9/28) for its fiscal Q2 - - June-August. Thinking is Emmis may hit its 10.5% revenue growth guidance for TV, but miss its 3% target for its larger radio group and issue conservative guidance for fiscal Q3. TVBR observation: Have we hit bottom? Answer is maybe not. Hang on this could be an unpleasant ride! 09/22/04 TVBR #185
Disney board to pick Eisner's successor by June 2005
The Board said now use that expensive luggage and get it packed. The directors said they would engage an executive search firm to aid them in making the choice, saying they would consider outsiders and one insider - - President and COO Bob Iger. To achieve its objective, the Board will: 1. Engage an executive search firm 2. Consider both internal and external candidates 3. Complete the process and announce a successor as soon as possible 4. Michael Eisner and the Board will work to assure a smooth and effective transition but are elected for a one year term. TVBR observation: The line bet goes to Iger.
09/22/04 TVBR #185
Which do we protect: 17M or 70M?
The battle lines are continually being drawn and redrawn on the bumpy road leading to the digital television conversion. The plan offered by Sen John McCain (R-AZ) to provide 1B dollars to some 17M unconnected TV households so that they can still receive a television picture when analog transmission goes bye-bye is already being challenged.
TVBR observation: With the clock ticking toward Election Day lawmakers are eager to get back home to campaign, so the smart money is against anything of significance happening real soon like until 2009? Reminds one of AM Stero.
09/22/04 TVBR #185
Sen. John 'Wayne' McCain looking for 1B in anti-blackout funds
Is preparing to ask for a significant taxpayer contribution to the televiewing of the unconnected when the digital television transition is finalized and analog broadcasts go away. McCain's plan would in effect be at least somewhat of an endorsement of the so-called "Ferree Plan," which would bring the end of analog broadcast about on 1/1/09, but would get there by counting analog receivers getting down-converted digital signals in the 85% digital-ready theshold which is the statutory target for the analog turn-off. 09/21/04 TVBR #184
Telecom 1996 up for review
Says Frank Blethen, the Seattle Times publisher took to the OpEd pages of the Washington Post 9/19/04 warning of the evils of excessive ownership concentration and media cross-ownership. Senate Commerce Committee is supposed to revisit the 1996 Telecommunications Act next year, an agenda item which could easily light off even more fireworks in the already incendiary history of the ownership debate. The Commerce Committee has already approved numerous reversals of the FCC 6/2/03 ownership rulemaking. Some of them have reappeared in other guises, such as the reversion to a 35% national potential audience reach cap for broadcast television group owners, down from the FCC's 45%. TVBR observation: This is great news if regulatory uncertainty is your cup of tea. People wishing to sit in on the Commerce Committee's proceedings should probably head over to the Russell Building on Capitol Hill right now and get in line. 09/21/04 TVBR #184
Campaign financing regs remanded
The US District Court in the District of Columbia has sent a slate of campaign rules written by the Federal Election Commission (FEC) back to be rewritten, saying that they opened up "an immense loophole" which Congress had no intention of putting on the books. 09/21/04 TVBR #184
HBO dominates the Emmys
Bada-Bing! Teaming up "The Sopranos," "Angeles in America" and other original fare, HBO, which used to be a cable network dependent on showing movies that had already run in theaters, ran rough-shod over the broadcast networks. In all, HBO took 32 Emmys. Compare that to Fox, which took second place with 10. Here's the list of winners of the major Emmys. TVBR observation: You answer the question - - What does this say for network TV programming and what the consumer wants and is willing to pay for? TA DUM. Content is King, people. Radio in many ways has lost that edge, Cochise, and soon that trend will come to TV as well - - so watch out for more product placement in place of creativity. 09/21/04 TVBR #184
TVBR Close-Up
Broadcast stocks: How low is low?
If you own radio or TV stocks, you know that they've fallen this year - - a lot. Most pure-play radio companies have lost at least a quarter of their value, many more than a third. TV stocks haven't done quite that badly, but are down double digits.
TVBR observation: The question now - have we hit bottom? TVBR's analysis chart inside tells the sad tale.
09/20/04 TVBR #183
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TV editor
Do you know the business of television? While other trade publications are cutting back, we're growing. Television Business Report (TVBR) is the hottest new electronic daily, backed by over 21 years of success at Radio Business Report. If you know who's who and what's what in TV & Cable, send resumes to CJCarnegie@rbr.com |
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