Univision touts its ratings for the week of 03/22/10:
• Last week, Univision out-delivered ABC, CBS, NBC or FOX on 5 out of 7 nights among Adults 18-34 and on 6 out of 7 nights among Teens 12-17.
• On Friday night, Univision was the #3 ranked broadcast network in primetime, beating FOX, NBC and CW, among Adults 18-34 (886,000),ranked #2 among Teens 12-17 (262,000) and was #5 among Adults 18-49 (1.7 million) for the night.
• Univision’s “Hasta Que El Dinero Nos Separe”(For Love or Money) was the fourth most-watched program on Friday night among Adults 18-34 (1.2 million). Univision’s novelas rank among the Top 15 programs on a nightly basis among Adults 18- 34.
• Univision’s strong primetime line-up on Monday (1.1 million) and Tuesday (988,000) night garnered the network the #4 position in overall primetime among ALL Adults 18-34.
• Univision finished the week as the #2 most-watched broadcast network in primetime for the fourth consecutive week among Kids 2-11 (414,000) and ranked at #4 among Teens 12-17 (199,000). Additionally, Univision ranked at #5 among Total Viewers 2+ (3.1 million) , Adults 18-49 (1.6 million) and Adults 18-34 (838,000).
• At 8pm, “Hasta Que El Dinero Nos Separe” (For Love or Money) made Univision the #3 ranked network among Adults 18-34 (1.4 million), Women 18-34 (761,000) and Teens 12-17 (280,000) The novela also captured the #4 ranking among Adults 18-49 (2.5 million); beating NBC and CW in the 8pm hour.
• “Corazon Salvaje” (Wild Heart) captured more Teens 12-17 (234,000) than NBC and CW in the 9pm hour; making Univision the #4 ranked network in the hour. Additionally, Univision was the #5 ranked network in the M-F/9-10pm hour among Adults 18-49 (1.8 million), Adults 18-34 (925,000) and Total Viewers 2+ (3.5 million).
• Univision’s Thursday night special airing of its web novela, “Vidas Cruzadas” (Crossed Lives) starring Guy Ecker and Kate Del Castillo, averaged 2.2 million Total Viewers 2+, 516,000 Adults 18-34, 1.0 million Adults 18-49, 337,000 Men 18-49 and 665,000 Women 18-49. The special ranked among the Top 20 most popular programs of the night among both Adults 18-34 and Adults 18-49. Additionally, “Vidas Cruzadas” delivered more Adults 18-34 then FOX’s “Fringe”.
• “Sábado Gigante” (Giant Saturday) made Univision the #3 ranked network on Saturday night, behind ABC and NBC, among Adults 18-34 (530,000), Teens 12-17 (125,000), Kids 2-11 (274,000).
• Sunday night’s “Nuestra Belleza Latina” (Out Latin Beauty) with an average audience of 633,000 Adults 18-34 out-delivered ABC’s “Desperate Housewives,” a special presentation of “Castle;” FOX’s “Til Death” and NBC’s “Dateline”.
(Source: Univision)
