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Welcome to TVBR's Daily Epaper
Volume 22, Issue 99, Jim Carnegie, Editor & Publisher
Thursday Morning May 19th, 2005

TV News®

CBS announces
2005-2006 primetime schedule

CBS, projected to be the most-watched network among total viewers this season, unveiled a new lineup yesterday of crime dramas and supernatural thrillers to further ratchet-up its appeal to younger viewers. The Tiffany Network introduced six new series at its upfront presentation in NYC, including a sci-fi adventure, a suspense thriller, a paranormal drama with an emotional twist, a
Jerry Bruckheimer crime drama set in the suburbs and two ensemble comedies. The freshmen series are Threshold, Criminal Minds, Ghost Whisperer, Close to Home, How I Met Your Mother and Out of Practice. And, no surprises here: CBS will return The King of Queens, CSI, Two and a Half Men, 60 Minutes, Survivor, The Amazing Race and 10 other primetime programs and entertainment series. Cancelled shows included 60 Minutes II (see related story), Judging Amy, Joan of Arcadia, the Jason Alexander comedy "Listen Up" and the long-running military drama "JAG."
| See the full schedule and new program descriptions, here |

Rural reps look out for translators
The DTV transition is moving forward in fits and starts, amid increasing pressure from some quarters to make it a done deal sooner rather than later. Among the many unresolved issues, however, is the fate of TV translators. It is not one of the issues which comes up when remaining hurdles are listed. A bipartisan group of US Reps is trying to change that. The group expressed its concerns in a letter to Energy and Commerce Committee honchos Joe Barton (R-TX) and John Dingell (D-MI). They noted how locals, especially in remote and often mountain-girded areas, rely on translators for off-air reception, and how these facilities have yet to be assigned side-channels to begin the expensive process of installing DTV equipment. "We hope that you will consider phasing-in the transfer deadline or exploring other options to assist smaller broadcast markets as digital television transition policy is developed in you committee," they wrote. "As members of Congress representing rural areas, we believe that providing greater flexibility to these broadcasters will be beneficial to consumers." The letter was signed by Jim Matheson (D-UT), John Salazar (D-CA), Tom Udall (D-NM), David Wu (D-OR), Rick Boucher (D-VA), Peter DeFazio (D-OR), J.D. Hayworth (R-AZ), Heather Wilson (R-NM), Raul Grijalva (D-AZ), Jim Gibbons (R-NV), Rob Bishop (R-UT), Mark Udall (D-CO) and Marion Berry (D-AR).

Bipartisan pols trolling for cash
Fred Wertheimer, pictured, of watchdog Democracy 21 is sounding the alarm about a bill in the House of Representative - - H.R. 1316 - - which he says is masquerading under the name "The 527 Fairness Act" but which has nothing to do with 527 groups, the source of a great deal of soft campaign advertising money during the 2004 election cycle. Instead the bill, introduced by Mike Pence (R-IN) and Albert Wynn (D-MD), would do away with Watergate-era personal campaign donation limits. Wertheimer says there is an existing two-year limit to what federal pols - - presidents, senators and reps - - can receive on behalf of their party from a single donor: 61.4K, to be exact. That ceiling would balloon to 1M under the new bill. And a 40K two-year limit on donations to specific federal candidates would explode to 2M. "The Pence-Wynn bill is legislation designed for millionaires, billionaires and influence-seeking Washington lobbyists," said Wertheimer.

TVBR observation: For broadcasters it's a double-edged sword. Sure, there'll be more cash. Also more regulation, more government scrutiny, more disruption of the normal flow of business, and more pressure to provide discount political rates.


Help on the way for shark-bitten Delay?
The Free Enterprise Fund is readying an ad campaign to benefit House Majority Leader
Tom Delay (R-TX). The group says that the "liberal media and government" has been in a feeding frenzy, according to an Associated Press item, with Delay as the main course. The group is looking to place over 100K worth of spots in selected markets, which will include Delay's own stomping grounds - - he represents a district in the suburbs of Houston.

