WWE sees new revenue streams for 75,000 hours of content
World Wrestling Entertainment (WWE) says it has been aggregating the best of professional wrestling television by strategically acquiring video libraries from a host of national and regional promoters. With a collection now totaling over 75,000 hours of content, the WWE is looking for new ways to monetize that video library. It has announced several initiatives to use that content over multiple platforms:
- WWE 24/7 OnDemand, the company's subscription video-on-demand-service featured on Cox Communications, RCN, Rogers Cable, Insight, Verizon and other distributors internationally, and which will be launched on Comcast this August.
- A new one-hour "Classic" television program, to be distributed internationally starting this summer.
- WWE Home Video, to which the library compilation has already contributed to successful titles like "The Rise and Fall of ECW," "The Monday Night War" and "The Ultimate Ric Flair Collection," three of the Top 20 best selling sports DVDs of all time.
- WWE.com, on which events and matches from a cross-section of the WWE video library compilation are currently available for purchase.
- WWE's burgeoning Broadband and Mobile businesses, where WWE has seen its popularity and Superstars scale efficiently to a worldwide audience that wants more content beyond television.
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