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Volume 22, Issue 24, Jim Carnegie, Editor & Publisher
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Thursday Morning February 3rd, 2005
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TV News®
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Chernin sees Fox in battle for ratings crown
The first half of the TV season may have been dismal for Fox, but News Corporation President and COO Peter Chernin is predicting a strong finish. After admitting that the network was a "blemish" on the company's fiscal Q2 results, Chernin said the big question had been whether Fox could rebound in the second half of the TV season. "It's very obvious now that the answer to that question is a resounding yes, we can rebound. We've come roaring back with 'American Idol,' '24' and 'Simple Life' - - and added some quality shows around these perennial favorites," Chernin told analysts in the company's quarterly conference call. With this weekend's Super Bowl telecast adding to the recent ratings boost for Fox, he's looking for a rapid move up in the pack. "Today we are the 4th place network. The expectation is on Monday we will either be the first place network or tied for first place," Chernin said, referring to the 18-49 demo. "That shows you how close we are - - how much ground we've made up because of American Idol and also the enormous importance of the Super Bowl this Sunday." He's predicting that for the season as a whole, it will be Fox and CBS battling it out for #1 in the 18-49 demo. Chernin said he is determined to improve Fox's fall lineup. "I think if we could have anything with even decent performance in the fall, we could be the dominant number one network - - and we won't be satisfied with anything less than that."
Schieffer to get CBS
anchor chair - - temporarily
With Dan Rather's March 9th departure date fast approaching, CBS News confirmed yesterday that veteran correspondent Bob Schieffer (pictured) will anchor the "CBS Evening News" on an interim basis. CBS News President Andrew Heyward said Schieffer will hold the anchor chair "for a short transitional period" which a new format is worked out. With Schieffer as temporary host, Viacom Co-President Les Moonves and other executives will have time to work out the logistics and personnel for the revised, multi-anchor format that's being contemplated for the daily news program. The new entry could then debut later this year.
Steamed Sturm to storm Supremes
The Newspaper Association of America, like a number of prominent television station ownership groups, is keen on relaxing the rules on broadcast/newspaper cross-ownership. NAA is petitioning the Supreme Court for a review of the FCC 6/2/03 media ownership rulemaking and the Third Circuit decision. "The FCC rule changes on newspaper-broadcast cross-ownership were based on solid evidence that repealing the outdated rules will greatly serve the public interest in a way that is consistent with the commission's competition, localism and diversity goals," said NAA President/CEO John F. Sturm. "Whether it did 30 years ago or not, a total ban on cross-ownership does not make sense in the highly diverse mass media world of 2005." Sturm is especially adamant since the Third Circuit is responsible for furthering the freeze on such combinations despite the fact that it conceded that they are often beneficial to the public. "The experiences in the 40-or-so grandfathered markets over 30 years have demonstrated that newspaper-owned stations produce more local news and public affairs programming than other broadcast stations. The only thing the ban has succeeded in doing is to deny most local communities clearly established public-interest benefits."
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PTC takes aim at MTV
"MTV is blatantly selling raunchy sex to kids. Compared to broadcast television programs aimed at adults, MTV's programming contains substantially more sex, foul language and violence - - and MTV's shows are aimed at children as young as 12. There's no question that TV influences the attitudes and perceptions of young viewers, and MTV is deliberately marketing its raunch to millions of innocent children." These are the words of Parents Television Council President, whose group conducted a week-long study of the cable channel's 2004 spring break coverage. | More... |
Double duty for Herzog
Just days after Albie Hecht was tossed overboard (1/31/05 TVBR #21), Viacom has filled the vacant President's post at Spike TV without having to even add to its executive ranks. Copmedy Central President Doug Herzog is taking on the additional job of President of Spike TV. Now get this, he'll not only be running two networks - - he'll have two bosses. Herzog will report to Judy McGrath, Chairman, MTV Networks, for Comedy Central and Herb Scannell, MTV Networks Group President, for Spike.
Two Emmis employees washed out by tsunani skit
At Emmis's WQHT-FM New York, morning show producer Rick Del Gado and air talent Todd Lynn have been sacked for their roles in the infamous tsunami parody which aired on the program last month (1/26/05 TVBR #18). Other involved in the incident - - Miss Jones, DJ Envy and Tasha Hightower - - were suspended for two weeks, with their salaries going to a relief organization. Emmis Radio President Rick Cummings said, "Emmis and Hot 97 have investigated this matter thoroughly over the course of the last week. Our decision to terminate Mr. Del Gado and Mr. Lynn while suspending the other members of the morning crew sends a message that this type of insensitivity is utterly unacceptable."
