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Volume 22, Issue 249, Jim Carnegie, Editor & Publisher
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Thursday Morning December 22nd, 2005
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 Subscription Renewal Due Today
If you haven't already done so, renew your TVBR today! I wish you and your family an enjoyable holiday and rest a little, we are going to need our strength for the new year. Don't get into '06 without us as we speak with one voice.
When you renew your TVBR, don't forget it's tax deductible. A 1 year subscription to TVBR Epaper is only $108, that's a 16% SAVINGS off the normal subscription price of $129. Give yourself the gift of success for 2006
Yes Jim, I want to renew my TVBR
 For the Last Minute Business Shopper:
Still wondering what to give your colleague, friend, or special employee? Give them a years subscription to TVBR.
Give TVBR as a holiday gift
Happy Holidays and a successful 2006!
From Jim Carnegie and your colleagues at Television Business Report.
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TV News®
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TVBR returns on Tuesday, December 27th.
The RBR/TVBR offices will close at noon today and reopen on 12/27. Enjoy the holiday weekend!
Nielsen set to report DVR time-shifted viewing
Beginning next week, with the 12/26-1/1 ratings week, not only is Univision going to be added to the national TV ratings at Nielsen Media Research (12/20/05 TVBR #247), but Nielsen will for the first time begin reporting time-shifted viewing in households with digital video recorders (DVR), using the ratings company's new Active/Passive (A/P) People Meters. But while that means that networks, agencies and media journalists will be dealing with three different streams of ratings data, the Univision addition will likely be the bigger immediate change. At this point, Nielsen only has 60 A/P meters installed nationwide. In a conference call to walk journalists through the new ratings data streams, Nielsen VP Pat McDonough said the company expects to add about 100 A/P meters per month and have its household sample matching DVR penetration levels (currently 7%) by mid-summer. As previously disclosed, the three sets of ratings data will include: 1) Live Ratings, measuring live viewing just like past data from Nielsen's meters; 2) Live + Same Day, with the live ratings number plus time-shifted viewing through 3 am local time; and 3) Live +7 Day, as the name implies with a full week of DVR playbacks. Nielsen says its research has found that 90% of all time-shifted viewing takes place within a week, so that's going to be the cutoff.
TVBR observation: Look for TVBR to publish the first new ratings in our January 5th issue, since the usual Tuesday afternoon weekly release will be delayed a day by the New Year's holiday. We'll give you both sets of numbers then (Live and Live + Same Day), for comparison, and then look back again with Live +7 a week later. Going forward, though, we intend to publish our weekly ratings report using Live + Same Day, which Nielsen is pointing to as the common metric for public use. Nielsen clients, of course, will be free to use whichever they prefer.
 Bewkes is heir apparent
at Time Warner
As Time Warner battles Carl Icahn and teams AOL with Google, Jeff Bewkes has been promoted to President & CEO, making him the likely heir to CEO Dick Parsons. Meanwhile, Don Logan is retiring the end of this month as Chairman of TW's Media & Communications Group. Bewkes had been Chairman of TW's Entertainment & Networks Group since 2002, overseeing the company film studios, cable networks and the WB Television Network. "Since I asked Don and Jeff to help me run the company in the summer of 2002, we have overcome a long list of challenges and put this company back on track. We've worked hard to make Time Warner the best managed and most valuable portfolio of world-class media and entertainment assets by: strengthening our balance sheet, meeting our financial objectives, investing in our businesses, streamlining our structure, making smart strategic acquisitions, launching new products, capitalizing on the adjacencies among our businesses, returning value more directly to our stockholders and putting nearly all of our legal and regulatory issues behind us. By running our businesses better than ever, we continued to build sustainable long-term value, gained tremendous financial flexibility and positioned ourselves to take full advantage of the digital world's emerging opportunities. Now, after having accomplished all that together, we're smoothly transitioning our senior management team with Don's well-earned retirement and Jeff's well-deserved promotion," said Parsons as he explained the company's reconfiguration at the top. The executive announcement came as TW confirmed that it had a deal to sell a 5% stake in AOL to Google for one billion bucks. That move is opposed by dissident shareholder Carl Icahn, who is trying to force management to break up the company and sell assets.