TVBR First
Shake-up at Arbitron
Just last week Arbitron eliminated its Outdoor division, pink-slipping sales chief Joan Gerberding and her top staff and putting the half-dozen or so sales reps under the Cable division. Now Arbitron has told staffers it is closing down its New York Marketing Communications office. Those four people are being given opportunities to apply for their jobs again, but they'll have to move. The department will now be consolidated in Columbia, MD, with the employee count now approaching 20. According to Arbitron spokesman Thom Mocarsky, both the Outdoor and Cable divisions primarily market Scarborough data to those industries, which explained that roll-up.

TVBR observation: Although Arbitron once did a local market ratings test for Outdoor, any ratings product for outdoor, likely involving PPM, is years in the future. Both Arbitron and Nielsen have hopes of providing new products to measure Outdoor - - but somebody will have to agree to pay the bill before they're rolled out. The justification for the Marketing Communications consolidation is obvious - - it's a lot cheaper to have everybody in one place and when it comes to operating costs, Columbia, MD beats Manhattan hands down.

Frank Gorshin dead at 72
He was best known for his role as The Riddler on the "Batman" TV series, but Frank Gorshin had a long run acting in movies, on TV and on the stage. He died Tuesday at a hospital in California after a long battle with lung cancer and his family announced his passing yesterday. As it happens, Gorshin's last role - - a cameo along with Tony Curtis - - will be seen tonight in the season finale of "CSI" on CBS.



Upfront 2005
Fox and UPN wrap up Upfront today
"American Idol" has results every time it airs, but it is said to have a difficult time when it comes to selling it in the upfront. The price tag is too high for the red Coke room. The entire show began as a triangle event with Coke, Fox, and Clear Channel Radio. (Radio plays a very important role) The advantage or disadvantage is Idol airs twice weekly tallying up 2/3rds of their ratings points, which doesn't give much wiggle room to buyers. Gail Berman leaving is not going to help either. But the outlook is not bad if Fox stays focused on programming with the likes of "House," which is an excellent program - - just needs more marketing exposure. "House" has an attitude and appeals to the young demos. Fox could use more youth programming to spin off of 'Idol' and if it can create a partner with 'House'...but please no spins offs of spin-offs like CSI or Law & Order. ("The O.C.: East Coast" for example!) Fresh content. UPN always goes head to head with WB night after night with little audience target focus or branding. Some say UPN may now be getting its act together by targeting women with its success of "America's Next Top Model," if you are into this programming as many women are and will be. Just check the retail sales of clothing for this demo. Pink and black are in. It is no secret that UPN won't go up against CBS, NBC or ABC, but after the WB, period. Viacom's Les Moonves (CBS) now is in control of UPN and that is a confidence builder with buyers by our take. UPN will shake, rattle and roll. It will take time to brand, but Moonves has the assets to do it, which again will include promotion on radio.

Univision details 2005-2006 programming
Univision unveiled its programming schedule for the 2005-2006 season. New Programs include "World Cup 2006" and Primetime Novelas including: | More... |

Telefutura unveils fall sked
TeleFutura unveiled an expanded 2005-2006 programming schedule at its fourth annual Upfront presentation yesterday. New Programs include: * "En Vivo Y Directo" is a primetime news program that gets to the heart of the events that shape our lives. "En Vivo Y Directo" blends breaking news and information -- presented in a contemporary multi-faceted format -- from TeleFutura's digital, state of the art broadcast center brought to viewers from around the world. (Monday-Friday, 7:00 p.m. - 8:00 p.m. ET) * "Cine de las Estrellas" Each night brings a different hit in primetime from the film library ever assembled for Spanish-language television. The entertainment continues on weekends as well, with "Cineplex" airing blockbuster movies. * "Sueños y Caramelos," a Novela produced by Televisa, is a heart-warming story of a young girl with a wild imagination. (Monday-Friday, 6:00 p.m. - 7:00 p.m. ET)