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| Conference Calls Q4 2004 |
A strong quarter for News Corp. and Fox
But no thanks to the Fox Television Network, whose soft ratings held down ad sales for both the network and the Fox O&O stations. TV station revenues were flat for the quarter at 571 million dollars, despite the glut of political ad buying, which was credited with helping push operating profits for the O&O group up two million bucks to 278 million. Network revenues were down two million to 858 million and the operating loss grew by 26 million to 159 million. But with ratings improving, President and COO Peter Chernin is predicting better results for the next two quarters (see TV NEWS). Overall, Q2 revenues for News Corp. were up 18% to 6.6 billion and net income rose 80% to 386 million, with strong DVD sales the biggest driver. At the Fox Entertainment subsidiary, which News Corp. is now seeking to roll into the parent company, revenues rose 17% to 3.9 billion and net income was up 31% to 431 million.
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Adbiz©
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VNU Media and Marketing Guide
for Super Bowl
As Super Bowl XXXIX approaches, several VNU businesses released trends related to the big game. VNU has combined data from numerous sources, including television ratings, advertising expenditures, Internet measurement, album sales, box-office, consumer and lifestyle information, merchandise sales, consumer segmentation and targeting, comprehensive market research, and retail consumer sales for an in-depth analysis of the event. The VNU information shows that the Super Bowl reached all areas of media and marketing. | More... |
TNS Media Intelligence forecasts
strong ad spending for 2005
Ad spend is expected to increase 5.1 percent in 2005 to $150.5 billion, according to full-year forecasts released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. This increase follows the estimated growth of 10.6% in 2004, as the U.S. economy continues to show signs of stability.
| More... |
Fake ad creators issue apology
Reuters reports the creators of a fake ad for the Volkswagen Polo car that circulated on the Internet have apologized and promised not to repeat it, Volkswagen said on Monday. The viral ad, which was not authorized by Volkswagen or its agencies, shows a suicide bomber detonating his explosives in a Polo parked outside a busy cafe, only to have the car absorb the blast. The 20-second ad ends with the Volkswagen logo and the Polo's actual advertising motto: Small but Tough. Volkswagen said in a statement that it had received sworn statements from the two creators, Dan Brooks and Lee Ford, acknowledging that they made the ad but had not intended for it to be distributed. "The creators regret the distribution of the film, will not publicize it further and apologize unreservedly for the damage caused to Volkswagen," it said, adding that the company would now drop legal action against them. Volkswagen had lodged a criminal complaint last week over the ad, which it called "an attack on Volkswagen's good name."
LA tops 1 billion again for radio
In 2004, the Los Angeles Metro Radio market (Los Angeles and Orange Counties) once again exceeded 1 Billion in revenue according to the SCBA, based on individual station reports. The 59 commercial stations on 53 formats that are home to the metro put 1.045 billion in advertising on the air in 2004. That's up slightly, by about 1%, over 2003, which marked the first time in history that a radio market exceeded 1 Billion in revenue in a year. The Los Angeles Media Market, defined as the 5 county area including Los Angeles, Orange, Riverside, San Bernardino and Ventura counties, did over 1.275 Billion. Compared to newspaper and spot TV, radio led the local media market in growth for 2004. The Jan - Nov 2004 YTD data from the Miller Kaplan Arase LLP/TNS-CMR Los Angeles X-Ray report showed Newspaper with a decline of 8.5% YTD in revenue over 2003, while spot TV was up 1.3% and Radio was up 1.5%. The X-Ray report includes 35 LA radio stations. Newspapers included are LA Times, LA Daily News, La Opinion, OC Register, Riverside Press-Enterprise, San Bernardino Sun, San Gabriel Valley News Group, Ventura County Star, Long Beach Press-Telegram, Inland Valley Daily Bulletin and Copley LA Newspaper Group. TV Stations are Channels 2, 4, 5, 7, 9, 11, 13, 34, 52 and 56.
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March Radio & Television Business Report
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2005 Technology Odyssey..
