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Auto spending up in Q2
TVB's advertiser category report for Q2 shows a gain in the biggest category, albeit a small one. Automotive spending at TV stations (local and national spot combined) was up 1.9% to 899 million. As you would expect, the big gainer was Government & Organizations, which includes political advertising, up 90.3% to 183.1 million. Here is the top 25 chart for Q2.
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TOP 25 LOCAL BROADCAST TV CATEGORIES*
Top 100 Markets - Second Quarter 2006
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($000)
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RANK
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Product Classification
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SECOND QTR
2006
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SECOND QTR
2005
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%
CHANGE
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1
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AUTOMOTIVE
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$899,022.3
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$882,156.1
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1.9
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2
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RESTAURANTS
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297,968.8
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320,595.6
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-7.1
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3
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TELECOMMUNICATIONS
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296,728.3
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216,771.5
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36.9
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4
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CAR & TRUCK DEALERS
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239,876.2
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232,048.2
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3.4
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5
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GOVERNMENT & ORGANIZATIONS
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183,120.5
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96,223.9
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90.3
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6
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FURNITURE STORES
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173,339.8
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163,192.0
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6.2
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7
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INSURANCE & REAL ESTATE
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153,411.8
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143,948.6
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6.6
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8
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FINANCIAL
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140,824.7
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128,574.4
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9.5
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9
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TRAVEL, HOTELS & RESORTS
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127,014.8
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135,124.0
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-6.0
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10
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SCHOOLS, COLLEGES & CAMPS
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109,588.1
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104,114.2
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5.3
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11
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LEISURE TIME ACTIVITIES & EVENTS
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99,736.8
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97,182.1
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2.6
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12
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LEGAL SERVICES
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88,674.2
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83,061.1
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6.8
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13
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FOOD & FOOD PRODUCTS
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79,926.0
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86,380.1
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-7.5
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14
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FOOD STORES & SUPERMARKETS
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70,531.3
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75,886.1
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-7.1
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15
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DEPARTMENT STORES
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61,919.2
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69,500.8
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-10.9
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16
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MOTION PICTURES
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58,116.1
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65,115.7
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-10.7
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17
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MEDIA & ADVERTISING
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49,222.8
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48,814.6
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0.8
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18
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HOME CENTERS & HARDWARE STORES
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48,041.6
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52,876.9
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-9.1
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19
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CLOTHING STORES
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40,883.5
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37,403.6
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9.3
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20
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MEDICINES & REMEDIES
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35,322.9
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46,985.2
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-24.8
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21
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TOILETRIES & COSMETICS
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34,266.9
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48,285.9
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-29.0
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22
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BEER & WINE
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33,257.5
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27,471.1
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21.1
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23
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SOFT DRINKS, CANDY & SNACKS
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32,076.7
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33,771.5
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-5.0
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24
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DISCOUNT DEPARTMENT STORES
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30,244.2
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35,701.0
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-15.3
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25
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HOUSEHOLD SUPPLIES
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19,122.9
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15,855.9
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20.6
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*Includes both local and national spot activity
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Source: Television Bureau of Advertising (TVB) from estimates supplied by
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TNS Media Intelligence.
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Television Business Report
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