TVBR's Daily Morning Epaper

Volume 21, Issue 232, Jim Carnegie, Editor & Publisher

Tuesday Morning November 30th, 2004

TV News®

Nielsen customers pushing for
Houston PPM participation
TV and cable have been nearly unanimous in willing participation in Arbitron's upcoming test of its Portable People Meters (PPM) in Houston - - more so than radio, where three major groups are holdouts (Infinity, Cox and Radio One). Nielsen Media Research is now getting pressure from broadcasters and ad buyers to participate in the Houston test as a full partner, just as it did in Philadelphia. Television Bureau of Advertising (TVB) President Chris Rohrs tells us that the Nielsen Customer Alliance, which he co-chairs, unanimously passed a resolution calling on Nielsen to participate in the Houston PPM test, but that the group has not received a response from the TV ratings company. "Arbitron is going to go forward, but it would be better if Nielsen were a part of it," Rohrs said. "We don't see any reason to participate right now," Nielsen spokesman Jack Loftus told RBR/TVBR. He said Nielsen is still in a test phase as far as the PPM technology is concerned and still has questions that need to be resolved before it commits to another joint test with Arbitron. That doesn't mean that Nielsen won't have any role in the Houston test. "We're involved. We continue to be involved," Nielsen CEO Susan Whiting told us recently. But she isn't ready to say when her company might be ready to make a decision about PPM. Loftus noted that some of the data that Nielsen will be using to evaluate PPM will come from the Houston test.

TVBR observation: If you want to know who is really pushing PPM, look to the big advertisers and agencies. They want passive audience measurement as fast as possible. We've heard from them time and again that they want radio to move out of the diary dark ages - - and they're not much more pleased with Nielsen's set-top People Meters, which are a step forward from diaries, but still require people to take action to record their TV viewing.

Univision and Nielsen call off
the legal beagles
First Univision sued to block Nielsen from implementing Local People Meters in Los Angeles (6/11/04 TVBR #114), but an LA County Superior Court judge refused to issue a temporary injunction and LPMs began use as scheduled. But the lawsuit went on and Nielsen countersued, claiming that Univision's lawsuit was an abuse of the courts under California's Strategic Litigation Against Public Participation (SLAPP) law. Now both sides have agreed to withdraw their charges against the other. But while the litigation has been withdrawn, a Univision spokeswoman tells TVBR that the Spanish TV giant is still in talks with Nielsen about LPM ratings. A Nielsen spokesman tells TVBR that Univision has asked the company to draw up a contract for it to subscribe to LPM data, but nothing has been signed yet. LPMs are currently in use in five markets. Only the Boston system is fully accredited by the Media Ratings Council, but Nielsen notes that the RMC has given conditional approval to LPMs in New York, LA and Chicago. The accreditation process has just begun in the latest market, San Francisco. Nielsen plans to deploy LPMs in 2005 in Philadelphia, Washington, DC, Dallas and Detroit. The top ten market roll-out will be completed in 2006 with Atlanta.

Gutierrez gets top spot at Commerce
President George W. Bush has named his replacement for outgoing Secretary of Commerce Don Evans. As TVBR predicted, he went with a candidate who is a member of a minority segment of the population. But, and we admit, it was a longshot, the candidate is neither African-American, nor is the candidate - - to be more specific - - FCC Chairman Michael Powell (11/11/04 TVBR #221). It's Cuba-born Carlos Gutierrez. We thought Powell might be a possibility when it Evans made his intention to exit public. But it was not to be. Of course, this does not preclude a move by Powell to some other position within the Bush administration. It does lend credence to Powell's stated intention to stick around at the FCC to tie up some unfinished business. Gutierrez, if nothing else, should understand the power of broadcasting as a marketing instrument. He has served as Chairman/CEO of cereal giant Kellogg Co. for that past four years, capping a nearly 30-year run with the company.

