UPN lineup strong in African-American households
While CBS and ABC are battling for dominance overall in TV viewing, the powerhouse this season in African-American households is UPN. If you compare the top 10 shows overall reported by Nielsen Media Research for the week of 11/28-12/4 (12/7/05 TVBR #238), you'll find very little overlap with the top ten shows from Nielsen's ratings for the 13.3 million African-American households. ABC's "Monday Night Football," #2 overall rises to #1 among black households, but #1 "Desperate Housewives" drops to #6. CBS' mega-hit "CSI" is missing from the African-American list, but "CSI: Miami" comes it at #7. But the big player is UPN, whose top show overall, at #77, was "America's Next Top Model." That show was #8 among black households and beaten by three other UPN offerings: "Girlfriends," "Half and Half" and "All of Us."
Here's the latest week's ratings list for African-American households.
AFRICAN AMERICAN
|
RANK
|
PROGRAM
|
IND
|
ORIG
|
Household Rating %
|
Number of Homes (000)
|
Number of Viewers P2+(000)
|
DAY(S)
|
Start Time
|
|
|
|
1
|
NFL MONDAY NIGHT FOOTBALL
|
|
ABC
|
18.4
|
2438
|
3109
|
M......
|
9:07 PM
|
|
|
2
|
GIRLFRIENDS
|
|
UPN
|
16.4
|
2177
|
3124
|
M......
|
9:00 PM
|
|
|
3
|
HALF AND HALF
|
|
UPN
|
15.0
|
1986
|
2783
|
M......
|
9:30 PM
|
|
|
4
|
NFL MONDAY SHOWCASE
|
|
ABC
|
14.6
|
1943
|
2390
|
M......
|
9:00 PM
|
|
|
4
|
ALL OF US
|
|
UPN
|
14.6
|
1940
|
2785
|
M......
|
8:30 PM
|
|
|
6
|
DESPERATE HOUSEWIVES
|
|
ABC
|
13.8
|
1835
|
2467
|
......S
|
9:00 PM
|
|
|
7
|
CSI: MIAMI
|
|
CBS
|
13.7
|
1823
|
2503
|
M......
|
10:00 PM
|
|
|
8
|
AMERICA'S NXT TOP MODEL 5
|
|
UPN
|
13.4
|
1779
|
2438
|
..W....
|
8:00 PM
|
|
|
9
|
EVERYBODY HATES CHRIS
|
R
|
UPN
|
13.2
|
1753
|
2533
|
...T...
|
8:00 PM
|
|
|
10
|
LAW AND ORDER:SVU
|
|
NBC
|
12.3
|
1640
|
2386
|
.T.....
|
10:00 PM
|
|
Copyright 2005 Nielsen Media Research
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