Univision #2 Broadcast Network in the Country in Overall Prime Out-delivering NBC, ABC, CBS and CW among ALL Adults 18-34.
NPM Broadcast Prime Highlights Week of 05/24/10
• Univision was the #2 broadcast network in overall prime, beating NBC, ABC, CBS and CW, among Adults 18-34 (1.0 million). Additionally, Univision was the #2 network among Kids 2-11 (454,000), ranked # 4 among Teens 12-17 (166,000) and ranked #5 among Adults 18-49 (1.8 million) and Total Viewers 2+ (3.3 million).
• Last week, Univision out-delivered ABC, CBS, NBC or FOX every night among Adults 18-34, on 5 out of 7 nights among Adults 18-49 and Teens 12-17 and on 4 out of 7 nights among Total Viewers 2+.
• For the week, Univision had 5 of the Top 30 Programs among Adults 18-49, 7 of the Top 30 among Adults 18-34 and 6 of the Top 30 Programs among Teens 12-17.
• Last week, Univision posted increases in broadcast prime versus the same week a year ago among Adults 18-34 (+11%) and Adults 18-49 (+2%).
• Univision was the #1 most-watched broadcast network in primetime on Friday night among ALL Adults 18-49 (2.0 million), Adults 18-34 (1.2 million) and Teens 12-17 (212,000) and ranked #4, out-delivering FOX and CW, among Total Viewers 2+ (3.7 million) for the night.
• The top-rated program on Friday night was Univision’s “Hasta Que El Dinero Nos Separe” (For Love or Money) among Adults 18-49 (2.4 million), Adults 18-34 (1.4 million) and Teens 12-17 (243,000). Additionally, “La Rosa de Guadalupe” (The Rose of Guadalupe) was the #2 program of the night among Adults 18-34 (727,000) and Teens 12-17 (152,000).
• On Wednesday night, Univision was the #2 broadcast network in primetime among Adults 18-34 (1.2 million) for the third consecutive week.
• Thursday night Univision took the #2 position in primetime, behind FOX, among Adults 18-49 (2.3 million), Adults 18-34 (1.3 million), Teens 12-17 (206,000) and ranked at #3 among Total Viewers 2+ (4.2 million) on this night.
• “Hasta Que El Dinero Nos Separe’s” (For Love or Money) popularity made Univision the #2 network in the M-F/8-10pm time slot among Adults 18-34 (1.6 million), Women 18-34 (808,000) and ranked #3 among Adults 18-49 (2.7 million) and Teens 12-17 (248,000).
• Univision’s 10pm checker-block lineup garnered the network the #4 position among Adults 18-34 (836,000); out-delivering NBC in the hour.
• “Tiempo Final” (The End) on Tuesday night delivered more Adults 18-34 (835,000) than CBS’s “The Good Wife” in the 10pm hour. The show was also one of the Top 30 Programs of the week among Adults 18-34.
• On Saturday night, “Sábado Gigante” (Giant Saturday) helped the network take the #3 position for the night among Adults 18-49 (955,000), Adults 18-34 (493,000) and Teens 12-17 (96,000); beating ABC and CBS. Additionally, Univision was the #2 ranked network on Saturday night among Kids 2-11 (267,000) and ranked #4 among Total Viewers 2+ (2.1 million).
• Sunday night’s line-up made Univision the #4 broadcast network for the night among Adults 18-34 (368,000); beating CBS.
(source: Univision)