Orlando exits NAB
The changing of the guard at the NAB is progressing one step further as John Orlando, Executive Vice President/Government Relations has announced his return to CBS Corporation, his former employer. Interestingly enough, that core department happens to be one in which new President/CEO David Rehr has made one of his first high-profile hires. Rehr said, "John has been an extraordinarily effective lobbyist for the entire broadcast industry over the last five years. We wish him nothing but the best, and we look forward to working with John as he moves back to his old home at CBS." "We will miss John Orlando," echoed Bonneville honcho and NAB Joint Board Chairman Bruce Reese. "Under his leadership, NAB's talented Government Relations team has strengthened its well-earned reputation as one of Washington's premiere lobbying organizations." Rehr just announced the hiring of a former National Beer Wholesalers Association colleague, Laurie Knight, as SVP of Government Relations (12/20/05 TVBR #247). In addition holding down that post, she's a former Legislative Director for Rep. Jim Turner (D-TX). Still, there was no word on a direct replacement for Orlando.
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If at first you don't deny - - deny, deny again
Broadcast Company of the Americas has once again tried to be the fly in the ointment as the deals sending Emmis television stations to Journal, LIN and SJL Acquisition/Blackstone Group wend their way through the regulatory process (12/1/05 TVBR #234). And again, the petition to deny was denied. BCA, which is annoyed at Emmis due to adversarial positions regarding the technical parameters of a BCA Mexican-border FM station, is basically taking advantage of unrelated Emmis FCC business to lodge a protest. Generally, the FCC is itself annoyed with new filings which fail to bring to light any new information. The latest BCA filing apparently brought forth even new minimal effort. The FCC wrote, "In fact, BCA's petition to deny consists primarily of copies of its previous petition to deny..." The issue before the FCC - - allowing SJL to continue hub/satellite stations in the Wichita and Honolulu markets, was cleared for continuation.
TVBR observation: Nobody likes to deal with frivolous legal filings, and the FCC has a long history of simply brushing aside attempts such as this. If BCA has an issue in Emmis in southern California/northern Mexico, it needs to confine its confrontation to that particular battlefield. And even, then, it must do so with fresh legal ammunition if it hopes to get anywhere.
 CC Outdoor: to buy or sell?
At least five Wall Street firms initiated coverage yesterday of Clear Channel Outdoor. Opinions are split on whether the stock is a "buy" or "hold" proposition, although no one is shouting "sell." The billboard company is still 90% owned by Clear Channel Communications, but was spun out as a separate public stock last month (11/14/05 TVBR #223). After pricing at a disappointing 18 bucks a share, the stock (ticker "CCO") has since been as high as 20.40. Beginning coverage yesterday, Deutsche Securities and Stanford Research rated CCO a "buy" and Goldman Sachs "outperform," essentially the same thing as "buy." UBS and Banc of America Securities began with a "neutral" rating, meaning "hold." At Goldman Sachs, analyst Mark Wienkes crunched the numbers and said the fair value of the stock is 25 bucks, or a 30% upside to current valuation.
Congressional MIM funding A-OK
We were wondering about the legality of Morality in Media's (MIM) Congressional funding of 150K to basically establish an Internet posse of citizens uncovering and reporting instances of illegal obscenity (12/21/05 TVBR #248). As we often do when we have a thorny legal question, we turned to Womble Carlyle Sandridge & Rice, PLLC legal eagle Gregg P. Skall. "Under current law, there is no constitutional barrier to the Congress providing this funding," Skall explained. "The Supreme Court has held and affirmed that obscenity is not constitutionally protected speech and that indecent speech may be regulated. Congress' funding of a consumer group to provide a watchdog service and to aid law enforcement is akin to its funding a neighborhood watch service. Unless it could be shown that the implementation of this funding resulted in the suppression of constitutionally protected speech, overreached legitimate goals, or was actually fostering another specific political or religious agenda, it would withstand challenge. According to Skall, the arrangement between MIM and Congress would cross the line into unconstitutionality if Congress gave the watchdog regulatory or judicial powers or responsibilities - - "...but they haven't gone that far...yet," Skall observed.
