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Volume 22, Issue 72, Jim Carnegie, Editor & Publisher
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Tuesday Morning April 12th, 2005
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TV News®
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Watchdogs unhappy with CPB shuffle
In a joint statement, CPB President/CEO Kathleen Cox and Chairman Kenneth Y. Tomlinson announced that Cox was adding an ex- to her title, effective immediately. New hire Ken Ferree (pictured), on board as EVP/COO for only a few weeks COO (3/16/05 TVBR #53) following his recent exit from a controversial tour of duty as the FCC's first Media Bureau Chief, will fill in for Cox while the search for a new President is conducted. The statement noted that Cox was a major factor in implementing the McKinsey study which focused on funding and audience appeal of noncom programming, and now that the process was completed, it was time to bring in new leadership. Jeff Chester of the Center for Digital Democracy is not so sure, noting that the announcement came at close of business on Friday. Chester argues that Ferree supported the deregulatory regime of Michael Powell at the FCC, "...as he will deliver to his new boss [Tomlinson] - - whatever was required to advance ideological interests." Chester will not be surprised to see Ferree get the nod after the search is over. "The ideologically driven majority on the board of the Corporation for Public Broadcasting now has the perfect apparatchik to run its zealous campaign to promote conservative/GOP-approved public broadcasting programming." "Moreover," he also said, "Ferree was unwilling to engage in the kind of public dialogue that is essential when dealing with critical issues, such as the future of the First Amendment."
TVBR observation: Yes, Ferree was working for an FCC chairman who espoused deregulatory, open market ideas. It was Powell's job to make those types of determinations, and it was Ferree's job to create regulation within Powell's framework and the law. It was not Ferree's job to barnstorm the countryside getting input from concerned Americans. That said, we found Ferree to be extremely open and communicative - - he was anything but evasive, and he was willing to state his own opinions when asked. For example, when explaining his plan to complete the DTV transition, he stated his support for subsidized set-top boxes for low-income households, and said he expected multicast must carry to be codified into the regulations. In the first case, he stated a position opposite that later taken by the Bush administration, and in the second, he staked out a position voted down 4-1 by the commissioners. Bottom line: Ferree has his own mind, we don't know all that many of his own personal opinions, and calling him an "apparatchik" at this point is a bit premature.
Taricani to be fetted in Vegas
Now that a judge has ended his home internment early (4/8/05 TVBR #70), his fellow broadcast journalists are ready to give WJAR-TV Providence reporter Jim Taricani a hero's welcome next week in Las Vegas. He'll receive a Presidential Citation from the Radio-Television news Directors Association and make some remarks about his ordeal at Monday's opening session and business breakfast for RTNDA@NAB in the Las Vegas Hilton. RTNDA will also present a Presidential Citation to WJAR VP and News Director Betty Jo Cugini for supporting Taricani in refusing to reveal a confidential source. "Jim Taricani is a hero to those of us in journalism, regardless of the media in which we work, because he defended a basic principle of journalism and was willing to pay the price for that defense. But there are other heroes who were part of his story, too. His station and its management and staff, and the owners of the company who stood by him and his family, also are worthy of our admiration," said Bob Priddy, RTNDA chairman and news director at Missourinet in Jefferson City, MO.
"Survivor" contestant back in TV
Jeff Varner didn't win CBS' "Survivor" when he was a contestant in 2001, but he apparently got the TV bug. He already had a journalism degree, but had been working as Internet project manager prior to "Survivor." He worked briefly as an interviewer for the TV Guide cable channel and has now landed a weekend anchor job at Fox O&O WGHP-TV (Ch. 8) Greensboro-High Point-Winston Salem, NC. But while "Survivor" gave him TV exposure, Varner says there's also a downside. "I have the label of reality-show contestant tattooed across my face. I have a journalism degree, the experience, and I can write better than most producers. But I know I have to work three times as hard because credibility is a big issue," he told the Greensboro News & Record.
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Piece of pie for gamemakers?
There's a new agency out there, set to make a play for a piece of the advertising pie, and it's not looking to place the ads on the air, over the wire, from satellite or in print. According to the New York Times, a company called Massive, owned by Mitchell Davis, has noticed that video games rob eyeballs from purveyors of traditional program distributors, either over the same television screens the programmers used to have pretty much to themselves, or on a computer screen. Massive plans to do product placements, initially not on television but on Internet games, particularly focusing on the genres of sports, shooting and strategy. Tech from Massive will put billboards and other forms of product placements into the games, and it will be able to modify the ads. This will also work over game consoles/TVs eventually, as long as an Internet connection is present.
