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Newbie nets filling up their local dance cards
Today's Jeopardy (apologies to KingWorld) answer: Burlington, VT. The question: What is the largest US TV market that does not yet have an announced affiliate for either the CW network or MyNetworkTV, both set to launch this September? Burlington is DMA #90 and at least one of the two newbie nets has a home in each of the 79 larger markets - and both do in most cases. Having announced first with a solid group of affiliates owned by CBS and Tribune, CW remains ahead in the battle for affiliates - over 90% of US TV households covered for CW, which is owned by CBS and Time Warner, vs. 79% for MyNetworkTV, owned by News Corporation/Fox. CW has filled out the top 50 markets, indeed all the way through #79, while MyNetworkTV still has some holes to fill in the top 20: #5 Boston, #17 Miami, #18 Denver and #19 Sacramento.
TVBR observation:
Logic would dictate that the flurry of affiliate announcements from the CW should slow down, now that only smaller markets and less than 10% of US TV households remain to be covered. Clearly there were lots of local stations interested in winning the local rights to a schedule made up mostly of the top shows from the soon to be extinct WB and UPN networks. In fact, Gray Television President Bob Prather said in his quarterly conference call that Gray, which will have seven CW and 12 MyNetworkTV affiliates, didn't get all of the CW affiliations it wanted because it was outbid in several markets. But we still expect a regular flow of affiliate announcements from MyNetworkTV. It is appealing to potential affiliates, despite the lack of any established programming, because News Corporation/Fox already has experience successfully launching a new network (Fox) and because the start-up net offers affiliates more inventory than others to be sold locally.
Here's the updated list, compiled exclusively for you by TVBR.
©2006 Radio Business Report, Inc. All rights reserved.
Affiliate tally for CW and MyNetworkTV
|
Rank
|
Market
|
HH%
|
CW affiliate
|
MyNetworkTV affiliate
|
|
1
|
New York
|
6.692
|
WPIX/Tribune
|
WWOR/Fox
|
|
2
|
Los Angeles
|
5.023
|
KTLA/Tribune
|
KCOP/Fox
|
|
3
|
Chicago
|
3.113
|
WGN/Tribune
|
WPWR/Fox
|
|
4
|
Philadelphia
|
2.654
|
WBSG/CBS
|
WPHL/Tribune
|
|
5
|
Boston
|
2.155
|
WLVI/Tribune
|
|
|
6
|
San Francisco
|
2.137
|
KBHK/CBS
|
KRON/Young
|
|
7
|
Dallas-Ft. Worth
|
2.120
|
KDAF/Tribune
|
KDFI/Fox
|
|
8
|
Washington, DC
|
2.044
|
WBDC/Tribune
|
WDCA/Fox
