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Mark your calendars: The sweeps periods

If you've gotten your wall calendar for 2005, it's time to mark the all-important dates for the Nielsen ratings sweeps. Conveniently, Nielsen Media Research has issued a list of all of the sweeps periods (including some from earlier this year) through the end of 2005.

Nielsen sweeps dates

Sweep Month

Dates

Number of Markets

April 2004 (1)

April 8 - April 28, 2004

LPM Markets Only

May 2004 (2)

April 29 - May 26, 2004

All 210  DMA's

June 2004

June 3 - June 30, 2004

LPM Markets Only

July 2004  (3)

July 8 - August 4, 2004

207*   DMA's

August 2004

August 5 - August 25, 2004

LPM Markets only

September 2004 (4)

August 26 - September 22, 2004

LPM Only - 4 wks

October 2004 (5)

September 30 - October 27, 2004

25 Markets

November 2004(5) (6)

November 4 - December 1, 2004

All 210  DMA's

December 2004 (7)

December 2 - December 29, 2004

LPM Only - 4 wks

January 2005

January 6 - February 2, 2005

17 Markets

February 2005

February 3 - March 2, 2005

All 210 DMA's

March 2005 (8)

March 3 - March 30, 2005

6 Markets

April 2005  (8)

April 7 - April 27, 2005
(may change to 4-week period:  3/31 - 4/27)

LPM Only - 3 wks

May 2005 (9)

April 28 - May 25, 2005

All 210 DMA's

June 2005

June 2 - June 29, 2005

LPM Only - 4 wks

July 2005 (10)

June 30 - July 27, 2005

207 DMA's

August 2005

July 28 - August 24, 2005

LPM Only - 4 wks

September 2005 (11)

August 25 - September 21, 2005

LPM Only - 4 wks

October 2005 (12)

September 29 - October 26, 2005

25 DMA's

November 2005 (12) (13)

November 3 - November 30, 2005

All 210 DMA's

December 2005  (14)

December 1 - December 28, 2005

LPM Only - 4 wks


(1)   Daylight Savings Time begins Sunday, April 4, 2004 and will not be included in the March or April 2004 measurements.

(2)   Memorial Day will be observed on Monday, May 31, 2004, and will not be included in the May 2004 measurement.

(3)   Independence Day will be observed on Monday July 5, 2004, and will not be included in the July 2004 measurement.

(4)   The local market Model Year Change is scheduled for Saturday, September 25, 2004, and will not be included in any ViP measurement period.

(5)   Daylight Saving Time ends Sunday, October 31, 2004 and will not be included in either the October 2004 or November 2004 measurements.

(6)   Thanksgiving Day is Thursday, November 25, 2004, and will be included in the November 2004 measurement.

(7)   Christmas Day is Saturday, December 25, 2004, and will be included in the December 2004 measurement.

(8)  Daylight Saving Time begins Sunday, April 3, 2005 and will not be included under the current plan.  However, April 2005 may be changed to a 4-week period March 31–April 27, 2005, which would include Daylight Savings Time change.  (A decision will be announced at a later time.)

(9)  Memorial Day will be observed on Monday, May 30, 2005, and will not be included in the May 2005 measurement.

(10)  Independence Day will be observed on Monday July 4, 2005, and will be included in the July 2005 measurement.

 (11)  The local market Model Year Change is scheduled for Saturday, September 24, 2005, and will not be included in any ViP measurement period.

 (12)  Daylight Saving Time ends Sunday, October 30, 2005 and will not be included in either the October or November 2005 measurements.

 (13) Thanksgiving Day is Thursday, November 24, 2005, and will be included in the November 2005 measurement.

 (14) Christmas Day is Sunday December 25, 2005, and will be included in the December 2005 measurement.



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