Coroner: Ebersol's son probably dead
Officials have not found any trace of 14-year-old Teddy Ebersol, who was on board a private jet with his father, NBC Sports Chairman Dick Ebersol, and older brother Charles when it crashed on takeoff Sunday from the Montrose, CO regional airport (11/29/04 TVBR #231). "We believe at this time that the boy has probably perished within the crash," Montrose County Chief Deputy Coroner Matt Elits told a news conference on Monday. Eyewitnesses told reporters they were astounded to see Dick and Charles Ebersol walk away from the flaming wreckage. Both are hospitalized in Grand Junction, CO. A crew member who was more critically injured was taken to a Denver hospital. Two other crew members were killed in the crash. The charter jet was to have taken the three Ebersols to South Bend, IN, where 22-year-old Charles is a student at the University of Notre Dame. Ebersol's wife, actress Susan St. James, did not go along with here husband and sons on the flight. NBC said she was with Dick and Charles at their hospital by Sunday evening.

Bear Stearns bullish on Stern,
bearish on radio
What happens when Howard Stern departs earth-bound radio for the satellite high life? Bear Sterns analyst Victor Miller has been crunching some numbers - - and they're not good for the affiliates who are losing the "King of all Media." | More... |

TVBR observation: Back on planet earth, those terrestrial stations that currently carry Stern take in about $110 million in ad revenues from his show, with $90 million of that at Infinity's stations. Read on - Ouch! That hurt.

Blackhawk helicopter hits KXXV-TV guy wire, 7 dead
An Army helicopter crashed and burned yesterday after hitting a guy wire that stabilizes a 1,800-foot TV tower for Waco-Temple-Killeen station KXXV-TV which owns the tower. The tower itself was not hit. All seven soldiers aboard were killed. Warning lights on the tower were not working. The lights were reported to the FAA to have been out of service as a result of thunderstorms last week. The UH-60 Black Hawk, bound for the Red River Army Depot in Texarkana went down in a field about 30 miles northeast of Fort Hood. The fog was so thick when emergency crews arrived that they could not see more than halfway up the tower, authorities said.

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More from Ford's Rich Stoddart on "American Dreams" Mustang film
Ford sent consumers a heartfelt family message this holiday season with a special episode of NBC's hit drama "American Dreams." The show's 11/21 episode, which aired without commercial interruption by Ford, featured the homecoming of JJ Pryor -- a lead character in the show who has been away at war -- and concludes with a nearly five-minute short film titled, "Homecoming." The short film, from Ford's AOR J. Walter Thompson Detroit, captures the anticipation of a young serviceman's return home from war -- and the parallel experiences of his father who had undergone a similar series of events in Vietnam. It mirrors the storyline in "American Dreams" but brings the events into the modern day to communicate the continued importance of celebrating today's homecoming experiences for our servicemen and servicewomen. More from our interview with Rich Stoddart, Ford Division marketing communications manager, last week (11/24 RBR #230):

What were Ford dealers' reactions after seeing this clip before it aired?
How might they capitalize on this on a local level? | More... |

TNS/CMR: U.S. ad spend totals 102.4 billion
so far in 2004
Total ad expenditure for the first nine months of 2004 increased 10.3% to 102.4 billion compared to the same time period in 2003, according to data released by TNS Media Intelligence/CMR. Almost all of the media measured by TNS Media Intelligence/CMR experienced growth throughout the first nine months of the year, with Local Newspapers leading in total dollar spending at 17.7 billion, up 6.6% over the same time period in 2003.
| More... |

Ad firms turn to in-home research
The Associated Press/ABC News reports Eight O'Clock Coffee wanted its ads to hit people right where they live in their own homes, just waking up in the morning, craving that first cup of coffee. So the company started studying how people actually use its products, taping them in their homes and in the process using an increasingly popular form of research: commercial ethnography. | More... |

Media Markets & MoneyTM

Close encounter in Montana
David Honig of Minority Media and Telecommunications Council has informed TVBR that Darnell Washington has accepted the keys to KTGF-TV in Great Falls MT, thus becoming the first minority TV owner in Big Sky Country. MMTC handled the 3M dollar acquisition for Washington (9/3/04 TVBR #173). Washington's licensee name is Destiny Communications, and the seller is Max Media of Montana. Max had to sell the NBC affiliate when it acquired ABC KFBB-TV for 12.5M in the same town. The small market does not have the necessary number of signals to support a TV duopoly.