|
|
9
|
Atlanta
|
1.903
|
WUPA/CBS
|
WATL/Tribune
|
|
10
|
Houston
|
1.759
|
KHWB/Tribune
|
KTXH/Fox
|
|
11
|
Detroit
|
1.757
|
WKBD/CBS
|
WDWB/Granite (DS Audible)
|
|
12
|
Tampa-St. Pete
|
1.552
|
WTOG/CBS
|
WTTA/Sinclair
|
|
13
|
Seattle
|
1.544
|
KSTW/CBS
|
KTWB/Seattle
|
|
14
|
Phoenix
|
1.507
|
KASW/Belo
|
KUTP/Fox
|
|
15
|
Minneapolis-St. Paul
|
1.500
|
KMWB/Sinclair
|
WFTC/Fox
|
|
16
|
Cleveland
|
1.399
|
WBNX/Winston
|
WUAB/Raycom
|
|
17
|
Miami
|
1.382
|
WBZL/Tribune
|
|
|
18
|
Denver
|
1.284
|
KWGN/Tribune
|
|
|
19
|
Sacramento
|
1.221
|
KMAX/CBS
|
|
|
20
|
Orlando
|
1.221
|
WKCF/Emmis (Hearst-Argyle)
|
WRBW/Fox
|
|
21
|
St. Louis
|
1.109
|
KPLR/Tribune
|
WRBU/Roberts
|
|
22
|
Pittsburgh
|
1.061
|
WNPA/CBS
|
WCWB/Sinclair
|
|
23
|
Portland, OR
|
0.998
|
KWBP/Tribune
|
KPDX/Meredith
|
|
24
|
Baltimore
|
0.988
|
WNUV/Sinclair
|
WUTB/Fox
|
|
25
|
Indianapolis
|
0.956
|
WTTV/Tribune
|
WNDY/LIN
|
|
26
|
San Diego
|
0.931
|
KSWB/Tribune
|
XUPN/Bay City
|
|
27
|
Charlotte, NC
|
0.926
|
WJZY/Capitol
|
WWWB/Capitol
|
|
28
|
Hartford-New Haven
|
0.919
|
WTXX/Tribune
|
WCTX/LIN
|
|
29
|
Raleigh-Durham
|
0.894
|
WLFL/Sinclair
|
WRDC/Sinclair
|
|
30
|
Nashville
|
0.842
|
WNAB/Sinclair
|
WUXP/Sinclair
|
|
31
|
Kansas City
|
0.820
|
KCWE/Hearst-Argyle
|
KSMO/Meredith
|
|
32
|
Columbus, OH
|
0.808
|
WWHO/LIN
|
|
|
33
|
Milwaukee
|
0.799
|
WVTV/Sinclair
|
WCGV/Sinclair
|
|
34
|
Cincinnati
|
0.799
|
WKRC*/Clear Channel
|
WSTR/Sinclair
|
|
35
|
Greenville-Spartanburg
|
0.740
|
WASV/Media General
|
WBSC/Sinclair
|
|
36
|
Salt Lake City
|
0.736
|
KUWB/Clear Channel
|
KJZZ/Larry H. Miller Comm.
|
|
37
|
San Antonio
|
0.690
|
KBEJ/Corridor(Belo)
|
KRRT/Sinclair
|
|
38
|
West Palm Beach
|
0.682
|
WTVX/CBS
|
|
|
39
|
Grand Rapids, MI
|
0.664
|
WWMT*/Freedom
|
WXSP/LIN
|
|
40
|
Birmingham, AL
|
0.650
|
WTTO-WDBB/Sinclair
|
WABM/Sinclair
|
|
41
|
Harrisburg, PA
|
0.641
|
WLYH/TV Stn.(Clear Channel)
|
|
42
|
Norfolk, VA
|
0.640
|
WGNT/CBS
|
WTVZ/Sinclair
|
|
43
|
New Orleans
|
0.610
|
WNOL/Tribune
|
|
|
44
|
Memphis
|
0.597
|
WLMT/Clear Channel
|
|
|
45
|
Oklahoma City
|
0.595
|
KOCB/Sinclair
|
|
|
46
|
Albuquerque
|
0.593
|
KWBQ/ACME
|
KASY/ACME
|
|
47
|
Greensboro, NC
|
0.592
|
WTWB/Pappas
|
WUPN/Sinclair
|
|
48
|
Las Vegas
|
0.591
|
KFBT/Sinclair
|
KVWB/Sinclair
|
|
49
|
Buffalo
|
0.585
|
WNLO/LIN
|
WNYO/Sinclair
|
|
50
|
Louisville
|
0.584
|
WBKI/Cascade
|
WFTE/Independence
|
|
51
|
Providence
|
0.580
|
WLWC/CBS
|
|
|
52
|
Jacksonville, FL
|
0.566
|
WJWB/Media General
|
|
|
53
|
Austin
|
0.535
|