TVBR observation: It may be legal, but is it ethical to give a government hand-out to an activist group with a political agenda?
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Adbiz©
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 PGA Tour launches
integrated campaign for 2006
"These Guys Are Good," the longest running and one of the most recognizable tag s in professional sports marketing, gets a fresh look through a new round of advertising from the PGA Tour 's longtime AOR, GSD&M Austin. "The Professor" campaign will include as many as 10 different TV brand and tune-in ads along with print, radio, Internet and retail. The campaign launches during NFL broadcasts on CBS the week of Christmas, on NBC during the ADT Golf Skills Challenge 12/30-31, on ABC during the PGA TOUR Season Preview Show airing New Year's Eve, during various programming on The Golf Channel, and during ESPN's prime time airing of the Mercedes Championships 1/5-8. The campaign focuses on the highly competitive nature of PGA Tour members and the obstacles they face. Most sports are largely man vs. man. In golf, however, players not only compete against each other, they face equal and sometimes greater challenges of man vs. nature and man vs. himself. To highlight, the campaign features a mock professor describing fictitious clinical scenarios of various life obstacles that are also realities that both Tour players and recreational golfers can relate to, such as man's inner demons and the forces of nature. In one of the ads, "Pressure Seeker," the professor describes a person who derives satisfaction from extreme pressure situations. While most people succumb to pressure, Tour players are the best in the world at coping with it. The professor suggests these type of individuals, even when dealing with extreme situations, can often appear "cool as a cucumber." New to PGA Tour TV ads this season will be the addition of a tune-in component on ads running on Sundays that will promote the following week's PGA Tour event.
How business is getting done in NYC
We also spoke to Natalie Swed Stone, US Director, National Radio Investment, OMD, about she's getting the job with the transit strike in full swing. The way she, and many others are going about it is getting into the city by car--at 11AM the Lincoln Tunnel opens to regular traffic. Swed Stone tells us she works from home until 10:30, then leaves in time to get to the tunnel by 11. With all the chaos, she made it to the office before noon. She then works through lunch, stays later than usual and heads home. She also mentioned many commuters from New Jersey are doing alright because the PATH system and all public transportation there is working. It's the people from Long Island and the boroughs that are having the toughest time. It's very cold and Manhattans are either walking quite a ways or trying to get three or four people into one cab. "Everybody is doing it differently, everybody's got a different story," she tells us. "You know, New Yorkers are great. New Yorkers are positive. And we don't like what these union people are doing-it's not right and it's illegal. They're asking for a lot. The other thing is many of us are closing Friday, so for two or three days, we all know it's limited. And people aren't as worried about next week so much, being the Holiday week. It's not going to go on for three weeks-we don't think. So by the time the New Year comes we're hoping things will be back to normal."
Comment on Mandel quote
Well, we asked for comments on yesterday's opinion on the NYC strike from Jon Mandel, Chairman/MediaCom US and Chief Global Buying Officer MediaCom Worldwide (12/21/05 RBR #248) and we got it:
"What does the commuter tax have to do with people in the Bronx, Queens, Brooklyn and Staten Island not being able to get to work? I have to laugh at the Manhattan elite that forget REAL NYers reside in the 'outer boroughs'.
I thought the spirit of the article was going to be about NYers having to drive to work and listen to more Radio; now that would have been refreshing.
Anonymous (I still want to get bought by Mediacom)."