TVBR observation: Imagine Pacman. He eats little dots. No extra money there. Why not real Dots, the movie theater candy? Why not Skittles? Why not M&Ms? And instead of a generic bunch of cherries moving around the screen offering extra points, why not a Hostess Twinkie? This isn't entirely a new concept - - putting billboards on the homerun fences at ballparks is an ancient form of gaming advertising (easily adaptable to video games), and we've seen things like resort town versions of Monopoly where the properties are local business establishments. There was even the old BIA "Investing in Radio" game which allowed you to buy and sell existing radio stations using real service companies for help. All this goes exponential with electronics and the Internet. The possibilities for this really are endless, meaning it is a virtual lock that another hungry mouth is going to belly up to the table trying to carve out yet another piece of the advertising pie.
Transaction outlook: 2005, Part 2
How does the market look for station trading this year?
Here's the view from Brian Cobb of CobbCorp. "I'd like to think it's going to be better than the last four years, but I think that may be optimistic unless we can get some kind of clarity or waivers from the FCC on some of the issues that are in front of us. Number one - - I still think that small markets in some situations need to be allowed to have duopolies and if they're not going to deal with it legislatively, I think they need to deal with it on a case-by-case basis, and maybe they'll do that." Otherwise? "More of the same." | More... |
Neil takes WSJ to task
You've got to hand it to the PR firms working for XM and Sirus - - they've done a heck of a job getting newspapers to run stories that make it look like satellite radio, which still has relatively little penetration of the US media market, is already a major player and has terrestrial radio on the run. It seems that Cox Radio CEO Bob Neil got fed up with all of the hype and fired off a letter to set the record straight at the Wall Street Journal. He pointed out that both satellite radio companies are losing money had over fist and combined have fewer listeners than the top three radio stations in new York City. The WSJ ran his letter yesterday under the headline "Satellite Radio: Too Early to Pass Out the Cigars." | Read it here |
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Adbiz©
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Tanqueray launches new ad campaign
Tanqueray announced the launch of its new national advertising campaign featuring stylish personality, Tony Sinclair. As the face of Tanqueray, Tony has a dry wit and social ease that are a perfect complement to the gin's crisp taste and mixability. With his engaging wit and irresistible charm, Sinclair is a social magnet seen enjoying a series of enviable situations while inquiring ... "Ready to Tanqueray?" The four spots begin airing nationally yesterday on cable stations, and early this summer will be seen in out-of-home venues in 14 markets, including New York, Los Angeles, San Francisco and Boston. The ads showcase entertaining scenarios each with a unique Tanqueray twist underscoring Sinclair's sense of humor. 30 second spots will air on CNN and Spike TV and will be supported beginning in early July by billboards, bus shelters, kiosks, interactive taxis and trains. Additionally, for the first time Tanqueray will be a sponsor of the Kentucky Derby, where Sinclair will make his debut. The ads are part of an integrated marketing campaign that includes retail point of sale materials, interactive communications and events. A PR effort will further articulate the brand's personality by seeking to decipher what defines a "social magnet" and if that trait can be learned or is genetic.
All-Star athletes highlight
Puma TV effort
Yesterday, Puma unveiled new executions of their New Stuff Campaign. Boston Red Sox superstar Johnny Damon, Los Angeles Galaxy soccer celeb Cobi Jones and skateboarding veteran Scott Bourne discover the brand's latest sportlifestyle apparel while wearing nothing but their Puma underwear. Each of the three 15-second spots opens with the athlete dressed only in their underwear against a crisp white background. Johnny, Cobi and Scott then demonstrate tricks of their trade - - baseball, soccer and skateboarding. As the athlete shows off his skills, he discovers a new piece of Puma apparel and inherits it as his own. Running yesterday through 5/22, the new ads highlight Puma Track Pants, Puma Shift T-shirt and the T-7 Track Jacket. The new spots run nationally on G4/Tech TV, MTV2, Fuel, Fuse and Comedy Central. Puma will also run the ads regionally in New York, Los Angeles, Boston and San Francisco. The New Stuff campaign broke globally in November 2004 and continues in 2005 with new evolutions of the original concept.