KNVA/54 Bcst.(LIN)
|
KNVA/54 Bcst.(LIN)
|
|
54
|
Wilkes Barre-Scranton
|
0.534
|
WSWB/KB Prime(Pegasus)
|
WILF/Pegasus
|
|
55
|
Albany, NY
|
0.501
|
WEWB/Tribune
|
WNYA/Ventura
|
|
56
|
Fresno
|
0.496
|
KFRE/Pappas
|
KAIL/Trans-America
|
|
57
|
Little Rock
|
0.482
|
KASN/Clear Channel
|
KWBF/Equity
|
|
58
|
Knoxville
|
0.468
|
WBXX/ACME
|
WVLT*/Gray
|
|
59
|
Dayton
|
0.466
|
WBDT/ACME
|
|
|
60
|
Richmond, VA
|
0.463
|
WUPV/Lockwood
|
|
|
61
|
Tulsa
|
0.463
|
KWBT/Griffin
|
|
|
62
|
Mobile-Pensacola
|
0.455
|
WPBG/LIN
|
WFGX/Sinclair
|
|
63
|
Lexington, KY
|
0.434
|
WKYT*/Gray
|
WBLU/Sandra Pawley
|
|
64
|
Charleston-Huntington
|
0.434
|
WHCP/Commonwealth
|
WSAZ*/Gray
|
|
65
|
Flint, MI
|
0.431
|
WBSF/Barrington
|
WNEM*/Meredith
|
|
66
|
Ft. Myers-Naples
|
0.419
|
WTVK/ACME(Sun)
|
|
|
67
|
Wichita, KS
|
0.405
|
KWCV/Banks
|
|
|
68
|
Roanoke, VA
|
0.400
|
WBVA/Grant
|
WDBJ*/Schurz
|
|
69
|
Green Bay
|
0.393
|
WIBW/ACME
|
|
|
70
|
Toledo
|
0.387
|
WT05 cable/Block
|
|
|
71
|
Tucson
|
0.383
|
KWBA/Cascade
|
KTTU/Belo
|
|
72
|
Honolulu
|
0.377
|
KFVE/Raycom
|
|
|
73
|
Des Moines
|
0.375
|
KPWB/Pappas
|
KDMI*/Pappas
|
|
74
|
Portland, ME
|
0.369
|
WPXT/Pegasus
|
WPME/Pegasus
|
|
75
|
Omaha
|
0.363
|
KXVO/Pappas
|
KKAZ-KPTM*/Pappas
|
|
76
|
Syracuse, NY
|
0.361
|
WSTQ/Raycom(Barrington)
|
WNYS/Sinclair
|
|
77
|
Springfield, MO
|
0.359
|
K15CZ/Schurz
|
KWBM/Equity
|
|
78
|
Spokane, WA
|
0.354
|
KSKN/Belo
|
KXLY*/Morgan Murphy
|
|
79
|
Rochester, NY
|
0.350
|
WRWB cable/Time Warner
|
WBGT/WBGT LLC
|
|
80
|
Paducah, KY
|
0.348
|
|
WDKA/Sinclair
|
|
81
|
Shreveport, LA
|
0.347
|
KPXJ/Minden
|
WSHV/White Knight
|
|
82
|
Champaign-Springfield
|
0.343
|
WBUI/ACME
|
WCFN/Nexstar
|
|
83
|
Columbia, SC
|
0.339
|
WZRB/Roberts
|
WBHQ/WBHQ Columbia
|
|
84
|
Huntsville, AL
|
0.336
|
WHDF*/Lockwood
|
WZDX/Huntsville TV Acq.
|
|
85
|
Madison, WI
|
0.332
|
WBUW/ACME
|
WISC*/Morgan Murphy
|
|
86
|
Chattanooga
|
0.321
|
WFLI/Meredith
|
WDSI*/Pegasus
|
|
87
|
South Bend, IN
|
0.302
|
WMWB/Weigel
|
WMYT/Weigel
|
|
88
|
Cedar Rapids, IA
|
0.301
|
KWKB/KM Communications
|
KWKB/KM Communications
|
|
89
|
Jackson, MS
|
0.298
|
WRBJ/Roberts
|
WUFX/Mississippi TV
|
|
90
|
Burlington, VT
|
0.296
|
|
|
|
91
|
Tri-Cities, TN-VA
|
0.294
|
WB4 cable/Bluestone
|
WAPK/Holston Valley
|
|
92
|
Harlingen, TX
|
0.289
|
|
|
|
93
|
Colorado Springs
|
0.286
|
KXTU/Raycom(Barrington)
|
|
|
94
|
Waco, TX
|
0.282
|
KWTX-KBTX*/Gray
|
|
|
95
|
Davenport, IA
|
0.280
|
KGWB/Grant
|
WBQD/Four Seasons
|
|
96
|
Baton Rouge
|
0.277
|
WBRL/Comm.Corp.of Am.