Indeed, the New York Daily News story, "Nothing can beat radio info during strike," detailed how as the transit strike tied knots around the city, local radio became both information central and an opinion forum that suggested annoyance with the inconvenience and yet considerable support for the transit workers.
| Read some excerpts from the story |
 Office Depot to Kaplan Thaler
Office Depot has reportedly gone with Kaplan Thaler Group NY after a review, to handle creative on its 85 million-dollar account. The review began this fall and also included Leo Burnett USA, Chicago; and Martin Agency, Richmond, VA. Incumbent BBDO Worldwide NY chose not to defend. New creative is expected to break in Q1. Buying and planning, not part of the review, remain with Prometheus.
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| Media Business Report |
News Corp. poison pill to have its day in court
A Delaware judge has refused to throw out a lawsuit by shareholders who want to vote on News Corporation's poison pill (10/10/05 TVBR #198). The court agreed to hear arguments that the company's decision to extend the poison pill, after saying it would be put to a shareholder vote, constituted a breach of contract and a breach of promise. However, the judge dismissed claims of fraud and misrepresentation.
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| Media Markets & MoneyTM |
News Corp. raises another billion plus
News Corporation's plan to sell a billion bucks worth of new bonds for its News America Inc. subsidiary was oversubscribed, so the company sold 1.15 billion. The senior notes, due 2035, carry a coupon of 6.4%. The proceeds will be used for general corporate purposes.
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| Washington Beat |
Senate rubber stamps DTV compromise
The full Senate squeaked through a budget reconciliation measure - - it took a tie-breaker vote from VP Dick Cheney to do it - - which included the compromise language on the DTV transition already passed by the House (12/20/05 RBR #247). The new legislation sets the end of analog broadcast at 2/17/09 and provides up to 1.5B for downconverters, among other things. A change to the package by the Senate, unrelated to the DTV portion, requires that the House sign off on it one more time, an event which is not expected to occur until it comes back into session in late January 2006. NAB again hailed the legislation as an essentially positive development. "With today's Senate vote, lawmakers have struck an appropriate compromise on the DTV transition that balances the interests of consumers, public safety providers and local broadcasters," said President/CEO David Rehr. "As we look forward to 2006, NAB will work with Congress to ensure that cable operators not be permitted to block consumer access to the full benefits of digital and high-definition television."
 FM Auction No. 62: 212 go for 171
212 qualified bidders have survived the Form 175 application process as the kick-off for FM Auction No. 62 looms ever closer. Scheduled to begin 1/12/06, the start date is less than a month away. There will be a six-round mock auction scheduled for 1/9-10/06. There will be two rounds on 1/12 of an hour and a half each, and three one-hour sessions on the 13th. The FCC made a point of warning bidders off any attempt at collusion, and that warning extended to the 125 applicants who did not proceed to the qualified bidder roster.
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| Ratings & Research |
 "Survivor" snares TiVo users
CBS had the top show in the latest week's TiVo ratings, but not its usual Nielsen winner "CSI." Rather, the users of the TiVo digital video recorders were glued to their sets for "Survivor: Guatemala."
