Using Your Benefits


Michael RuddOne of the underused keys in radio sales is to really use your benefits of your medium and show them to your client or prospect in a way that will impact their business. I received a stat last week that jumped out at me: The use of radio in a company’s marketing campaign results in a 7.7% higher ROI than when the same companies have done a similar campaign without radio as part of their media mix.

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)