If you've gotten your wall calendar for 2005, it's time to mark the all-important dates for the Nielsen ratings sweeps. Conveniently, Nielsen Media Research has issued a list of all of the sweeps periods (including some from earlier this year) through the end of 2005.
Nielsen sweeps dates
|
Sweep Month
|
Dates
|
Number of Markets
|
|
April 2004 (1)
|
April 8 - April 28, 2004
|
LPM Markets Only
|
|
May 2004 (2)
|
April 29 - May 26, 2004
|
All 210 DMA's
|
|
June 2004
|
June 3 - June 30, 2004
|
LPM Markets Only
|
|
July 2004 (3)
|
July 8 - August 4, 2004
|
207* DMA's
|
|
August 2004
|
August 5 - August 25, 2004
|
LPM Markets only
|
|
September 2004 (4)
|
August 26 - September 22, 2004
|
LPM Only - 4 wks
|
|
October 2004 (5)
|
September 30 - October 27, 2004
|
25 Markets
|
|
November 2004(5) (6)
|
November 4 - December 1, 2004
|
All 210 DMA's
|
|
December 2004 (7)
|
December 2 - December 29, 2004
|
LPM Only - 4 wks
|
|
January 2005
|
January 6 - February 2, 2005
|
17 Markets
|
|
February 2005
|
February 3 - March 2, 2005
|
All 210 DMA's
|
|
March 2005 (8)
|
March 3 - March 30, 2005
|
6 Markets
|
|
April 2005 (8)
|
April 7 - April 27, 2005
(may change to 4-week period: 3/31 - 4/27)
|
LPM Only - 3 wks
|
|
May 2005 (9)
|
April 28 - May 25, 2005
|
All 210 DMA's
|
|
June 2005
|
June 2 - June 29, 2005
|
LPM Only - 4 wks
|
|
July 2005 (10)
|
June 30 - July 27, 2005
|
207 DMA's
|
|
August 2005
|
July 28 - August 24, 2005
|
LPM Only - 4 wks
|
|
September 2005 (11)
|
August 25 - September 21, 2005
|
LPM Only - 4 wks
|
|
October 2005 (12)
|
September 29 - October 26, 2005
|
25 DMA's
|
|
November 2005 (12) (13)
|
November 3 - November 30, 2005
|
All 210 DMA's
|
|
December 2005 (14)
|
December 1 - December 28, 2005
|
LPM Only - 4 wks
|
(1) Daylight Savings Time begins Sunday, April 4, 2004 and will not be included in the March or April 2004 measurements.
(2) Memorial Day will be observed on Monday, May 31, 2004, and will not be included in the May 2004 measurement.
(3) Independence Day will be observed on Monday July 5, 2004, and will not be included in the July 2004 measurement.
(4) The local market Model Year Change is scheduled for Saturday, September 25, 2004, and will not be included in any ViP measurement period.
(5) Daylight Saving Time ends Sunday, October 31, 2004 and will not be included in either the October 2004 or November 2004 measurements.
(6) Thanksgiving Day is Thursday, November 25, 2004, and will be included in the November 2004 measurement.
(7) Christmas Day is Saturday, December 25, 2004, and will be included in the December 2004 measurement.
(8) Daylight Saving Time begins Sunday, April 3, 2005 and will not be included under the current plan. However, April 2005 may be changed to a 4-week period March 31April 27, 2005, which would include Daylight Savings Time change. (A decision will be announced at a later time.)
(9) Memorial Day will be observed on Monday, May 30, 2005, and will not be included in the May 2005 measurement.
(10) Independence Day will be observed on Monday July 4, 2005, and will be included in the July 2005 measurement.
(11) The local market Model Year Change is scheduled for Saturday, September 24, 2005, and will not be included in any ViP measurement period.
(12) Daylight Saving Time ends Sunday, October 30, 2005 and will not be included in either the October or November 2005 measurements.
(13) Thanksgiving Day is Thursday, November 24, 2005, and will be included in the November 2005 measurement.
(14) Christmas Day is Sunday December 25, 2005, and will be included in the December 2005 measurement.