| Tivo Top 25 |
Online retailers' optimism increases 71%
With three-quarters of the holiday shopping season complete, online retailers are more optimistic than ever. 82% reported feeling very or somewhat optimistic about the holiday season. The number of online retailers saying they feel "very optimistic," increased to 41.0% compared to 24.0% when they were surveyed in late September before the holiday season began. More than one-third of retailers report sales growth of 50.0% or higher compared to the same time last year and three-quarters of retailers report growth of 20.0% or higher. "After a strong Cyber Monday, online retailers haven't looked back," said Scott Silverman, Executive Director of Shop.org. "Aggressive marketing and promotions, combined with enhanced customer service and product availability have kept the momentum going." 59% of online retailers reported that their average order size increased compared to last year and 58.0% of retailers reported that their browse-to-buy or "conversion" rate increased compared to last year. Despite reports of increasing costs for search engine marketing, 56.0% of online retailers report that their return on investment in paid search has increased compared to last year at the same time. Increased spending on paid search was the most frequently mentioned mid-holiday marketing adjustment being made by online retailers. Shoppers are benefiting too - 96.0% of online shoppers say that they are satisfied with their online buying experience so far this holiday season. "So far, this season has been an undisputable success for both online retailers and their customers," said Chuck Davis, Chairman of Shopzilla. "The hard work online retailers have put into creating the best possible online shopping experience is paying off. With consumer satisfaction so high there is a state of near nirvana, especially given shoppers high holiday demands." Despite the success they've experienced so far, retailers have no plans to rest on their laurels. During the week of 12/19, more than half of online retailers will still be offering free shipping promotions and 35.0% of retailers will offer free shipping upgrades, allowing shoppers to receive two-day shipping at the cost of standard shipping.
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| Stock Talk |
Broadcasters slip as market moves up
Some M&A deals in tech and drugs helped stock prices on Wednesday, but broadcasters didn't participate in the gains. The Dow Industrials rose 28 points, or 0.3%, to 10,834.
Most TV stocks were down, but most only slightly so. Saga was particularly hard hit, falling 3.9%.
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| Stocks |
Here's how stocks fared on Wednesday
| Company |
Symbol |
Close |
Change |
Company |
Symbol |
Close |
Change |
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Acme
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ACME
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3.60
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-0.05
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Media General
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MEG
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50.60
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-0.15
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Belo
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BLC
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21.45
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-0.07
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Meredith
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MDP
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51.69
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+0.24
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Clear Channel
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CCU
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32.29
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-0.50
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News Corp.
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NWS
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16.32
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-0.20
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Disney
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DIS
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24.10
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-0.17
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Nexstar
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NXST
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4.56
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-0.07
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Emmis
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EMMS
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19.51
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-0.18
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NY Times
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NYT
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26.98
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-0.27
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Entravision
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EVC
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7.05
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+0.09
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Paxson
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PAX
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0.93
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-0.02
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Fisher
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FSCI
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44.14
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-0.38
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Saga Commun.
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SGA
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10.52
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-0.43
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Gannett
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GCI
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61.02
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+0.20
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SBS
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SBSA
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5.20
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+0.02
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Gen. Electric
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GE
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35.32
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-0.22
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Scripps
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SSP
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47.48
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-0.04
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Granite
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GBTVK
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0.21
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-0.02
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Sinclair
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SBGI
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9.43
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-0.20
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Gray
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GTN
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9.98
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+0.08
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Time Warner
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TWX
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17.58
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-0.16
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Gray, C1. A
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GTNa
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9.30
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-0.25
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Tribune
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TRB
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30.21
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-0.11
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Hearst-Argyle
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HTV
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23.96
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-0.01
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Univision
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UVN
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29.66
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-0.36
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Jeff-Pilot
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JP
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57.17
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+1.66
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Viacom, Cl. A
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VIA
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33.40
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+0.05
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Journal Comm.
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JRN
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13.65
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+0.10
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Viacom, Cl. B
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VIAb
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33.37
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+0.02
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Liberty Corp
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LC
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47.03
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+0.03
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Wash. Post
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WPO
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767.49
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+1.74
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LIN TV
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TVL
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11.58
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-0.12
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Young
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YBTVA
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2.56
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-0.03 |
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McGraw-Hill
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MHP
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52.22
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-0.28
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-
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-
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-
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Bounceback
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 We want to
hear from you.
This is your column, so send your comments and
a photo to tvnews@rbr.com
When it comes to EEO fines, it's not just the FCC you have to worry about (12/21/05 TVBR #248).