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| Media Markets & MoneyTM |
Young tenders for bonds
Yet another broadcaster is buying back some expensive public bonds to refinance at lower rates. In this case, Young Broadcasting isn't even paying such a high rate - - but it can apparently do better with its bankers. Young announced that it had received a commitment from affiliates of Wachovia Securities, Lehman Brothers, Merrill Lynch and BNP Paribas to amend and restate its existing senior credit facility. The proposed facility will provide for a 275 million term loan and continue to provide for a 20 million revolving credit facility. Young said it will commence a cash tender offer and consent solicitation for all of its 246,890,000 outstanding principal amount of 8.5% Senior Notes due 2008. Holders will be offered approximately 1,042.50 per 1,000 face value, plus accrued interest outstanding. The exact value, which includes a 30 bucks consent payment, will be determined by a formula linked to a US Treasury note.
Big market, little channel
A low power television station in Washington is going to get religion. Marcus Lamb's Word of God Fellowship is picking up WKRP-LP Channel 23 from Capital Media LLC. According to Greg Guy of Patrick Communications, who brokered the deal, the price is 975K. The seller is owned by Bart Fisher and Patrick Dowd.
TVBR observation: You can make a nice living with a low power station in a big market - - it all comes down to cable carriage. Lamb has an excellent chance of getting a fine return in this investment.
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| Washington Beat |
Battleground 2006?
Howard Dean, in his new capacity as head of the Democratic National Committee, has at least partially tipped his hand as pols look ahead to the 2006 midterm elections. He's teed up 465K in campaign warchest money and fired it off to local organizations in four states, all of which went to George W. Bush in the 2004 presidential election. The cash is going to Missouri, North Carolina, North Dakota and West Virginia. The Democrats are defending Senate seats in ND and WV, and the Republicans are defending a seat in MO. This is an off-election for Senate in NC. Dean says more local investments are in the works.
Who's up for the Senate in 2006
Based on raw numbers alone, the he Democrats will have their work cut out during the next round of midterm elections. 17 Democratic seats are up for re-election, compared to only 15 for the Republicans. The final Senate election involved an independent. The 17 Democrats up for re-election are Daniel Akaka (D-HI), Jeff Bingaman (D-ND), Robert Byrd (D-WV), Maria Cantwell (D-WA), Thomas Carper (D-DE), Hillary Clinton (D-NY), Kent Conrad (D-ND), Jon Corzine (D-NJ), Dianne Feinstein (D-CA), Edward Kennedy (D-MA), Herb Kohl (D-WI), Joseph Lieberman (D-CT), Bill Nelson (D-FL), Ben Nelson (D-NE) and Debbie Stabenow (D-MI). Two Democrats, Mark Dayton (D-MN) and Paul Sarbanes (D-MD), have announced their retirement following the current 109th Congress. The 15 defending Republicans include George Allen (R-VA), Conrad Burns (R-MT), Lincoln Chaffee (R-RI), Mike DeWine (R-OH), John Ensign (R-NV), Orrin Hatch (R-UT), Jon Kyl (R-AZ), Trent Lott (R-MS), Richard Lugar (R-IN), Rick Santorum (R-PA), Olypmia Snowe (R-ME), James Talent (R-MO) and Craig Thomas (R-WY). Majority leader Bill Frist (R-TN) has said he does not intend to run again, and there is widespread speculation that Kay Hutchison (R-TX) will give up her Senate seat to run for governor. Independent James Jeffords (I-VT) is also up for re-election. He defected from the Republican party back in 2001, and votes with Democrats more often than not.
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| Programming |
"Grey's Anatomy" to stay put
Be honest. Could you have imagined a year ago that we would now be able to run this quote from the programming head at ABC? "We're in the enviable position of having two shows that have each performed extremely well for us Sundays at 10:00 - - 'Boston Legal and 'Grey's Anatomy.' We had already picked up 'Boston Legal' for next year based on its stellar run thus far this season. Now, with the strong debut of 'Grey's Anatomy,' we are very optimistic about having an additional asset of tremendous value heading into Fall. However, with this embarrassment of riches comes a tough decision. Ultimately we decided that, without having adequate lead time or marketing dollars to devote to moving either show so late in the season, we'd continue to let 'Grey's' build on its tremendous momentum through May. We're extremely excited that this will give us the amazing luxury of bringing 'Boston Legal' back next season with an unheard-of 27 original episodes," said Stephen McPherson, President of ABC Entertainment. The original plan had been to bring "Boston Legal" back after four weeks of introducing "Grey's Anatomy" in the key slot following "Desperate Housewives." It seems, though, that the new medical drama is drawing even more viewers than "Boston Legal" did in the same time slot - - about 17 million viewers, vs. 12.5 million - - so "Grey's" will keep the slot for the rest of this season. Don't mess with success.