Adbiz©

NYC mayor Bloomberg launches Spanish-language ads
Mayor Bloomberg rolled out the first two TV spots of his multimillion-dollar reelection bid, and both were in Spanish. The ads, which air on Spanish-language stations, marked the first time any NYC candidate has rolled out commercials in Spanish before English. The 30- and 60-second spots feature a casually dressed Bloomberg talking - in stiff but understandable Spanish - about jobs, schools and the city's lower crime rates. Images of police officers are perhaps the most prevalent - including one snippet of cops slapping handcuffs on a pair of white wrists, reports the NY Daily News. "We still have a lot to accomplish," Bloomberg says in Spanish. "But with all of us working together, the best is yet to come." The ads are a precursor to a larger, 1 million ad buy that started yesterday, starring ex-Mayors Rudy Giuliani, a Republican, and Ed Koch, a Democrat, extolling Bloomberg's leadership since 9/11. It's all part of the 11 million that Bloomberg already has spent on his reelection bid.

Chevron launching campaign to support
Techron additive at Texaco stations

Chevron Global Marketing announced a new campaign to support the launch of the exclusive additive technology in gasolines at Texaco stations supplied by Chevron this summer. A new "with Techron" insignia, will be part of the US campaign that will feature advertising in print, radio and outdoor media outlets to elevate Texaco with Techron's visibility among motorists. The "with Techron" logo featuring an oval shaped identifier and a corner "peelback" design will be placed on pumps and on-site signage. Subsequent phased launches of gasolines with Techron in certain markets for the Caltex brand in Asia, Eastern, Central and Southern Africa, Pakistan and the Texaco brand in Europe and Western Africa are scheduled to take place in 2006.

MediaSpan taps Winstar Interactive Media
to sell ads on radio websites

MediaSpan Group, a provider of website management systems and OMS for more than 4,500 local media companies, announced it has signed Winstar Interactive Media to exclusively represent national ad space on the MediaSpan Network of over 1,100 local radio station and newspaper websites in the U.S. MediaSpan Network websites attract more than 6 million monthly unique visitors, are located in all 300 of the top US DMAs and represent radio formats including Urban/Hip Hop, Alternative Rock, News, Sports, Talk and Top 40. Advertisers in the Network have the ability to mix and match format, geography and daypart criteria to ensure the delivery of their message to the most appropriate audience. MediaSpan Network local properties include over 60 local radio websites in the top 10 US DMAs and 100 station websites in the top 25 US DMAs.


Media Markets & MoneyTM
Two for the road
There are a lot of twos involved in this TV deal. Deal #2 for KTWO on Channel 2 has been filed with the FCC. The seller of the Casper ABC affiliate is still Wyoming Channel 2 Inc., a subsidiary of Equity Broadcasting Corp., but Silverton Broadcasting Company is standing in for K-TWO of Wyoming on the buyer's side of the table. Barry Silverton is the owner of the new buyer. He'll pay total consideration of 1.7M, or maybe a little less. 1.2M is the price attached to the station, with up to 500K added on to assume a mortgage on real estate assets tied to the station.


Washington Beat
Comcast situation puts
urgency into cable cap review

The national ceiling on cable subscribers served is 30% - - a number established by the FCC back in 1993 (and like many other FCC caps, it's since been shot down in court). At the time, there were no cable companies in that general ownership vicinity. Now, however, Comcast is knocking on the door - - loudly in the form of its announced intention of snapping up a chunk of Adelphia as co-buyer with Time Warner. The 30% figure is considered to be the horizontal cap. There is also a vertical cap - - under that one, no cable operator is allowed to own more than 40% of the channels carried on its systems. That cap is not in any immediate danger.


Programming
CBS cancels 60 Minutes II
Before its upfront presentation in NYC yesterday, CBS said it had canceled "60 Minutes Wednesday" with Dan Rather. The announcement was made by Les Moonves, CBS Chairman, at a breakfast meeting with journalists in advance of its upfront presentation to advertisers. Already ranked among the lower-rated programs on television, the show was knocked down even more after its now-infamous report in September about President Bush's Vietnam-era National Guard service. Now that the program has been canceled, Rather will probably be given a slot on the Sunday edition of "60 Minutes" through 2006.

