ANA publishes study on client-agency relations
Released a benchmark study on client-agency relations. The research, which included both clients and agencies, is designed to help both parties understand best practices that make their "marriage" work. The survey of more than 100 major advertisers revealed that: * Advertisers want agencies that are responsive (95%) and provide outstanding service (95%). This is consistent regardless of type of industry or size of company. * The top three attributes advertisers want from their agencies are effective campaigns (56%), outstanding ideas and implementation (40%), and strategic counsel and insights (35%). TVBR observation: In short it is called accountability and the real McCoy. For complete details and knowledge take a click. | Full Story Click Here |

AHAA releases Hispanic ad spending by company
In preparation for its semi-annual conference in Miami this week, the Association of Hispanic Advertising Agencies (AHAA), in association with TNS Media Intelligence/CMR, has released a comprehensive ranking of Hispanic ad spending by marketer. The top three on the list are P&G, Sears and GM, which spend between 5.2% and 21.1% of their ad budgets targeting Latinos. TVBR observation: Top 20 advertisers in US Hispanic market chart is worth the printing out since the information is based on TV & Print, Jan-Sept. 2003. | Full Story Click Here |

Interep and Advertising.com
announce partnership
Interep and Advertising.com announced a strategic marketing partnership designed to provide integrated online and radio-based campaign solutions with measurable ROI for advertisers. Interep will work with Advertising.com, a results-driven interactive marketing services provider for interactive advertisers and publishers, to deliver the joint offering. Says Marc Guild, President of the Interep Marketing Division: "Through this type of integrated radio/Internet campaign, we can optimize results by altering format, site, daypart - even day of the week - while providing advertisers with documented ROI data." He added, "Radio and the Internet are highly complementary media. Radio's ability to drive consumers to a website and build awareness is the perfect match to the Internet's ability to deliver highly targeted, addressable messages and complete the sale."

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P&G's Jim Stengel talks reality of today's advertising world.
Accountability Part II:
They are at it again.
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Emmis CEO Smulyan proposes TV coalition to challenge cable
proposing that TV station owners team up in a coalition utilizing digital multicasting to create new local competition for cable companies. He's pitching a DAS (digital antenna system) initiative as a way for broadcasters to both create a new revenue stream and give them leverage in demanding retransmission payments from the MSOs.
04/20/04 TVBR #77

Lawmakers take tough line on smut
Members of Congress hung tough on increasing indecency fines and is clearly a hot button with lawmakers, with no one questioning the FCC's crackdown or the current legislative effort to dramatically increase fines. TVBR observation: Realize that the majority of legislators on Capitol Hill - - all of the reps and about a 1/3 of all senators - - are resubmitting resumes to their constituents to be rehired for another two or six years. The only people who take the trouble to say anything are those who Hate the likes of the Stern's. Congress look at the ratings and see in them a large segment of the population their constituents that actually like the Sterns, and while doing so, try to work in some consideration of the constitutional implications of this issue. Defending anything considered indecent and ugly, unrewarding, and close to Election Day has caused the vast majority of both parties to take the path of least resistance. 04/20/04 TVBR #77

Fight or flight?
Two groups, two reactions
Animal behaviorists define two basic reactions to danger: fight or flight. While there virtually unlimited possible reactions to a given threat, most of these reactions can be easily placed in one category of the other. In the current indecency flap, Clear Channel has quite obviously chosen to flee. Viacom, on the other hand, looks like its ready to stand and fight. TVBR Observation: Would Randy Michaels have been capable of replicating Hogan's performance? We think not. 04/20/04 TVBR #77

Widely-divergent coalition
files pro-Bono petition
A cross-discipline group comprised of television networks, broadcast ownership groups, industry organizations, watchdog groups and entertainers has come together to protest the FCC's finding of indecency in regards to the Bono/Golden Globe "f-word" incident. Davis Wright Tremaine attorneys Robert Corn-Revere and Ronald G. London are counsel for the group. TVBR observation: TV talk shows and soap operas routinely air material that is as sexual and titillating as anything the shock jocks did in years past. Double standard? Bet your sweet vertical smile there is. Bravo to these groups.
04/20/04 TVBR #77

AFL-CIO targets Clear Channel
over executive pay
The AFL-CIO has picked ten public companies in its annual campaign against what it views as excessive executive pay packages - - and one of this year's targets is a broadcasting company, Clear Channel Communications. Editor's Note: Naples, Florida Is Calling - How radio is killing itself from the inside out. Senior Management is killing this business from every angle. These selfish leaders are lining their pockets and the pockets of Wall Street and the legal community without any consideration for the future of the medium, the people who work in it. This is not a commentary from some old fart longing for the good old days where WABC had more listeners than the population of most major cities. This is from someone who has been to the front line, and doesn't like what he is seeing there. Read the entire perspective on Naples, Florida Is Calling in the May RBR Solutions Magazine, page 3.
04/19/04 TVBR #76

TVB Roars with Outlook for TV
Here are the quick bullet points from President Chris Rohrs for 2004: #1 The transition to Digital transmission, #2 The Business Process of Spot is about to be re-born and #3 TV station websites are capturing the potential that Broadband to the Home is finally delivering. Editor's note: For those who did not take one day out of their calendar... hit the showers. Free TV is at risk. 04/19/04 TVBR #76

Whiting responds to Fox's people meter trashing at TVB
Poor Nielsen CEO Susan Whiting took a heck of a beating over people meters at last week's TVB2004. But she may have reached a boiling point over it when it comes to Fox's statements, or shall we say, "campaign," against the devices. TVBR observation: Again, Arbitron and Nielsen do lunch and get to know one another real quick, like now. 04/19/04 TVBR #76