Spike set to debut
"The Lance Krall Show"
Fresh from his stint as "Kip" on the faux reality series "The Joe Schmo Show," Lance Krall is getting his own show - - with the clever name "The Lance Krall Show" - - on Spike TV. In the premiere episode next Monday (April 18), entitled "Love and Peanut Butter," a cast member is fired within the first five minutes of the series. Impersonating actor Christopher Walken, Lance prank calls an actual restaurant and barks orders at a very flustered manager. Also featured, an amateur reporter who shows up too late to catch the action; Trik*D! - - think Punk*d, only stupider - - and a guy so desperate that he has to rent a friend. In addition to Krall, the cast includes Sarah Baker, Phil Cater, Annie Humphrey, Rob Poynter, Michael Sweeney, Loren Tarquinio and Anna Vocino.
On Demand Media Group launches for VOD services
Neil Goldberg and Beverly Doughty have joined forces to create a new media company, On Demand Media Group (ODMG) to provide content, strategy, and marketing support for on-demand and streaming media platforms including cable, IPTV, Mobile, and wireless distributors. ODMG has already licensed events, movies, kids programming, and foreign language programming to a variety of companies. "Major studios, cable operators, phone companies and others are all developing their on-demand and streaming media services," said Goldberg. "While everyone understands the opportunity, very few of these organizations have the luxury of focusing solely on VOD, and that's where we come in." Combined, Goldberg and Doughty have over 35 years of entertainment industry experience, including over 15 years specializing in VOD.
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| GM Talkback |
The cost of Sarbanes-Oxley
Recently, TVBR talked with the industry about how the Sarbanes-Oxley Act has affected their accounting routine. By the end of last year, publicly held companies had to be in compliance (billing systems).
W. Lowell Putnam, President and CEO Video Communications, Inc. (VCI):
"Because it requires personal sign-off by top level officers and allows them to become individually liable, Sarbanes-Oxley (SOX) has forced many companies to review all their financial systems and practices to a degree that has not been done for years, if at all. Much of this review has been done by outside auditing firms to a cost of millions of dollars in billable hours, so it is not surprising that some companies are now considering going private to save those costs. | More... |
Tomorrow, we get opinion from Ed Piette, CBS's KCCO-TV Minneapolis.
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| Stock Talk |
Ford gives Wall Street the jitters
First GM lowered expectations for this year. Now Ford has slashed its profit outlook. Weakness in the auto sector has made Wall Street investors cautious, so stock prices moved lower on Monday. The Dow ended down 13 points at 10,449.
As the auto sector goes, so go broadcasters, who are dependent on automakers as a major source of ad revenues. Paxson fell 9.4% after its recent gains on takeover speculation. ACME was off 5% and Nexstar fell 2.5%. The big mover in the other direction was Young Broadcasting, up 3% after announcing a new deal with its lenders.
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| Stocks |
Here's how stocks fared on Friday
| Company |
Symbol |
Close |
Change |
Company |
Symbol |
Close |
Change |
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Acme
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ACME
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4.71
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-0.25
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McGraw-Hill
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MHP
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85.64
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-0.40
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Belo
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BLC
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24.00
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+0.03
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Media General
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MEG
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60.88
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-0.12
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Clear Channel
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CCU
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34.28
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-0.07
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Meredith
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MDP
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46.39
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+0.01
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Disney
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DIS
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28.13
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-0.27
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News Corp.
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NWS
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17.42 |
-0.03
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Emmis
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EMMS
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18.74
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-0.08
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Nexstar
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NXST
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6.59
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-0.28
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Entravision
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EVC
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8.91
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unch
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NY Times
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NYT
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35.70
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+0.13
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Fisher
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FSCI
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51.34
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+0.13
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Paxson
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PAX
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1.25
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-0.13
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Gannett
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GCI
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78.81
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-0.24
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Saga Commun.