|
WBXH/Raycom
|
|
97
|
Savannah, GA
|
0.269
|
WGSA/Southern TV
|
WSAV*/Media General
|
|
98
|
Johnstown, PA
|
0.267
|
|
|
|
99
|
El Paso, TX
|
0.264
|
KVIA*/News & Press Gazette
|
KDBC*/Pappas
|
|
100
|
Evansville, IN
|
0.262
|
WAZE/South Central
|
WTSN-WEVV/Comm.Corp.of Am.
|
|
101
|
Charleston, SC
|
0.257
|
WNCT*/Media General
|
WMMP/Sinclair
|
|
102
|
Youngstown, OH
|
0.251
|
WFMJ*/Vindicator
|
|
|
103
|
Lincoln, NE
|
0.249
|
KWBL cable/Pappas
|
|
|
104
|
Ft. Smith,AR
|
0.248
|
|
KFDF/Equity
|
|
105
|
Greenville, NC
|
0.246
|
|
WFXI/Piedmont
|
|
106
|
Ft. Wayne, IN
|
0.245
|
WISE*/Granite
|
WISE*/Granite
|
|
107
|
Florence, SC
|
0.241
|
WWMB/Sagamore(Barrington)
|
|
108
|
Springfield, MA
|
0.240
|
|
|
|
109
|
Tallahassee, FL
|
0.237
|
WTLH*/Pegasus
|
WCTV*/Gray
|
|
110
|
Lansing, MI
|
0.233
|
WLAJ*/Freedom
|
WHTV/Spartan
|
|
111
|
Tyler-Longview, TX
|
0.232
|
KCEB/Dimension
|
KLPN-KFXK/Warwick
|
|
112
|
Reno, NV
|
0.231
|
KREN/Pappas
|
KAME/Bcst. Dev.(Cox)
|
|
113
|
Traverse City, MI
|
0.225
|
|
|
|
114
|
Sioux Falls, SD
|
0.223
|
KWSD/Rapid
|
KELO*/Young
|
|
115
|
Augusta, GA
|
0.223
|
WAGT/Schurz
|
WRDW*/Gray
|
|
116
|
Montgomery, AL
|
0.222
|
|
WRJM/Josie Park
|
|
117
|
Peoria, IL
|
0.219
|
WHOI*/Barrington
|
WAOE/Four Seasons
|
|
118
|
Fargo, ND
|
0.212
|
|
|
|
119
|
Boise, ID
|
0.209
|
KNIN/Banks
|
|
|
120
|
Macon, GA
|
0.209
|
WBMNcable/Cox Comm.
|
|
|
121
|
Eugene, OR
|
0.208
|
KMTR*/Clear Channel
|
KEVU/California Oregon Bcstng.
|
|
122
|
Santa Barbara, CA
|
0.204
|
KSBY*/Cordillera
|
|
|
123
|
La Crosse, WI
|
0.203
|
WXOW-WQOW*/Quincy Nws.
|
WKBT*/Morgan Murphy
|
|
124
|
Lafayette, LA
|
0.200
|
KLWB/Dimension
|
KLAF-KADN/Comm.Corp.of Am.
|
|
125
|
Monterey, CA
|
0.198
|
|
|
|
126
|
Yakima, WA
|
0.192
|
KAZW*/Pappas
|
|
|
127
|
Columbus, GA
|
0.186
|
WLGA/Pappas
|
|
|
128
|
Bakersfield, CA
|
0.183
|
|
|
|
129
|
Corpus Christi, TX
|
0.175
|
KRIS*/Cordillera
|
KTOV/GH
|
|
130
|
Chico-Redding, CA
|
0.173
|
KHSL*/Catamount
|
KRVU/St. Partners
|
|
131
|
Amarillo, TX
|
0.173
|
KVII*/Barrington
|
KCPN/Mission(Nexstar)
|
|
132
|
Columbus, MS
|
0.169
|
|
WCBI*/Columbus TV
|
|
133
|
Rockford, IL
|
0.166
|
WREX*/Quincy Newspapers
|
WTVO*/Mission(Nexstar)
|
|
134
|
Wausau, WI
|
0.166
|
WAOW-WYOW*/Quincy Nws.
