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First LPM data from Detroit & Dallas

Both markets launched last week (1/5) with none of the controversy that had bombarded Nielsen elsewhere last year. Nielsen says the first Local People Meter data shows viewership up in both Detroit and Dallas. Viewing levels for people 2+ were 14% higher in Dallas the first week and 18% higher in Detroit. Nielsen said most major demos, except 55+, showed higher viewing levels for the full day, with 18-34 particularly strong.

Here's more data.
Television Business Report
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