TVBR observation: Even if the proposed FCC TV duopoly rules are ever adopted, the prohibition on combining any of the top four rated stations in town in one portfolio would no doubt put the kibosh on an ABC/NBC pairing in Great Falls.

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Washington Beat

PTC: Newspapers reject what FCC approved
In a split decision, the FCC recently ruled that episodes of Fox's "Keen Eddie" and WB's "Off Center" were not actionably indecent (11/24/04 TVBR #230). Following that, Parents Television Council says it tried to include content from those episodes in a newspaper display advertisement. Five major newspapers declined to run the ad. The papers named by PTC include "USA Today," "Los Angeles Times," "Washington Post," "New York Times," and "Wall Street Journal." PTC named names, taking Michael Powell, Jonathan Adelstein and Kathleen Abernathy to task for failing to find the material indecent. "The policies of these newspapers are not just reasonable, they are commendable," said PTC's Brent Bozell. "Isn't it the ultimate irony that these newspapers, which are read overwhelmingly by adults, enforce standards to protect adults from sexually graphic content, yet Chairman Powell gives the green light to let children view the same content?" Bozell accused the FCC of failing to do its job, and said transcripts of the shows and copies of PTC's rejected ad were on their way to members of Congress.

TVBR observation: We have no idea why certain broadcasters feel the need to make the defense of the First Amendment such a difficult proposition. How bankrupt are network creative departments that noxious filth such as this makes it to the air? However, the First Amendment is one of the key cornerstones of our democracy - - we at TVBR use it every day, as do most of our readers - - and we must tread lightly when speech issues come into question. Yes, these five highly respected newspapers rejected PTC's ad, essentially rejecting content we wish programmers at Fox and WB had had the good judgment to reject before it ever saw the light of day. However, the newspapers were not compelled to reject PTC's ad. Nobody has the right to be Chief of the Taste Police, and that is the way it has to be.

FCC diversity group headed for Florida
A special meeting of FCC Chairman Michael Powell's Advisory Committee on Diversity for Communications in the Digital Age is being held at Florida Memorial College in Miami 12/10/04. The session kicks off a 1:00 PM eastern. The committee, which is charged with exploring ways to encourage greater minority participation in all communications industries, will tackle three topics at the session. It will start with a best practices session called "Workplace Diversity: A Global Necessity and an Ongoing Commitment." Then the Transactional Transparency and Outreach Subcommittee will look at merger review and the Financial Issues Subcommittee will look at community reinvestment and foreign ownership. A morning session will also be held. It will focus on encouraging the use within the communications industry of small minority-owned businesses as suppliers of new technology.

Programming

Could CBS lure away Russert or Lauer?
Two of the top names on the "wish list" at CBS to succeed Dan Rather in the anchor chair aren't at CBS at all - - they're at NBC. According to Newsweek, executives of the Eye net would love to lure away "Meet the Press" host Tim Russert or "Today" host Matt Lauer. Both, however, are in long-term contracts with NBC, so such a move is not likely to happen. So the focus is back on the most likely in-house candidates, John Roberts and Scott Pelley.

Oprah and Cruise team up for Nobel
You don't often see Oprah Winfrey or Tom Cruise making guest appearances on TV - - but the Nobel Peace Prize Concert is not your everyday TV show. The two stars have been booked to host the concert December 11th in Oslo, Norway to honor the winner of the prestigious international prize. It's strictly a black tie affair, with only a few thousand invited guests. But while the concert is seen around the globe, it isn't a big audience draw in the US. This year it's airing on E! - - and not until December 23rd. Performers will include Andrea Bocelli, Patti LaBelle, Cyndi Lauper and Tony Bennett.

Court TV greenlights "Parco"
Court TV has greenlighted the reality docudrama series, which centers on a family of PIs in New York and their cases. The Parco family includes patriarch Vinny, who heads the service; Carol, his no-nonsense wife; Danielle, their headstrong daughter; and Chris and Vinny Jr., their rambunctious twin sons. The half-hour series, which is set to premiere in Q1, is the "next evolution of reality-based programming because it combines the excitement of a real-life private investigator with the mystery and intrigue of the real cases that he solves," said Marc Juris, who joined Court TV in August as GM after serving as president of music network Fuse (8/20/04 TVBR #163).