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SGA
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15.53
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-0.07
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Gen. Electric
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GE
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35.82
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+0.08
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Scripps
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SSP
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48.30
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+0.23
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Granite
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GBTVK
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0.32
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+0.01
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Sinclair
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SBGI
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8.10
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+0.04
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Gray
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GTN
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14.06
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-0.01
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Time Warner
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TWX
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17.85
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-0.12
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Gray, C1. A
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GTNa
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13.01
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-0.18
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Tribune
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TRB
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38.86
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-0.01
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Hearst-Argyle
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HTV
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25.71
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+0.04
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Univision
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UVN
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28.00
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+0.04
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Jeff-Pilot
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JP
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48.82
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-0.02
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Viacom, Cl. A
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VIA
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34.93
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-0.37
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Journal Comm.
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JRN
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16.98
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-0.09
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Viacom, Cl. B
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VIAb
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34.70
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-0.42
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Liberty Corp
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LC
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40.45
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-0.41
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Wash. Post
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WPO
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899.50
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-0.50
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LIN TV
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TVL
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17.00
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-0.03
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Young
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YBTVA
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8.25
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+0.24 |
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__UNSUB__ to this email service.
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Bounceback
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We want to
hear from you.
This is your column, so send your comments to tvnews@rbr.com
Regarding :60s and :30s...a little history lesson.
You know, I have been watching the dialogue that has been going on about 30'S vs. 60'S with great interest and humor. I want to take everyone back "Many Many Years Ago" ........ Once upon a time there was a Company called "Drake-Chenault," where I was VP of Sales and Marketing. The Management side of that organization was headed up by a wise and sage man named Gene Chenault, and HE ...... "Not Clear Channel" created the commercial concept "Less is More."
| More... |
Ron Nickell
Sr. VP. Radio Colorado Network
GAB Satellite Networks
President RNP Productions/ Broadcast Consultants
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Upped & Tapped
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Three upped at CapitalSource
Capital Source has named new Managing Directors for the three regional groups in its Corporate Finance Business (which includes its broadcast lending): Richard DeBaere for the Western Group; Jeff Kilrea for the Midwestern Group and Vince Twomey for the Eastern Group.
Lender promoted at GE
GE Commercial Finance Global Media & Communications has named Scott Webster Sr. Vice President of Origination, making him responsible for loan originations and structuring in the North American communications sectors. He had been a Sr. VP and Risk/Underwriting Team Leader.
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RBR - Radio News
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More women sales managers in radio,
still few PDs
A couple of weeks ago, the group Mentoring and Inspiring Women in Radio (MIW) released data showing that the overwhelming majority of radio General Managers are male. Now the group is out with more number crunching. It's found that women are making headway as sales bosses, but not much in programming. MIW's Gender Analysis Summary found that 30.2% of all US radio stations had a woman as General Sales Manager in late 2004. That's up from 29.5% a year earlier. But when it comes to Program Directors, only 10.7% were women in late 2004, a number that has fluctuated only slightly since MIW's tracking began in 1995. | More... |
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May - Radio & Television Business Report
The First Real Monthly
Business Media Magazine
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Upfront looms on
the horizon

May Radio & Television Business Report focuses on One-On-One interviews with the money Ad Players: David Verklin, Steve Grubbs, Harry Keeshan, Jon Mandel, Ray Warren, Ira Berger, Jean Pool, Julie Roehm and others that read TVBR religiously. They're participating because they want you to know what they need to help make informed decisions. They comment on programming that they view promising for this upfront; they examine thoroughly the real issues that affect the marketplace as all are getting busy. This is a large story already and getting bigger.
Watch for the May Issue of
Radio & Television Business Report. The 2005-2006 Upfront Examined.
If you have not revalidated, do so at www.tvbr.tv to ensure the delivery of your May issue.
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TVBR Radar 2005
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Television News you won't read any where else. TVBR--First, Accurate, and Independently Owned.
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Now, everybody
wants to buy Paxson
After two years of searching for a buyer for Paxson Communications, Bear Stearns and Citigroup never managed to bring a viable deal to the table. But now that the company has dismissed its investment bankers, it seems that people are lining up to make a bid. In addition to Byron Allen, the New York Post reported Friday that Jeff Kwatinetz's Hollywood talent agency, The Firm, is also trying to line up financing to buy Paxson. The problem with both of those bidders is that, as far as TVBR can determine, they don't actually have the 2.2 billion plus in place to make a formal bid.
