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LPM records Super Bowl boost for broadcast
For the week ended Feb. 6, broadcast drew a higher aggregate primetime rating than ad-supported cable in all five LPM markets in the three measured demos: HH, A18-49, and A25-54, the TVB said in its weekly report on Nielsen's Local People Meter ratings. "Last week Los Angeles once again posted the most lopsided margins. But probably due to the New England Patriots' presence in the Super Bowl, broadcast posted an unusually large advantage in Boston as well," TVB noted.
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TVB's LPM Weekly Tracker
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Week ending 2/6/05
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NEW YORK
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HH
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A18-49
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A25-54
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M-Sa/8-11p, Su/7-11p
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Broadcast
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41.5
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23.5
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26.4
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Top 7 Broadcast
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37.6
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21.6
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24.3
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Hard-wired ad-supported cable*
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22.6
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9.5
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10.6
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* Excludes ADS. The hard-wired ad-supported cable aggregate for New York includes 35 cable networks; list available on request.
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As of Nov. 2004, ADS % of Total TV HHs is 12.2%; it is 13.4% of Cable + ADS HHs.
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BOSTON
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HH
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A18-49
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A25-54
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M-Sa/8-11p, Su/7-11p
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Broadcast
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39.4
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25.9
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30.4
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Top 7 Broadcast
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37.1
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24.3
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28.7
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Hard-wired ad-supported cable*
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23.5
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10.7
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12.4
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* Excludes ADS. The hard-wired ad-supported cable aggregate for Boston includes 42 cable networks; list available on request.
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As of Nov. 2004, ADS % of Total TV HHs is 7.5%; it is 8.2% of Cable + ADS HHs.
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LOS ANGELES
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HH
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A18-49
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A25-54
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M-Sa/8-11p, Su/7-11p
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Broadcast
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44.0
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22.7
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24.5
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Top 7 Broadcast
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35.8
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18.5
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19.8
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Hard-wired ad-supported cable*
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15.9
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6.5
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7.2
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* Excludes ADS. The hard-wired ad-supported cable aggregate for Los Angeles includes 42 cable networks; list available on request.
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As of Nov. 2004, ADS % of Total TV HHs is 24.0%; it is 30.1% of Cable + ADS HHs.
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CHICAGO
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HH
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A18-49
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A25-54
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M-Sa/7-10p, Su/6-10p
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Broadcast
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41.7
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22.9
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25.7
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Top 7 Broadcast
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37.0
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20.2
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23.0
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Hard-wired ad-supported cable*
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22.5
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9.4
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10.5
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* Excludes ADS. The hard-wired ad-supported cable aggregate for Chicago includes 41 cable networks; list available on request.
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As of Nov. 2004, ADS % of Total TV HHs is 13.1%; it is 16.1% of Cable + ADS HHs.
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SAN FRANCISCO
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HH
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A18-49
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A25-54
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M-Sa/8-11p, Su/7-11p
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Broadcast
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34.5
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17.8
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20.3
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Top 7 Broadcast
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29.0
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14.7
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17.1
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Hard-wired ad-supported cable*
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21.9
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9.8
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10.2
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* Excludes ADS. The hard-wired ad-supported cable aggregate for San Francisco includes 43 cable networks; list available on request.
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As of Nov. 2004, ADS % of Total TV HHs is 15.1%; it is 16.9% of Cable + ADS HHs.
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More at TVB.org
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