18-34 is the target demo for Univision and the network is celebrating two weeks in a row where it was #2 in the demo, beaten only by Fox. For the most recent week it tied ABC in rating and share 18-34, but was slightly ahead in viewers.
"Being the #2 Primetime network for two straight weeks among all viewers 18 to 34, not just Hispanic, is further proof of Univision's ability to connect with an audience of the size and scale of any major broadcast network. With numbers like these, it's clear advertisers looking to reach young adults need to include Univision as part of their plan," said Alina Falcón, Executive Vice President and Operating Manager of the Univision Network.