|
WSAW*/Gray
|
|
135
|
Monroe, AR
|
0.158
|
|
KEJB/KM Communications
|
|
136
|
Topeka, KS
|
0.155
|
KSNT*/Montecito
|
WIBW*/Gray
|
|
137
|
Duluth, MN
|
0.153
|
KDLH*/Malara(Granite)
|
KBJR*/Granite
|
|
138
|
Columbia, MO
|
0.152
|
KOMU*/Univ. of Missouri
|
KZOU/JW Broadcasting
|
|
139
|
Wilmington, NC
|
0.152
|
|
WMYW***/WBHQ Columbia
|
|
140
|
Beaumont-Pt. Arthur
|
0.152
|
KFDM*/Freedom
|
|
|
141
|
Medford, OR
|
0.148
|
KTVL*/Freedom
|
KFBI/St. Partners
|
|
142
|
Erie, PA
|
0.144
|
WSEE*/Lilly
|
|
|
143
|
Sioux City, IA
|
0.142
|
KTIV*/Quincy Newspapers
|
KPTH*/Pappas
|
|
144
|
Wichita Falls, TX
|
0.141
|
KAUZ*/Hoak
|
KJBO/Mission(Nexstar)
|
|
145
|
Joplin, MO
|
0.138
|
|
|
|
146
|
Lubbock, TX
|
0.138
|
KWBZ/Woods
|
|
|
147
|
Albany, GA
|
0.138
|
|
WSWG/Gray
|
|
148
|
Salisbury, MD
|
0.134
|
WMDT*/Delmarva
|
|
|
149
|
Bluefield, WV
|
0.132
|
WVVA*/Quincy Newspapers
|
|
|
150
|
Terre Haute, IN
|
0.132
|
|
|
|
151
|
Bangor, ME
|
0.130
|
WABI*/Diversified
|
|
|
152
|
Rochester, MN
|
0.130
|
KTTC*/Quincy Newspapers
|
|
|
153
|
Palm Springs, CA
|
0.130
|
KESQ*/News-Press & Gaz.
|
KPSE/Mirage Media
|
|
154
|
Wheeling, WV
|
0.129
|
|
|
|
155
|
Anchorage, AK
|
0.128
|
KIMO*/Smith Media
|
KYES/Fireweed
|
|
156
|
Binghamton, NY
|
0.126
|
WBNG*/TV Stn.(Granite)
|
WPBN/Stainless
|
|
157
|
Panama City, FL
|
0.124
|
WJHG*/Gray
|
WJHG*/Gray
|
|
158
|
Biloxi-Gulfport, MS
|
0.123
|
|
|
|
159
|
Odessa-Midland, TX
|
0.123
|
KWWT/Camino Real
|
KOSA*/ICA
|
|
160
|
Minot-Bismarck, ND
|
0.122
|
|
|
|
161
|
Sherman, TX
|
0.113
|
KTEN*/Lockwood
|
KXII*/Gray
|
|
162
|
Gainesville, FL
|
0.106
|
WCJB*/Diversified
|
WGFL-WLCF*/Pegasus
|
|
163
|
Idaho Falls, ID
|
0.104
|
KPIF/KM
|
|
|
164
|
Abilene, TX
|
0.102
|
KTXS*/Bluestone
|
KIDZ/Sage
|
|
165
|
Clarksburg, WV
|
0.099
|
|
|
|
166
|
Utica, NY
|
0.096
|
WKTV*/Smith Media
|
WPNY/Nexstar
|
|
167
|
Hattiesburg, MS
|
0.095
|
|
|
|
168
|
Missoula, MT
|
0.095
|
KPAX*/Cordillera
|
|
|
169
|
Quincy, IL
|
0.094
|
WGEM*/Quincy Newspapers
|
|
|
170
|
Yuma-El Centro
|
0.094
|
KWUB cable/Pappas
|
|
|
171
|
Billings, MT
|
0.093
|
KTVQ*/Cordillera
|
|
|
172
|
Dothan, AL
|
0.089
|
WTVY*/Gray
|
WTVY*/Gray
|
|
173
|
Elmira, NY
|
0.088
|
WENY*/Lilly
|
WJKP/Vision
|
|
174
|
Jackson, TV
|
0.086
|
|
|
|
175
|
Lake Charles, LA
|