"CSI" season finale tonight
And what a ratings draw it is expected to be. Not only is the top rated show on the top rated network, CBS, going to have a two-hour special to wrap-up its season - - it was written and directed by one of Hollywood's hottest movie makers, Quentin Tarantino. He's a big fan of the show, which explains his temporary move to the small screen, so the plot line and action will appeal to both fans of CSI and fans of Tarantino's movies, who tend to be in the much-sought-after 18-49 demo. A huge audience draw tonight could nudge CBS past Fox to #1 for the season in the 18-49 demo, as well as widening its overall ratings lead.

Dick Tracy heading to TV
Tribune Media Services has struck a deal with Outlaw Productions, owned by Bobby Newmyer and Scott Strauss, and di Bonaventura Pictures, owned by Lorenzo di Bonaventura, to create a new TV series based on Dick Tracy, the comic book detective created in 1937 by Chester Gould. The producers say a head writer will be named within a month and the plan is to shop the show to the networks this summer. "Dick Tracy is a top international icon and has been a part of our company for 75 years, so we're very careful who we partner with on licensing," said Stephen Tippie, Tribune Media Services Vice President, Marketing and Licensing. "We're extremely excited to be able to work with a team led by Lorenzo di Bonaventura, Bobby Newmyer, and Scott Strauss to shape the Dick Tracy of the 21st Century. Lorenzo, Bobby, and Scott bring a very high level of creativity and a strong track record of creating both critically and financially successful projects." According to Scott Strauss: "Dick Tracy is the original cop, whose name and image are synonymous with law and order. Also, Tracy's an edgy character, who believes the ends justify the means. We know the spirit of this character, as well as timeless and dynamic villains like Big Boy Caprice, Breathless Mahoney, Flattop, The Brow, and Pruneface, will translate seamlessly into a modern take for a popular television show."

TVBR observation: Warren Beatty, who starred in the 1990 movie based on Dick Tracy, has already sued to block this new TV series. Beatty claims that he, not Tribune, owns the rights to the character and he wants to make a movie sequel. It's a complicated contractual fight that the courts will have to work out. Beatty did indeed acquire the rights from Tribune in 1985 and used them to make the movie, which he also directed, with Disney. Tribune claims it got the rights back in 2002. Beatty says it didn't.

GAC gets rebroadcast rights to
40th Annual Academy of Country Music Awards

Great American Country has secured the exclusive rights to broadcast encore presentations of the 40th Annual Academy of Country Music (ACM) Awards that aired live from Las Vegas this evening on CBS. The ceremony annually honors country music's top talent as well as the industry's hottest emerging talent. GAC will air the first encore presentation of the awards show on 6/7 at 8 p.m. ET/PT. Additional air dates are set for September and October.


Ratings & Research
Desperation still rules
What's been interesting about both the Nielsen and TiVo weekly ratings recently is that even as it gets down to the finalists, Fox's "American Idol" still can't get back into the #1 spot. In the most recent week, more TiVo owners watched "Desperate Housewives" on ABC than any other program. | Tivo Top 25 List |


Stock Talk
Inflation fears calmed
Although higher energy and food prices boosted the government's consumer price index, the core measure of inflation - - excluding those volatile components - - was flat, so Wall Street breathed a sigh of relief. Also, oil prices fell on Wednesday. The Dow Industrials shot up 133 points, or 1.3%, to 10,464.

TV stocks also got a boost, albeit a small one. Fisher and Sinclair each rose 2.5% and ACME 2.3% as the best performers.


Stocks

Here's how stocks fared on Wednesday

Company Symbol Close Change Company Symbol Close Change

Acme

ACME

4.09

+0.09

McGraw-Hill

MHP

44.00

+0.38

Belo

BLC

24.21

+0.25

Media General

MEG

60.30

+0.71

Clear Channel

CCU

30.09

-0.09

Meredith

MDP

48.00

+0.13

Disney

DIS

27.50

+0.22

News Corp.

NWS

16.02

+0.17

Emmis

EMMS

17.85

-0.14

Nexstar

NXST

4.96

+0.04

Entravision

EVC

7.49

-0.01

NY Times

NYT

33.29

-0.24

Fisher

FSCI

51.02

+1.22

Paxson

PAX

0.70

unch

Gannett

GCI

75.75

-0.25

Saga Commun.