 Too many of our clients think that they are exempt from EEO recruiting and reporting obligations just because they may have 5 or fewer employees per station and thereby get a "pass" under the FCC rules. What they don't realize is that the EEOC (Equal Employment Opportunity Commission) rules run parallel and still apply - - and are not so easy to fluff off. These rules are based on a completely different set of criteria and reporting requirements. Human Resources consulting has been an important part of our company's services for many years. Emphasis is placed on proper recruiting, hiring, termination, company policies and procedures, and codes of conduct. Amazingly, too many owners (primarily those small "moms 'n' pops" who cannot afford to ignore these issues) take the position that this is just "for the big companies." Wrong! The "big companies" can afford to fight it or even lose. The small owner/operators cannot afford to lose. One simple sexual harassment suit by an employee or ex-employee can cost you your station. Get advice and counsel up-front while it is still inexpensive. Fines and individual lawsuits or labor actions after the fact are killers! An annual distribution and acknowledgement by every employee as to the contents of the company's HR policies and procedures, a re-affirmation of the company's Code of Conduct, a little affirmative recruitment and especially the compilation of reporting statistics as to who submitted employment applications whether solicited or not will go a long ways toward protecting the company, the livelihood of owner/operators, and incidentally the livelihood of employees.
Brett Miller
MCH Enterprises, Inc.
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TV Media Moves
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More Rohrs for TVB
Not a move, but rather a "staying put." Television Bureau of Advertising President & CEO Chris Rohrs has signed a three-year contract renewal.
Opening at Nexstar
Nexstar Broadcasting CFO G. Robert Thompson has informed the company that he's accepted a CFO position at another firm outside the broadcasting industry and is resigning, effective January 2nd. Nexstar says it is currently in discussions with candidates to become its CFO.
Another position
filled at New Viacom
With the split just a few days away, Toby Nelson has been tapped to be Sr. VP and Treasurer of New Viacom, reporting to CFO Michael Dolan. Nelson had been VP and Assistant Treasurer of Viacom since 1997.
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Below the Fold
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Ad Biz
Office Depot to Kaplan Thaler
To handle creative on its 85 million-dollar account...
Washington Beat
Senate rubber stamps
DTV compromise, tie-breaker vote from VP Dick Cheney...
Media Markets & Money
News Corp's & another billion
Plans selling a billion bucks worth of new bonds...
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More News Headlines
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Walter Dickson
dead at 90
WABI-TV (Ch, 5, CBS) Bangor, ME reports that the man who threw the switch to launch the station in 1953, Walter Dickson, has died at age 90. His 44-year career in broadcasting began at WABI radio in 1938 and ran though his retirement in 1982 - - moving from Chief Engineer to President and General Manager without ever switching stations (except to add TV to radio).
Letterman fighting
court order
Proving that you can get a court order for about anything if you try, attorneys for David Letterman are now asking a judge in Santa Fe, NM to rescind a restraining order against the TV host. The Santa Fe New Mexican newspaper reports that judge Daniel Sanchez granted the order sought by Colleen Nestler to make Letterman stay at least three yards away from her and not "think of me, and release me from his mental harassment and hammering." Nestler claims that Letterman used code words on his CBS show to indicate that he wanted to marry her and train her as his co-host. Letterman's lawyers say the order is "obviously absurd and frivolous."
TVBR observation: Couldn't she just watch Leno instead?
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December RBR/TVBR Digital Magazine
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In this issue, we ask for 2006 Wish Lists--everyone from programmers to researchers to radio and media agency CEOs give their take. In AdBiz, we spoke to Sarah Fay, ISOBAR US President about the future of digital marketing. In Streaming, we compared and contrasted two differing measurement methodologies with two of the top rep firms in the space. We also look at the latest in Traffic systems; interviewed Fox News's John Gibson; and learned about WOR-AM NYC's revitalization project. Last but not least, RBR/TVBR looked at the Susquehanna sale to Cumulus and heard from ABC Radio Networks' Dr. Tom Evans about 2006 predictions for radio research.
