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TV revenues up 6.8% in first half of 2006

The Television Bureau of Advertising (TVB) reports that Q2 revenues rose 3.4%, bringing the first half of the year in with a gain of 6.8%. Of course, the best is yet to come, with the peak of political spending still ahead. Susan Cuccinello, SVP of Research for TVB, reports that 15 of the top 25 advertisers in local broadcast spent more in the second quarter of 2006 than they had in the same quarter of 2005. The top five percentage increases were posted by AT&T (up 127.8%), Ford Motor (up 54.8%), Berkshire Hathaway (up 41.6%), Honda Motor Co. (up 33.7%), and Toyota Motor Corp. (up 27.1%). Fourteen of the top 25 advertising categories spent more than in the same quarter a year ago. The biggest percentage increases were posted by Government & Organizations (up 90.3%), Telecommunications (up 36.9%), Beer & Wine (up 21.1%), Household Supplies (up 20.6%) and Financial (up 9.5%). Here are the numbers for Q2 and the first half.

2ND QUARTER 2006 SUMMARY
LOCAL BROADCAST: Top 100 Markets
	2nd Qtr 2006	2nd Qtr 2005	% Change
LOCAL BROADCAST TV*	$4,119,691,600	$3,923,748,200	5.0
SYNDICATED TV	1,060,510,600	1,007,000,000	5.3
NETWORK TV**	6,612,222,700	6,470,109,200	2.2
TOTAL BROADCAST TV	$11,792,424,900	$11,400,857,400	3.4
FIRST HALF 2006 SUMMARY
LOCAL BROADCAST: Top 100 Markets
	First Half 2006	First Half 2005	% Change
LOCAL BROADCAST TV*	$8,282,806,500	$7,811,465,500	6.0
SYNDICATED TV	2,109,131,400	1,994,594,900	5.7
NETWORK TV**	13,804,360,200	12,846,127,300	7.5
TOTAL BROADCAST TV	$24,196,298,100	$22,652,187,700	6.8
* Includes both local and national spot activity in the top 100 markets.
**Network figures include WB, UPN and PAX.
Source: Television Bureau of Advertising (TVB) from estimates supplied by
TNS Media Intelligence.