SGA

13.89

-0.10

Gen. Electric

GE

36.90

+0.44

Scripps

SSP

51.70

unch

Granite

GBTVK

0.20

unch

Sinclair

SBGI

8.35

+0.20

Gray

GTN

12.39

+0.10

Time Warner

TWX

17.34

+0.27

Gray, C1. A

GTNa

11.58

unch

Tribune

TRB

36.79

-0.24

Hearst-Argyle

HTV

25.00

+0.14

Univision

UVN

26.25

+0.08

Jeff-Pilot

JP

49.87

-0.36

Viacom, Cl. A

VIA

34.64

+0.14

Journal Comm.

JRN

16.29

-0.09

Viacom, Cl. B

VIAb

34.44

+0.10

Liberty Corp

LC

37.50

+0.62

Wash. Post

WPO

826.50

+4.90

LIN TV

TVL

14.75

+0.25

Young

YBTVA

5.27

-0.04


Bounceback

Send Us Your OpinionsWe want to
hear from you.

This is your column, so send your comments to tvnews@rbr.com

Obviously
Dave Dennis was speaking tongue in cheek when he suggests that Newsweek Magazine be fined for their shameful printing of the false story about the flushing of the Koran at Guantanamo (5/18/05 TVBR #98). They have done unbelievable damage to the United States as well as to the credibility of their magazine. Advertisers and subscribers have the capability to punish them economically in the marketplace if they choose to do so. CBS News has been suitably punished by the viewers. Fortunately the press still enjoys first amendment protection because the Constitution specifically guarantees freedom of the press. That freedom was seldom compromised until John McCain's campaign financing reform, with the support of the courts, muzzled political campaigns. (The courts are another issue.) Unfortunately radio and television had not been invented when the US Constitution was written. There is no Constitutional guarantee of freedom of the airwaves. As a result there have been many abuses like the Fairness Doctrine and many other abridgements of freedom of speech imposed upon radio and television. It would be wonderful if we had complete freedom of speech on radio and TV. It would also be wonderful if those who hold radio and TV licenses were ethical and responsible stewards so regulation would be unnecessary. The real world falls short of those ideals. We all knew when we acquired broadcast licenses that it is a regulated industry.

Jay Austin
KIOD / KSWN
McCook, Nebraska


Upped & Tapped

MTV names Watson Logo VP/Ad Sales
MTV Networks has tapped ABC TV's Tom Watson as VP/Advertising Sales for its new gay net Logo. He'll report to Logo SVP/GM Lisa Sherman and Hank Close, EVP/Ad Sales, MTV Networks' Music and Comedy Group. Watson previously oversaw sales for ABC primetime, Daytime, News, SOAPnet and ABC Interactive.


Stations For Sale

Class "A"
Major Market LPTV
TV Market #86 with excellent equipment and full metro coverage. Network possibilities available. Outstanding opportunity for experienced TV operator.
Cliff at Clifton Gardiner & Co
(303)758-6900
cliff@cliftongardiner.com


More News Headlines

RBR - Radio News

RBR First
Saga dumping Hannity
Ed Christian is putting his money where his mouth is. Not only has Saga Communications dropped the "Dr. Laura Show" and Glenn Haege's "Handyman" from its stations because they also air on satellite radio (4/1/05 RBR #65), RBR has learned that Saga has also served notice on ABC Radio Networks that it is canceling its affiliations for the "Sean Hannity Show," which airs on XM Satellite Radio. "I stand on principle. What I said is what I'm doing," Christian told RBR. Hannity currently airs on two Saga stations, WINA-AM Charlottesville, VA and WTAX-AM Springfield, IL. ABC isn't letting Saga out of its contracts, but Christian says Hannity will be off both stations with their contracts run out the end of this year.