Read RBR/TVBR in 2 simple steps:
1.Create a simple account with Zinio and download the Zinio Reader.
2. You can then download the
December Issue of RBR/TVBR
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TVBR Radar 2005
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Television News you won't read any where else. TVBR--First, Accurate, and Independently Owned.
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Eight more nabbed
in public file dragnet
FCC veteran Roy Stewart warned those assembled at the NAB Radio Show 2005 in Philadelphia that a lot of the upcoming fining action would be in the public file area. Eight more licensees, all on television side, will be contributing between 3K-10K to Uncle Sam because they inadequately contributed documents to the file for public inspection.
Publisher Observation: TVBR warned you and now we will help you even more for next year. "What Every Operator Needs to Know in the Public File" - Cover cost is $189.00 but It is Free in pdf print format and emails tomorrow - But - 'Only to Paid RBR subscribers'.
| Pay and or Renew here to receive |
12/21/05 TVBR #248
Moody's downgrades VNU
There's more financial pressure on the management of Nielsen parent VNU. Moody's Investors Service has downgraded its long-term debt and that of its Nielsen Media Ratings Inc. subsidiary - - and kept them under review for a possible further downgrade. Unless VNU is sold (and the company has acknowledged getting takeover bids), Moody's says VNU is likely to focus on its core assets, particularly! its media ratings and data businesses, while suggesting that divestitures are likely in its B-to-B businesses (trade publications and trade shows). Publisher Courtesy: Any reader to a VNU trade such as Billboard, Ad or Media Week are welcome here at RBR, TVBR, Media Mix and our monthly Solutions Magazine - Independently owned for 23 years and dependable. We are going to grow again in 2006. Start this morning to receive
12/21/05 TVBR #248
Cablevision, JWT Detroit pact
Collaborating on Ford Motor Company's first VOD branding, entertainment and direct marketing campaign. The effort, focused in the NYC metro area, premieres later this month, and features two branded entertainment sections on the cable service's Optimum Autos interactive auto channel that highlights Ford's Fusion and Explorer models. Driving consumer traffic to the virtual channels will be a co-branded Ford/Optimum Autos banner on Cablevision's News 12 and Traffic and Weather channels that allow viewers to access the Ford VOD with a click of the remote control. The Ford channels will also be promoted in other strategic locations in the Cablevision landscape.
TVBR observation: Technology waits for no one and radio continues to stand still with technology. If you are waiting for someone to lead don't hold your breath. Every operator must take charge of their own businesses now.
12/20/05 TVBR #247
TV, you need to know this;
7 finalists for radio ratings competition
With only four passive monitoring devices in testing or beyond, the surprise is that Clear Channel got 34 submissions in response to its RFP for a new radio ratings system. Now seven finalists will be put through their paces by a panel.
TVBR observation: Clear Channel and its evaluation team have an aggressive timetable. The winner is supposed to be ready to begin deployment for real world radio ratings before the end of 2006. Arbitron has been happily pointing out, repeatedly to anyone who will listen, that PPM is ready to go now - - in fact, it's already being used outside the US - - while everyone else is playing catch-up. But that doesn't make it a slam-dunk for PPM. Advertisers and agencies have been telling radio for some time now that they want electronic audience measurement - - and they want it yesterday. So people in TV think you have a problem with 'LPM' - someone has got to wake up.
12/19/05 TVBR #246
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Local Sales Manager
WB58-KQCA-TV seeks dynamic LSM to train and motivate talented group of AE's. Must have passion for helping people solve problems and pass on the knowledge and experience. California's most livable markets is Sacramento.
Send cover letter and resume to:
KQCA-TV, attention HR
58 Television Circle
Sacramento CA 95814
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TVBR Epaper -- 108 annual
or just 9 a month
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©2005 Radio Business Report, Inc. All rights reserved.
Television Business Report -- 2050 Old Bridge Road, Suite B-01, Lake Ridge, VA 22192 -- Phone: 703-492-8191
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