TVBR Ratings

Jeopardy slips back to third
Ken Jennings continued his record-breaking winning streak, but "Jeopardy" still slipped back to third place behind KingWorld stable mates "Wheel" and "Oprah." Previous rumors about when the episode of Jeopardy would air in which Jennings is defeated proved to be false.

Here are the top 10 syndicated shows for the week of 11/8-14:
1. "Wheel of Fortune," KingWorld, 9.6 rating.
2. "Oprah Winfrey Show," KingWorld, 8.6.
3. "Jeopardy," KingWorld, 8.4.
4. "Everybody Loves Raymond," KingWorld, 6.9.
5. "Seinfeld," Sony Pictures, 6.0.
6. "CSI," KingWorld, 5.9.
(tie) "Friends," Warner Bros., 5.9.
8. "Seinfeld" Weekend, Sony Pictures, 5.7.
(tie) "ESPN NFL Regular Season," ESPN, 5.7.
10. "Dr. Phil Show," KingWorld, 5.6.
Source: Nielsen Media Research

TVBR Stats

Broadcast vs. cable: Week 9
In the ninth week of the 2004-05 broadcast season, ended Sunday, November 21, broadcast television scored 96 of the top 100 primetime programs and 49 of the top 50, according to a TVB analysis of Nielsen Media Research figures. "CSI" on CBS took first place, with a 19.22 HH rating; ABC's "Desperate Housewives" finished second with a 14.71 HH rating, while "CSI: Miami" claimed third place with a 14.65 HH rating. Ad-supported cable's highest ranking program was ESPN's coverage of the Packers-Texans game, which delivered a 6.77 HH rating and came in at No. 35. Turning to the primetime aggregate ratings, broadcast delivered 35.98 HH rating points in primetime, while ad-supported cable delivered an aggregate 32.47 HH rating; when this rating is adjusted to eliminate ADS homes, ad-supported cable's delivery drops to 25.10. In the A25-54 and A18-49 demos, the differences were even wider. | More... |

Stock Talk

Wal-Mart sinks stocks
Giant retailer Wal-Mart lowered its sales projections and sent stock prices skidding. The Dow Industrials fell 46 points, or 0.4%, to end at 10,476.

Bad news for retailing is bad news for broadcasting, so TV stocks sank. Saga dropped 1.9%, Viacom and Journal Communications each fell 1.4% and Entravision was down 1.2%.

Stocks

**Here's how stocks fared on Monday**
Company	Symbol	Close		Change	Company	Symbol	Close		Change
Acme	ACME		5.96	-0.04	McGraw-Hill	MHP		88.59	+0.07
Belo	BLC		25.52	+0.13	Media General	MEG		62.51	+0.26
Clear Channel	CCU		34.48	-0.28	Meredith	MDP		52.72	-0.40
Disney	DIS		27.06	-0.06	News Corp.	NWS		18.11	+0.04
Emmis	EMMS		18.72	-0.09	Nexstar	NXST		8.42	+0.03
Entravision	EVC		8.15	-0.10	NY Times	NYT		40.89	+0.04
Fisher	FSCI		47.01	-0.37	Paxson	PAX		1.26	+0.03
Fox	FOX		29.46	-0.23	Saga Commun.	SGA		17.41	-0.33
Gannett	GCI		82.77	+0.14	Scripps	SSP		47.30	+0.47
Gen. Electric	GE		35.30	-0.14	Sinclair	SBGI		7.16	-0.06
Granite	GBTVK		0.39	unch	Time Warner	TWX		17.82	-0.16
Gray	GTN		15.05	+0.30	Tribune	TRB		43.04	-0.04
Gray, C1. A	GTNa		13.79	-0.01	Univision	UVN		30.52	-0.05
Hearst-Argyle	HTV		26.00	+0.05	Viacom, Cl. A	VIA		35.75	-0.50
Jeff-Pilot	JP		50.17	-0.04	Viacom, Cl. B	VIAb		34.80	-0.49
Journal Comm.	JRN		17.50	-0.25	Wash. Post	WPO		944.50	-6.25
Liberty Corp	LC		44.50	+0.10	Young	YBTVA		10.00	-0.19
LIN TV	TVL		18.09	-0.23	-	-	-	-	-