RBR observation: With a few exceptions, we've been hearing lots of support in the terrestrial radio industry for Saga's tough stand. What we haven't heard, though, is anyone else actually canceling a major syndicated show like Hannity to enforce the view that market exclusivity means just that - - no other radio broadcast in my market, AM, FM or satellite. Look for lots more battling on this front regarding sports rights, where major group owners are more than a little disturbed that XM and Sirius are now poaching the play-by-play rights that they've already paid big bucks for. Interesting that Saga is also in agreement with their colleague Perry Sook at Nexstar who pulled the plug on the cable MSO's is a some what similar move dealing with content. Both operators are in the medium to small category but they fight the fight as the big just give it the lip. Yep, problem here big time as Christian knows that content is king and if it is duplicated then you have zippo.


Radio & Television
Business Report
The First Real Monthly
Business Media Magazine

'05 Clock is Ticking -
Heading for Closure

June Magazine
National Sales:
EDI - Electronic Data Interchange, sometimes synonymous with Electronic Invoicing
Kathy Crawford, MindShare President, Local Broadcast, speaks her mind on EDI, specifically stating what solutions she needs from the software and keying entries to get stations faster payment in an exclusive column. States straight up, "Lest you should all think that our work is done in the world of EDI. Think again!" EDI- the focus of the future of national spot dollar. Who is and who isn't involved. From the rep firms to the software companies, we get answers. The Clock is ticking on EDI. Closure in '05?

June has gone to Press now Reserve your Ad Marketing Space for July
as the focus is on 'Content is King'
June Barnes jbarnes@rbr.com
Jim Carnegie jcarnegie@rbr.com

"Make sure you receive this July - Content is King Report"
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TVBR Radar 2005
Television News you won't read any where else. TVBR--First, Accurate, and Independently Owned.

Use in Local sales - Newspaper circulation worst since 1996
Two years ago search engines were not viewed as much of a threat, (but) over the past year newspapers have recognized their effect." In reporting the latest data according to the Audit Bureau of Circulations, concludes that the threat is real. Daily US newspaper circulation dropped 1.9% in the six-month period ending 3/31, which was the largest decline since 1995-1996, when circulation fell nearly 2.1%. Sunday circulation declined 2.5% over the last six months, compared with the same period a year ago. TVBR observation: Print this chart out as it is good with you local sales to make a point that your newspaper is just for the bottom of the birdcage. The Chart backs it up. 05/18/05 TVBR #98

Emmis under review, why?
Taking on debt to buy back up to 39% of its own stock (before an expected sale of its TV group), Moody's Investors Service has placed the company's credit ratings under review for a possible downgrade. notes that the stock buyback will likely increase Emmis' debt leverage to more than eight times EBITDA. Moody's will conclude the review "when there is greater visibility into the company's future capital structure."
TVBR observation: The best we can figure is that Smulyan wants to act on the stock buyback now because waiting until after the TV sale many months hence could let the company's stock price creep back up to where the buyback could not find takers below the cap of 19.75 a share. Yes, that will raise leverage temporarily, but step two will bring it way down, since the TV sale is likely to bring in about three times the 400 million that Emmis will be spending on the stock buyback. For Moody's review see 05/18/05 TVBR #98

TVBR observation:
What's at stake at Univision
If you're wondering what's up with Televisa suing Univision for 1.5 million bucks rest assured it's not about the greenbacks. The legal bills alone will probably run well over that for both companies. Univision last year paid 170 million in royalties to its two big foreign program providers, Mexico's Televisa and Venezuela's Venevision, both of which are major shareholders of Univision as well. RBR/TVBR estimates that about two-thirds of that went to Televisa, which provided 36% of the programming on the Univision network and 23% of the programming on its younger sibling, TeleFutura. 05/17/05 TVBR #97

What's "The Deal"
with Kevin Martin?
The Deal.com has taken a look at new FCC Chairman Kevin Martin - - actually, it has tried to bring him into focus in the old crystal ball. It basically sees a new version of free marketer Michael Powell, albeit armed, in all probability, with a new strategy for pushing Powell's agenda. TVBR observation: Think The Deal is on to something? Michael Copps does he predicted exactly this strategy. That means if Martin is counting use of the element of surprise to come in under the radar, he may as well forget it. Copps and Adelstein are prepared to go on their national tour again, be it over one issue at a time or the whole grab bag at once. 05/17/05 TVBR #97


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