The Changing Landscape
Ipods, DTV, FCC, Technology, People Meters. If you are in Business to Do Business in today's New Environment, Position your Company, Technology, Programming and what you do that Radio and Television executives need to know as budgets are being put into action. The Landscape is Changing Fast - March 2005 report is ahead of the curve as first quarter is closing fast.
Advertising/Marketing Placement - Contact
Jim Carnegie - 813 909 2916
June Barnes - 803 731 5951
Not Receiving The Official Business Media Magazine? Then here is your Last Chance to a Trial - Read. Your order must be place by February 18th. |
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| Washington Beat |
Red Wolf tries to bring down Citadel
"If you will not sell me your station I will squash you like a bug." Those, according to Red Wolf Broadcasting Corporation owner John J. Fuller, are the words of Citadel Chairman/CEO Farid Suleman, upon being spurned as suitor for Fuller's New London CT-market station WBMW-FM. Since then, hostilities have gotten out of hand, according to Fuller's counsel, Arthur V. Belendiuk of Smithwick & Belendiuk, in a filing submitted to the FCC.
TVBR observation: This is by no means the first time we've heard big v. little stories such as this. The story begs the question, should the ownership rules be such that big national groups can't bully small local owners around? Or is the free market the only answer, no matter how ugly? Your thoughts, please. | More... |
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| Programming |
NBC signs Martha Stewart
for "Apprentice" spin-off
The rumors were true. Even while in prison, Martha Stewart is doing deals. She's now agreed to host a spin-off of "The Apprentice" for NBC, to be called: "The Apprentice: Martha Stewart. Producer Mark Burnett said Stewart would have a take on the reality show that's distinct from that of Donald Trump. Casting has already begun for 16 to 18 contestants to vie for a one-year job with Stewart's company, Martha Stewart Omnimedia, and a quarter-million buck salary. Burnett and Trump announced the spin-off yesterday, but Stewart couldn't be there because she was detained (literally) elsewhere.
Koppel and Stephanopoulos swapping?
That's what Newsday reports. In an effort to boost its late night ratings with younger viewers, ABC News is reported to be working on a swap to have George Stephanopoulos move to "Nightline" and Ted Koppel to "This Week." In addition to making "Nightline" younger, ABC is said to be planning to make it longer - - a full hour - - and live, with Stephanopoulos teamed with a female co-host. The show would also move from its current Washington, DC location to Times Square in New York. At least, that's what Newsday says.
Heaton signs with ABC/Touchstone
After wrapping up the final season of "Everybody Loves Raymond" at CBS, Patricia Heaton has signed a development and acting deal with ABC and Touchstone Television. The development component calls for Heaton and her Four Boys Films to develop TV movies and series, on which she would receive executive producer credit. As a separate part of the deal, Ms. Heaton would receive co-executive producer credit on any project in which she performs. "Patricia is a true television star, and we're thrilled to be in business with her," said Stephen McPherson, President, ABC Primetime Entertainment. "While we look forward to finding the right project for her considerable acting skills, we are equally as excited to see what comes out of the development part of the deal." Four Boys Films was founded in 2001 by Heaton and her husband, David Hunt. They recently completed production on the documentary feature film, "The Bituminous Coal Queens of Pennsylvania," which Hunt directed.
Pax's "Cold Turkey II" launches 3/15
Last year, PAX TV asked ten unsuspecting smokers to quit the habit in front of television viewers across the country. On Tuesday, 3/15 at 10 p.m. PAX will premiere "Cold Turkey II," the second installment of this unconventional series, hosted once again by A.J. Benza (E! Entertainment's "Mysteries & Scandals"). The weekly one-hour series, which begins with a new surprise twist that artfully lures ten unsuspecting participants to a smoke-free San Diego mansion, will air regularly on Tuesdays at 10 p.m. ET/PT and will repeat on Mondays at 10 p.m. ET/PT. "Cold Turkey II" premieres with ten new unsuspecting smokers who think they have joined the cast of the latest adventure reality show called "Pushing the Limits." After the participants are dropped in the middle of the Grand Canyon, decoy host Jordan Murphy (NBC's "For Love or Money") convinces them that what they are about to experience is the real thing - but the cast soon discovers the host is bogus; the challenges are fake; and the eliminations are phony. "Cold Turkey II" is produced by Visual Frontier, Inc. in association with Krasnow Productions. Stuart Krasnow, who created "Average Joe" and "Manhunt," and Kevin Williams ("Average Joe," PBS' "Newton's Apple") are executive producers.