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Bounceback

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Upped & Tapped

SNTA taps
Jordan Harris
Jordan Harris was named Director, Sales & Marketing for the Syndicated Network Television Association (SNTA). Harris had been SVP/Group Director at MediaCom since 7/03. In his position with MediaCom, Harris was responsible for media planning for a vast array of brands for ConAgra Foods including Butterball, Hebrew National, Reddi-wip, Egg Beaters, Banquet, Orville Redenbacher's and Slim Jim.

RBR - Radio News

RBR exclusive
BTRN says
give me Liberty
Just a little over a month after IDT Corp. indicated that it wanted to sell most of Liberty Broadcasting Network (10/22/04 RBR #207), the transaction is done and the buyer is Business TalkRadio Network (BTRN). IDT will also become a minority shareholder in BTRN, which will launch a new 24/7 network, the Lifestyle TalkRadio Network, featuring the programming being acquired. The list of talent includes such hosts as Bruce Williams, Heloise and Mort Crim. Not included are the more political hosts currently at Liberty, such as Linda Chaves and William Kristol. BTRN, along with the new network, will continue to be run by President & CEO Michael Metter and Exec. VP Jeff Weber. Although the programming being acquired from Liberty won't constitute a full 24/7 schedule, "we'll be supplementing that with some new shows," Weber told RBR. He said the company is already talking with additional talent for the Lifestyle TalkRadio Network. "This agreement is a win for both companies. IDT gains an interest in the Business TalkRadio Network as well as their new Lifestyle TalkRadio Network subsidiary and BTRN gains quality programming, featuring some of the top names in radio," said Jerrold Rapaport, CEO of Liberty Broadcasting. All affiliate contracts are included in the transaction and BTRN says affiliates of the Liberty shows will continue to receive the programs as in the past. Operations and studios will be moved to BTRN's broadcast facility and corporate offices in Greenwich, CT.

RBR observation: Makes sense in today's already over crowded pack - stack - racked programming. Now two small suppliers get a little bigger and consolidation this time for the better. Shall we see more of this in 2005? Get the January debut issue of Radio & Television Business Report - The Real Business Magazine - as all Major Advertising Bureau CEO's go head to head with their punches and counter punches why their medium is the best. You be the judge- it is your business.

International

Report: Agencies not sold on PPM in Canada
The Toronto Globe and Mail reports the Association of Canadian Advertisers says the PPM isn't ready for prime time, and is calling on BBM to keep the hard-wired system in place. "We're certainly not ready to switch..." says Ron Lund, President and CEO of the ACA. "PPMs at some point in time may be the way to move technologically, but as far as we're concerned, the jury's still out."
| More... |

October Digital
Solutions Magazine

Who Will Sit on the Throne?
The election -What is in it
for Broacasters?

One On One
with PHD's Patrick McNew -
The man that over sees spot
for Chrysler Group.

Engineered For Profit
'05 budgets and capital expenditures, our close up look at who's planning to buy what next year.

October Zinio Solutions Magazine
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2. You can then download the October Issue of RBR

TVBR Radar 2004

Television News you won't read any where else. TVBR--First, Accurate, and Independently Owned.

Campaign 2004 broke all records
- - in a big way
One tally of total political ad spending on TV time is in - - and it's more than even the highest previous estimates that we're aware of. Read this for their reasoning.
TVBR observation: Anyone who thinks broadcast licenses are free hasn't tried to acquire one lately. New licenses, by law, now go to auction and if you want to buy an existing license you'll have to pay a multiple of cash flow in the double digits. On top of that, there are annual regulatory fees and it seems every year folks on Capitol Hill - - both Democrat and Republican - - propose new taxes on broadcasters as a way to help fill budget gaps. But those facts are ignored by the folks who see stealing your airtime as an easy way to "level the playing field" between candidates. These attempts at legalized theft won't go away, so broadcasters have to be vigilant in fighting back by emphasizing the role radio and TV play in informing voters. 11/29/04 TVBR #231