0.085
|
|
|
|
176
|
Alexandria, LA
|
0.085
|
KBCA/Dimension
|
WNTZ/White Knight
|
|
177
|
Rapid City, SD
|
0.083
|
KWBH/Rapid
|
KKRA/Rapid
|
|
178
|
Watertown, NY
|
0.083
|
WWTI*/Clear Channel
|
|
|
179
|
Jonesboro, AR
|
0.081
|
|
|
|
180
|
Marquette, MI
|
0.081
|
|
WMQF/Equity
|
|
181
|
Harrisonburg, VA
|
0.078
|
WVIR*/Waterman**
|
WHSV*/Gray
|
|
182
|
Greenwood, MS
|
0.070
|
|
|
|
183
|
Bowling Green, KY
|
0.068
|
WBKO*/Gray
|
|
|
184
|
Meridian, MS
|
0.065
|
WTOK*/Gray
|
|
|
185
|
Lima, OH
|
0.064
|
WLIO*/Block
|
|
|
186
|
Charlottesville, VA
|
0.063
|
WVIR*/Waterman**
|
|
|
187
|
Grand Junction, CO
|
0.059
|
KKCO*/Gray
|
KGJT/Hoak
|
|
188
|
Laredo, TX
|
0.058
|
|
|
|
189
|
Great Falls, MT
|
0.058
|
KRTV*/Cordillera
|
|
|
190
|
Parkersburg, WV
|
0.058
|
|
WTAP*/Gray
|
|
191
|
Lafayette, IN
|
0.057
|
|
|
|
192
|
Twin Falls, ID
|
0.055
|
|
|
|
193
|
Butte-Bozeman, MT
|
0.054
|
KXLF*/Cordillera
|
|
|
194
|
Eureka, CA
|
0.053
|
KVIQ*/St. Partners
|
KUVU/St. Partners
|
|
195
|
Cheyenne, WY
|
0.049
|
|
|
|
196
|
Bend, OR
|
0.049
|
KTVZ*/News-Press & Gaz.
|
|
|
197
|
San Angelo, TX
|
0.048
|
|
|
|
198
|
Casper, WY
|
0.047
|
KWYF/Wyomedia
|
|
|
199
|
Ottumwa, IA
|
0.047
|
|
|
|
200
|
Mankato, MN
|
0.046
|
|
|
|
201
|
St. Joseph, MO
|
0.042
|
WBJO cable/News-Press & G
|
|
202
|
Zanesville, OH
|
0.030
|
|
|
|
203
|
Fairbanks, AK
|
0.029
|
KATN*/Smith Media
|
|
|
204
|
Presque Isle, ME
|
0.028
|
|
|
|
205
|
Victoria, TX
|
0.027
|
|
KXTS/Saga
|
|
206
|
Helena, MT
|
0.023
|
KMTF/Rocky Mtn.
|
|
|
207
|
Juneau, AK
|
0.022
|
KJUD*/Smith Media
|
K17HC/Fireweed
|
|
208
|
Alpena, MI
|
0.016
|
|
|
|
209
|
North Platte, NE
|
0.014
|
KWPL cable/Pappas
|
|
|
210
|
Glendive, MT
|
0.005
|
|
|
|
N/A
|
San Juan, PR
|
|
WSJP/Storefront TV
|
|
|
N/A
|
US Virgin Islands
|
|
WCVI/Virgin Blue
|
|
*DTV multicast
**Waterman's WVIR-DT is the CW affiliate for both the Harrisonburg and Charlottesville, VA markets
***WMYW Wilmington, NC is an LPTV currently under construction
©2006 Radio Business Report, Inc. All rights reserved.
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Television Business Report
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©2006 Radio Business Report, Inc. All rights reserved.
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