"Da Vinci's Inquest" available for US syndication
On the heels of its "Da Vinci's Inquest launch," Program Partners announced U.S. syndication plans for the 91-episode Canadian crime drama. Da Vinci's Inquest will be available on a barter basis for two years beginning September 2005, with Program Partners looking for two runs per week. This news comes in the wake of the series' response at NATPE, where interested station groups got the opportunity to screen the series--the only procedural drama available at the market for fall 2005. As Program Partners unveils its barter details, the company says that a basic cable deal announcement is also forthcoming. "We have been very pleased by the exceptional interest Da Vinci's Inquest has drawn since launching in the States," said Ritch Colbert of Program Partners. "What most people don't realize before they see the series is that these are million-dollar episodes with incredibly high production values and a phenomenal cast." Now in its seventh season on the CBC, Da Vinci's Inquest--created by writer Chris Haddock (MacGyver, The Handler)--is one of the most-honored series in the history of Canadian television.
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| TVBR Ratings |
"Housewives" still beat "Idol"
TiVo users love Fox's "American Idol," to be sure, but they're still even bigger fans of ABC's "Desperate Housewives." So, while Fox was strong with both nights of Idol and the young-skewing hit "24," Housewives was still #1 with TiVo users. | More... |
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| Sales |
Toyota's Steven Sturm auto keynoter at TVB2005
Steven Sturm, VP, North America Planning for Toyota Motor Sales (TMS), will be the automotive keynote speaker at the Television Bureau of Advertising's 2005 Annual Marketing Conference on March 31, TVB announced today. Sturm, who has been at Toyota for nearly 25 years, is responsible for developing strategies for North America and the Western Hemisphere in support of sales, supply objectives and trade issues. Immediately before being named to his present position in 2004, he held the positions of vice president, new era business project, and vice president, marketing for the Toyota Division.
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| Stock Talk |
Stocks up, but barely
With no surprise from the Federal Reserve - - just another quarter point rate hike and a statement that indicated no change in the Fed's view of the economy - - left traders free to bid stocks up a bit, but without much enthusiasm. The Dow Industrials crept up 45 points, or 0.4%, to 10, 597.
Likewise for TV stocks, with most up modestly. The biggest movers were Paxson, down 5.2%, and Gray Class A and Liberty Corp., each up 1.4%
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| Stocks |
Here's how stocks fared on Wednesday
| Company |
Symbol |
Close |
Change |
Company |
Symbol |
Close |
Change |
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Acme
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ACME
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5.94
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+0.22
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McGraw-Hill
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MHP
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93.20
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+1.07
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Belo
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BLC
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23.55
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+0.15
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Media General
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MEG
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63.30
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-0.48
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Clear Channel
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CCU
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32.92
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+0.42
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Meredith
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MDP
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47.48
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+0.06
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Disney
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DIS
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28.83
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+0.03
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News Corp.
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NWS
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17.67 |
+0.05
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Emmis
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EMMS
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17.37
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-0.06
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Nexstar
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NXST
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8.54
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unch
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Entravision
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EVC
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7.78
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-0.22
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NY Times
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NYT
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38.90
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+0.18
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Fisher
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FSCI
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49.77
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+0.07
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Paxson
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PAX
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1.45
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-0.08
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Fox
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FOX
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33.88
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-0.02
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Saga Commun.
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SGA
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17.00
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+0.05
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Gannett
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GCI
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79.64
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+0.24
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Scripps
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SSP
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46.39
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-0.01
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Gen. Electric
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GE
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36.25
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-0.03
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Sinclair
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SBGI
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8.26
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+0.04
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Granite
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GBTVK
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0.35
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-0.01
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Time Warner
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TWX
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18.14
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+0.06
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Gray
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GTN
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14.69
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+0.03
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Tribune
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TRB
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40.28
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+0.12
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Gray, C1. A
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GTNa
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13.14
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+0.19
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Univision
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UVN
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26.86
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+0.09
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Hearst-Argyle
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HTV
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25.79
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-0.07
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Viacom, Cl. A
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VIA
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37.70
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+0.19
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Jeff-Pilot
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JP
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50.97
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+0.59
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Viacom, Cl. B
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VIAb
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37.35
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+0.14
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Journal Comm.
