Red Roof Inn unveils new logo
Red Roof Inn has unveiled a new logo which will begin appearing at newly renovated properties across the country. Part of an overall strategy to redefine the economy brand by parent company Accor North America, the logo change is a direct effort to convey to guests what they will find at newly renovated Red Roof Inn properties.
Retiring the familiar Old English typestyle inside a red box with slanted top, the new logo breaks 'out of the box' to reflect the contemporary, spacious feeling of Red Roof Inn's new room design while conveying more energy and personal attention through its handwritten typestyle.
The new logo's floating roofline reinforces the feeling of spaciousness and openness while providing structure to the mark allowing it to stand alone. Additionally, the roofline symbol provides continuity of Red Roof Inn's most identifiable architectural element - its red roof - while for guests implying protection, comfort, and the feeling of being at home. The new handwritten type style conveys the updated, casual, relaxed atmosphere and friendly personalized service.
The new logo will be replaced at properties throughout the chain as renovation is completed. The multi-year renovation is currently on schedule with locations on both coasts having been completed and accounting for about one-fourth of all company-owned properties.
Red Roof Inn enlisted David Canaan, Laurel Group CEO a brand development firm in San Francisco, to develop the new logo. Canaan has assisted leading brands such as Universal Studios, Hewlett-Packard, Whirlpool and Citibank, as well as redesigned Accor's Motel 6 logo in the mid 1990s.
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