ABC’s The Bachelor ran a strong #2 against regular competition.
Featuring The Bachelor and Castle, ABC led the network pack on Monday, beating runner-up CBS by 1.1 million viewers and by 5% in Adults 18-49.
ABC marked its most-watched Monday since November – since 11/21/11.
ABC’s The Bachelor ran a strong #2 against regular competition from 8-10pm with Total Viewers and Adults 18-49, while finishing #1 among all key Women demographics (W18-34/W18-49/W25-54).
In addition, The Bachelor beat out its original unscripted competition on NBC (Who’s Still Standing?/Fear Factor) during the 2-hour time period, leading by 1.4 million viewers and by 16% in Adults 18-49. The ABC unscripted show qualified as Monday’s #1 TV series across the Women demos.
Building on its lead-in, ABC’s Castle finished as the #1 regular program during the 10 o’clock hour among Total Viewers and Adults 18-49 to stand as Monday’s most-watched TV series overall. In the hour, the ABC drama essentially tripled the delivery of NBC’s Rock Center With Brian Williams in viewers (+216%) and young adults (+188%).
On its first original in 5 weeks (on 12/5/11), Castle jumped by double-digits over its last first-run telecast with Total Viewers (+21%) and Adults 18-49 (+15%).
Castle rose over its performance on the same night last year by 8% with viewers and by 10% with young adults.
(source; ABC)
