Univision #4 overall: out-delivering NBC, CW among adults 18-34

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Univision #4 Broadcast Network in the Country in Overall Prime Out-delivering NBC and CW among Adults 18-34. NPM Broadcast Prime Highlights Week of 05/10/10: Univision was the #4 broadcast network in overall prime for the week among Adults 18-34 (1.1 million); beating NBC and CW.  Additionally, Univision was the #2 network among Kids 2-11 (442,000) for the 10th consecutive week and ranked #5 among Adults 18-49 (1.9 million) and Total Viewers 2+ (3.5 million).


Week 34 May 10-19: For the week, Univision out-delivered ABC, CBS, NBC or FOX on 5 out of 7 nights among Adults 18-34, 4 out of 7 nights among Teens 12-17 and on one night among Adults 18-49 and Total Viewers 2+.

 Regardless of language, Univision had 3 of the Top 30 Programs of the week among Adults 18-34.

 Last week, Univision saw +4% growth in broadcast prime among Adults 18-34 when compared to the same week a year ago.
 
 On Friday night, Univision was the #1 most-watched broadcast network in primetime among ALL Adults 18-49 (2.7 million) and Adults 18-34 (1.6 million), ranked #2 among Teens 12-17 (211,000) and among Total Viewers 2+ (4.7 million) the network ranked #4.
 
 Univision’s 8pm novela, “Hasta Que El Dinero Nos Separe” was the top-rated program on all of television on Friday night and delivered more Adults 18-49 (2.7 million) and Adults 18-34 (1.6 million) viewers than the original airings of ABC’s “Wife Swap,” “Primetime: What Would You Do?,” and “20/20;” CBS’ “Ghost Whisperer,” “Medium,” and “Miami Medical;” NBC’s “Friday Night Lights” and “Dateline NBC;” FOX’s “Kitchen Nightmares,” and the season finale of CW’s “Smallville.”
 
 For the week, “Hasta Que El Dinero Nos Separe” (For Love or Money) made Univision the #2 network in the M-F/8-10pm time slot among Adults 18-34 (1.5 million) and ranked #4 among Women (781,000) and Teens 12-17 (233,000); beating NBC and CW.
 
 On Wednesday night, Univision was the #2 broadcast network in primetime, behind FOX, among Adults 18-34 (1.3 million) thanks to its strong line-up.
 
 The second episode of “Tiempo Final” (The End) saw double digit week-to-week growth with an average audience of 2.3 million Total Viewers 2+, 1.2 million Adults 18-49 and 713,000 Adults 18-34.  The program also delivered more Total Viewers 2+, Adults 18-49 and Adults 18-34 than the CW’s Tuesday night line-up.
 
 “Mujeres Asesinas 2” (Killer Women 2) continues to garner weekly growth  in key demos and on Thursday night delivered more Adults 18-34 (1.0 million) than NBC’s “Marriage Ref;” ABC’s “Flashforward;” CW’s “Supernatural” and Telemundo’s sport special “Rumbo al Mundial”.

 Sunday’s airing of the semi-final of “Nuestra Belleza Latina” (Out Latin Beauty) delivered its highest Total Viewers 2+ (3,183,000) audience for the season and the second highest audience among Adults 18-34 (846,000).  The program also experience week-to-week increases across key demographics including Total Viewers 2+ (+25%), Adults 18-49 (+17%), Adults 18-34 (+14%) and Women 18-49 (+13%).
NPM Broadcast Prime Network Rankers for 05/10/10 through 05/16/10

TeleFutura’s Primetime Increased by +46% among Total Viewers 2+

While Telemundo Saw -9% Declines Versus Last Year NPM Broadcast Prime Highlights Week of 05/10/10.

Last week, TeleFutura attracted nearly 908,000 Total Viewers 2+, 544,000 Adults 18-49 and 341,000 Adults 18-34 during broadcast prime.

 Thus far in the 2009/2010 Season, TeleFutura is showing strong audience growth during broadcast prime compared to the same period in the 2008/2009 Season while Telemundo reports audience declines or minimal growth among key demographics that include Total Viewers 2+ (TFN +45% vs. TEL -9%), Adults 18-49 (TFN +44% vs. TEL -4%) and Adults 18-34 (TFN +47% vs. TEL +2%).

 TeleFutura continues to generate more nightly wins over Telemundo in the current 2009/2010 Season during broadcast prime versus the same period in the 2008/2009 Season among Total Viewers 2+ (70 nights vs. 26 nights), Adults 18-49 (57 nights vs. 29 nights) and Adults 18-34 (66 nights vs. 29 nights).

(source: Univision)


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