Union Radio presented 1/28 in Miami its global Spanish language information and entertainment platform to an audience of media buyers, agency representatives and clients. 26 million people worldwide listen to Union Radio’s programming in over 1,222 stations each day, and 11 million people visit their websites.
Mexican journalist Leon Krauze, host of Hoy por Hoy on W Radio in Mexico, served as master of ceremonies. He was accompanied by Luis Merino, Director of the group’s music business, Alejandro Nieto, Director of talk radio formats and Antonio Buades, Sales manager of Union Radio.
Merino spoke about the success of brands like 40 Principales and Union Radio’s capability to attract audiences. “We specialize in communication and are able to produce anything from small events to events of more than 250 thousand people. We do over one thousand events annually. More than just playing songs, we communicate”, he said.
Nieto spoke about the company’s dedication to news and reports, such as the special coverage of the recent earthquake in Haiti. He also announced that this year there will be an in-depth coverage of sporting events like the World Cup, the Copa Libertadores and Copa de Campeones.
Antonio Buades – accompanied by some of the Sales directors for different countries such as Sergio Velez of Mexico, Christian Dieb of Colombia, Carlos Parker of Argentina and Joaquín Escribano of Chile- spoke about the various opportunities and advantages for clients. Then, he officially welcomed Ileana Cruz, new Pan-regional Sales Manager. Cruz announced that she is already working on unique, customized business proposals for clients in the areas of sports and music.
The event was also attended by music celebrities, like singer David Bisbal.
The new model of pan-regional business aims to become the best vehicle for ad professionals to reach their customers across America. Given the diversity of programs and the variety of profiles of Union Radio’s audience, clients interested in a specific segment of the population were told they can can quickly find what they are looking for at a more cost efficient way.
