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NBC made the right call

With holiday reruns dominating the last week of 2006, the decision by NBC to move a Chicago-Green Bay NFL game to prime time on New Year's Eve proved to be a smart move. That, along with a #1 showing by "Deal or No Deal" on Christmas Day gave the Peacock network two of the top three shows for the week. Even so, it was barely edged out by Fox, powered by its own NFL post game and "House" for the 18-49 demo crown, followed then by ABC, CBS, Univision, CW, a tie by Telemundo and TeleFutura, i and Azteca America. For Households, CBS had an easy win with a 5.5 rating and 10 share, with NBC 4.7/8, Fox 4.2/7, ABC 4.0/7, Univision 1.8/3, CW 1.3/2, Telemundo and i 0.4/1, TeleFutura 0.3/1 and Azteca America 0.1/1.

Here are the top 20 shows.

Nielsen Television Index Ranking Report

Network primetime (Live + SD) week of 12/25/06-12/31/06

Rank

Program

Network

Rating

Share

Audience(000)

1

DEAL OR NO DEAL-MON 12/25(S)

NBC

9.0

17

16429

2

CSI

CBS

8.9

15

14027

3

NBC SUNDAY NIGHT FOOTBALL

NBC

7.9

15

13445

4

NCIS

CBS

7.2

12

11923

5

CSI: NY

CBS

6.9

12

10681

6

FOX NFL SUNDAY-PST GN-NAT

FOX

6.8

13

11116

7

1 VS 100 12/25(S)

NBC

6.7

13

11811

8

CRIMINAL MINDS

CBS

6.5

11

10167

8

SHARK

CBS

6.5

11

9745

10

CRIMINAL MINDS THU SP(S)

CBS

6.4

11

9858

10

KENNEDY CENTER HONORS(S)

CBS

6.4

11

10000

12

LAW AND ORDER:SVU

NBC

6.0

10

9147

13

CBS NFL REG POST GUN

CBS

5.7

11

8910

13

COLD CASE 12/31(S)

CBS

5.7

11

8794

13

HOUSE

FOX

5.7

10

9247

16

60 MINUTES 12/31(S)

CBS

5.4

10

8184

16

NUMB3RS

CBS

5.4

10

8213

16

WITHOUT A TRACE 12/31(S)

CBS

5.4

11

8516

19

CLOSE TO HOME

CBS

5.3

9

7871

19

GREY'S ANATOMY-THU 9PM

ABC

5.3

9

8005

Source: Nielsen Media Research







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