Paxson forcing DTV
must-carry to court
It's only a preliminary round, but Bud Paxson is at least going to have his day in court on whether the FCC has to require cable systems to carry all of the program channels that broadcasters transmit on their digital spectrum. Paxson Communications has been pushing hard for full digital multicast must-carry. After all, Bud cobbled together virtual nationwide coverage for his Pax network, without paying cable systems a dime, by demanding carriage of his assemblage of UHF signals under the must-carry rule. 11/29/04 TVBR #231

Chernin's out reignites
Disney speculation
All consumer press a buzz, since they don't know the biz, because the new contract that News Corporation filed with the SEC for President and COO Peter Chernin contains language which would allow him to leave to take the CEO job at another public company - - such as Disney, which is looking for a CEO. Sorry guys - - not news. That escape clause has been in Chernin's contract for years, as we've reported several times in the past. TVBR observation: Our previous observation that Mel Karmazin didn't seem a good fit for the Disney job seems to have been right on the money. He's out of the race now, having opted instead for the top job at Sirius Satellite Radio.
11/29/04 TVBR #231

TVBR News Analysis
Where things stand on indecency
The tangled web that is broadcast indecency enforcement is even more tangled than ever before after the FCC and Viacom agreed to veer off from a total head-on collision in the game of regulatory chicken they were playing. Let's look at where things stand. 11/29/04 TVBR #231

:60s vs. :30s: The pros and cons of
"shortening the standard" - - Part 2
A key element of "Less is More" initiative is to migrate advertisers to shorter spots. But to implement more :30s and less :60's across the board, there may be a catch. To make listeners happy by reducing clutter and keep stockholders happy by at least keeping revenues stable, something's got to give. And that is to charge more than 50% for the price of a :30 second spot. CCU suggested that the price for a :30 could be as high as 70%-75% of the cost of a :60. 11/29/04 RBR #231

Viacom/FCC 3.5M deal leaves Nipplegate in dispute
Has followed the trail blazed by Clear Channel and Emmis, making a large payment to the US Treasury in return for a clean bill from the FCC in regards to numerous pending indecency actions. Pointedly, however, the consent decree does not include the 550K NAL regarding the Super Bowl halftime incident which aired on Viacom's CBS Television Network and was produced by its MTV basic cable franchise. TVBR observation: The total amount of Viacom's existing indecency vulnerability which had been previously announced amounts to 440K and change, according to the terms of the Decree, so there must be quite a bit as yet under the radar to make this look like a good deal to the powers that be at Viacom. For one thing, the undropped other shoe regarding Howard Stern - - Clear Channel was hit for half a million bucks for a show on just six stations, with nary a peep as to Viacom's bill - - will be whisked away without anyone ever seeing what the price tag was going to be for Sumner Redstone and all the other Stern stable mates. We just heard Les Moonves tell David Letterman that Viacom was going to fight the Janet Jackson fine about a week ago, and this certainly confirms the veracity of that statement. However, we thought Viacom was going to fight the entire body of indecency regulation.
11/24/04 TVBR #230

Attacking Powell becoming
a cottage industry
Tom Shales, TV critic at the Washington Post, has had it in for FCC Chairman Michael Powell for some time now. In the past, he has frequently taken potshots at Powell in the course of his coverage of one TV event of another. Sunday 11/21/04 he went for broke with a full-length article called "Michael Powell Exposed: The FCC Chairman Has No Clothes." Within a couple of days, Renee Graham of the Boston Globe had joined in on the fun.
11/24/04 TVBR #230

Senior Sales Executive
Sunshine, no snow here, plus the market leaders in Gainesville-Ocala at two of the leading radio stations in N. Central FL, WOGK-FM (K-Country) and WIND-FM (classic rocker). Two years sales experience a must. Please send resumes to rkassi@windwogksales.com fax to R. Kassi 352-622-7822. No calls. EEO

GM & Equity
Tired of the rat race? New England radio group seeks self-starter to captain turnarounds. Community radio is still alive and well in this Central New England combo. Equity participation available Letter and Resume to: Worldradiotheatr@aol.com

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