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JRN
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17.10
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+0.03
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Wash. Post
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WPO
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922.95
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+5.74
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Liberty Corp
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LC
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40.17
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+0.54
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Young
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YBTVA
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10.34
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+0.06 |
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LIN TV
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TVL
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18.51
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+0.10
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- |
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__UNSUB__ to this email service.
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Bounceback
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We want to
hear from you.
This is your column, so send your comments to tvnews@rbr.com
This reader has a nominee to run the NAB.
It will be a sad day when Eddie Fritts steps down from his NAB throne! He's worked very hard over the years and has had an amazing ability to know when to use diplomacy and when to get into the mud. Who will replace him? I'd put my money on one of two candidates: NAB veteran John David would be an excellent choice and I submit a dark horse could emerge from potential candidates and that would be MAB (Michigan Association of Broadcasters) President Karole White. She has many of the same qualities as Eddie has and, like Eddie had when he became the NAB boss, she has no political (or otherwise) baggage. She should be on a short list to guide our future as she's made the MAB the overwhelming leading state broadcaster's association in the country.
William J Wertz
Executive Vice President/Co-Owner
Fairfield Broadcasting Company
Kalamazoo MI
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Upped & Tapped
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Two upped at NBC Uni
NBC Universal Television Studio has promoted Craig Kurland to Vice President of Business Affairs and Philip Matthys to Director of Business Affairs.
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January Digital
Solutions Magazine
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No more political money or more Olympics advertising. In '05 you're going to have to make money the old fashioned way - earn it. Keep up on trends and figuring new ways to earn ad dollars. The need is serious for a business-oriented publication. In radio or television, many of the challenges are the same -each industry can learn from the other.
No fluff. No hype. Just business.

Read RBR in 2 simple steps:
1.Create a simple account with Zinio and download the Zinio Reader.
2. You can then download the January Issue of RBR

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RBR - Radio News
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Analyst sees no silver lining in radio's dark cloud
Never one to be accused of being a pie in the sky optimist, even Wachovia Securities analyst Jim Boyle had expected more from radio than the 2% revenue decline for December that the Radio Advertising Bureau reported this week (2/2/05 RBR #23). He and other Wall Street analysts had been expecting a positive number, albeit only a 1% gain. But even that proved to be too high a hurdle. So, with such easy comps, are better times ahead? Nope, at least not soon, according to Boyle. "According to anecdotal evidence and early bookings, Q1 (estimated) '05 should also be mixed and disappointing," Boyle told clients. He's projecting a 1% revenue decline for this quarter, saying the big story is how much pain the radio industry will have to endure before getting any gain from Clear Channel's Less Is More initiative, and efforts by other groups as well, to get some pricing traction. "Radio should not get that much better in the near-term," Boyle warned. "The ongoing weakness in radio was, and is, caused by the lack of pricing power that began after the Iraq invasion, in our view." After several quarters of cutting rates to claim whatever business was available, he sees a long battle to shift the demand-supply equation back to radio's benefit this year.
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TVBR Radar 2005
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Television News you won't read any where else. TVBR--First, Accurate, and Independently Owned.
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Behind the NAB Supreme challenge
The National Association of Broadcasters is not challenging the Third Circuit remand of the FCC's 6/2/03 ownership rulemaking per se - - rather, it is going after two of the planks in the original rulemaking itself. NAB is saying that the Commission overstepped its bounds when it adopted Arbitron-based radio market definitions, and when it prohibited TV duopolies among any of the top four rated stations in a DMA. TVBR observation: Interesting that while NAB makes the re-regulation of radio a cornerstone of its claim that the FCC violated the 1996 Telecom Act, so far as we know not a single radio group has filed an appeal to the Supreme Court. Perhaps Clear Channel and Cumulus really are content to go forward with the entrenched advantage they have in so many markets. 02/02/05 TVBR #23
Another vacancy at TiVo
Hot on the heels of Mike Ramsay announcing that he's stepping down as CEO there's another vacancy to fill in the executive suite at TiVo Inc. President Marty Yudkovitz (pictured) has resigned, citing personal reasons. TVBR observation: TiVo faces some real challenges as it attempts to market itself as the elite brand name of digital video recorders (DVR) while many cable MSOs are passing out no-name competing brands to subscribers as part of digital TV packages. Just this week TiVo announced that it was opening its platform to other developers and providing them with early-access software development kits so they can create programs using TiVo's boxes. What remains to be seen is how many people are willing to pay for a jazzed-up DVR if they're already getting one for free (at least, it appears that way in a package deal) from their cable company. That's a big marketing problem to be addressed by TiVo's next CEO and President. 02/02/05 TVBR #23
What's with all the Spanish
stations jamming American
50-kWs at night?
