Air France launches new corporate campaign
Air France is showcasing commitment to satisfying the needs of U.S. passengers with a new corporate campaign launching this month. The effort will be featured in major papers including The Wall Street Journal, The Washington Post and The New York Times.
As part of its ongoing commitment to the North Atlantic market, Air France has significantly increased both its number of transatlantic flights (78 in 1997 vs. 199 in 2005) and U.S. cities served, as a result of agreements with its three U.S. airline partners Delta, Northwest and Continental.
The campaign has three strategic components:
-- An execution look that is "American" in style, with typography that is simple and impactful
-- A message that conveys how the company's strength works for the benefit of the passenger
-- A hard hitting media strategy with a focus on media investments over the course of five weeks, which includes running the campaign in 3 key business-oriented newspapers.
This corporate media campaign complements a brand-product campaign, highlighting the comfort in its new cabins, the scope of its global network and the customer-focused attitude of its on-board and ground staff. This campaign will be featured extensively in weekly business magazines.
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