TVBR observation: It's by no means certain that the company will be sold. Now that Paxson has cut staff and is ending its local JSAs, management is working on a new structure that will get the company out of producing any programming of its own, generate substantial cash flow, and provide a way to refinance the company's debt. No, it won't be all infomercials - - that would violate Paxson's contracts with cable systems - - so it looks like the company will become more of a time broker - - leasing airtime (and its valuable cable clearances) to program producers willing to pay their own way and sell their own ads.
04/08/05 TVBR# 71
TVBR observation:
Washington should stay
out of broadcast ratings
We can't imagine why Rupert Murdoch thinks he, or any other broadcaster, would be better off by having the federal government regulate broadcast ratings. For that matter, Sen. Conrad Burns (R-MT) is a former broadcaster, so you'd think he would have more sense. But no, they are the two people pushing the hardest to inject the Washington bureaucracy into broadcast ratings - - and Nielsen's Local People Meters (LPMs), in particular. They are horribly wrong and must be stopped. 04/08/05 TVBR# 71
ABC-TV bows out of
Houston PPM test
Although the ABC O&O in Philadelphia, WPVI-TV (Ch. 6), encoded for the first US test of Arbitron's Portable People Meter (PPM), ABC has elected not to encode at KTRK-TV (Ch. 13) for this year's test in Houston. TVBR observation: The big change from any current Nielsen meter to Arbitron's PPM is that PPM is built on technology that picks up audio from radio, TV, cable, movie theaters and in store apparently has ABC concerned on how that will change the definition of a viewer. The 'What If' theory is in play meaning excuses of what if anything happens or could occur. So ABC thinks more work is needed. We think that is BS since progress can not be made without testing. Don't complain with the finished product it you are Not a part of the process. 04/08/05 TVBR# 71
Sen. Burns won't take
no for an answer
FTC may have found that it has no jurisdiction to jump into the dispute over Nielsen's Local People Meters (LPM), but Sen. Conrad Burns (R-MT) isn't satisfied. He's written to FTC Chairman Deborah Platt Majoras, suggesting that she overlooked reasons why the FTC ought to get involved. Burns also said he may introduce legislation to force the government to get into regulation of broadcast ratings.
Read the entire letter.
TVBR observation: Of all of the people on Capitol Hill, Conrad Burns, a former broadcaster, should be fighting to keep the government out of regulating broadcast ratings. Instead, he's leading the charge to inflict an unnecessary and onerous burden on Nielsen, Arbitron and their broadcast clients. If you know him personally - - and many of our readers do - - you would do well to drop Sen. Burns a note and tell him just how wrong he is.
04/08/05 TVBR# 70
ABC-TV's Mike Shaw educates investors on the upfront
Presented a tutorial on upfront advertising hosted by Deutsche Bank Securities reminding the investment and analyst community that, they want to be predictive, want to look at the upfront and the upfront results and declare winners and losers. It's not that easy, and it's just a component, albeit the most important, of the entire 52-week process.
TVBR observation: In other words as we stated last year, those thrilling days of yesterday are gone and upfront business will be an evolving process called Pump and dump. Good for local TV and Radio. Networks have yet to learn the real value of Content being King and Presentation Queen in their planning process. Plus using two C's - Commons sense and Commitment. 04/08/05 TVBR# 70
Mobile phones to Replace TV
as prime ad medium
Mobile telephones and other wireless communication devices will soon become the most important medium for advertisers to reach technology-savvy consumers, according to a forecast by Andrew Robertson, BBDO CEO. He believes the way forward for advertisers to reach consumers would be to use wireless devices such as mobile phones, laptop computers and the Blackberry e-mail devices favored by traveling corporate execs on the go.
TVBR observation: Laptop, Blackberry? Hey you are reading TVBR on this technology right this minute. Hello. 04/08/05 TVBR# 70
FTC won't enter LPM battle
After discussions with Nielsen, the Media Ratings Council (MRC) and Local People Meter (LPM) critics, the Federal Trade Commission says it found no evidence of any deceptive or unfair practices in Nielsen's LPM rollout. | Read the entire letter here. | TVBR observation: Amen. We have said time and again that Rupert Murdoch and others are making a big mistake by trying to get the US government involved in regulating broadcast ratings. These problems need to be worked out in the industry - - and they can be.
04/07/05 TVBR #69
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©2005 Radio Business Report/Television Business Report, Inc. All rights reserved.
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