We in Northern Virginia are now picking up WOR-AM NY better during the day than at night. Why? unknown Spanish-speaking AMs are blocking it out when the sun goes down. Same with WLS-AM Chicago at night - - it's hard to pick the station up due to these Spanish stations. In fact, It's all over the dial at night - - the same story on many 50-kW frequencies coming from the big cities. According to the FCC staffer - it could be from Cuba and that he will find out the source within two-three weeks. Editor's note: If you've had any issues of this nature you'd like to comment on, email them to cmarcucci@rbr.com We will continue the story/investigation.
02/02/05 TVBR #23
Eddie Fritts on the launching pad
Intends to step down as President and CEO not in 2006 as previously announced, but in just a couple of months. Rather than hang on to the end of his current contract, Fritts has been getting a handle on what he wants to do for the next stage of his life - - and he's ready to get on with it. TVBR observation: It's time for the NAB Executive Board to kick into high gear and get the search going for a new leader and public front man (or woman). NAB has already missed out on competing for some of the top candidates who recently became available - - most notably, former Rep. Billy Tauzin. What the Board must be held accountable for is securing the executive who has an overall full observation of issues facing broadcasters - - not just doing as the Board dictates, but setting a course of objectives to accomplish, with leadership playing the key role. 02/01/05 TVBR #22
Supreme challenge:
NAB, nets pick up the flag
Just because the FCC/DOJ have abandoned any thought of a Supreme Court challenge of the Third Circuit's decision on media ownership rules does not necessarily mean there will be no challenge. The NAB, the big networks and at least two group owners are planning to petition for a hearing. TVBR observation: Sooner or later, the US Supreme Court is going to have to decide the ownership concentration issue. The FCC's attempt at justifying its rules didn't make sense - - and the Philadelphia appeals court didn't really seem to understand the issues, so it punted most of them back to the FCC for another try. Unless the US Congress steps in, as it did in 1996 for radio, and writes new rules into law, we don't see any end to the current mess short of a Supreme Court ruling. Better sooner than later. 01/31/05 TVBR #21
Tribune feels LPM impact
in big 3 markets
The WB network may be a little soft right now anyway, but Tribune Co. told Wall Street analysts that its WB affiliates in New York, LA and Chicago are seeing even greater ratings declines, which the company blames on Local People Meters. With its portfolio of WB stations which got very little political spending, Tribune Company didn't experience the Q4 revenue boost enjoyed by so many other TV groups. Rather, its Broadcasting & Entertainment division revenues were essentially flat, falling a million bucks to 385 million. But expenses were up, so operating profits fell 4% to 149 million. Radio/entertainment revenues were down 0.8% to 32.8 million and operating cash flow plunged 60.3% to 3.5%, which the company said reflected the impact of fewer programs at Tribune Entertainment. 01/31/05 TVBR #21
Bush back-down bad
for broadcast stocks
The decision by the Bush Administration not to take the FCC ownership rules case to the Supreme Court is mostly negative for TV and newspaper stocks, according to Harris Nesbitt analyst Lee Westerfield. However, he sees a silver lining for Univision, whose Hispanic market domination is protected from competition.
01/31/05 TVBR #21
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Reach Media, Inc.
A Dallas-based media, broadcasting, internet and entertainment company targeting the African-American community. The hub of 'The Tom Joyner Show' - Needs to fill key positions: Director Affiliate Sales, Director TV Affiliate Relations, Ad Sales Account Executives and Sponsorship Sales. Be on the ground floor of the next exciting TV syndication program plus work with really great honest people. For more information, contact Amy Bert.
See TV Careers for more info.
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©2005 Radio Business Report/Television Business Report, Inc. All rights reserved.
Television Business Report -- 2050 Old Bridge Road, Suite B-01, Lake Ridge, VA 22192 -- Phone: 703-492-8191
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