“Voice” up 16% vs. last year’s finale

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The VoiceWeek to week, the Tuesday “Voice” is up 39 percent in 18-49 (4.3 vs. 3.1) and 30 percent in total viewers (11.596 million vs. 8.903 million).


Despite its move from 10 p.m. last week to 8 p.m. this week, “Fashion Star” is currently reporting a 4% increase in total viewers week to week (to 4.405 million from 4.226 million), pending updates.

Tuesday Results: From 9-11 p.m. ET, the season finale of “The Voice” (4.3/11 in 18-49, 11.6 million viewers overall) delivered a 16 percent increase on the show’s year-ago finale in 18-49 rating (with a 4.3 vs. a 3.7 from 8-9 p.m. on Wednesday, June 29, 2011).  In total viewers, “The Voice” finale is up versus last year by 5 percent (11.596 million vs. 11.046 million).  “The Voice” is the #1 telecast of the night on ABC, CBS, NBC and Fox in adults 18-49, marking the sixth Tuesday in a row “Voice” has been #1 or tied for #1.  This week’s “The Voice” won the two-hour time period in every key demographic, including an adult 18-49 victory by a 72 percent margin (with a 4.3 rating vs. a 2.5 for CBS’s second-place lineup of “NCIS” and “Unforgettable”).

“The Voice” hit season highs for NBC in the time period in 18-49 and total viewers.  Versus NBC’s season averages in the slot, “The Voice” is up 105% in 18-49 (4.3 vs. 2.1) and up 100% in total viewers (11.596 million vs. 5.810 million).  Week to week, the Tuesday “Voice” telecast is up 39 percent in 18-49 (4.3 vs. 3.1) and 30 percent in total viewers (11.596 million vs. 8.903 million).

These are the top Tuesday “Voice” results of the season and best for either a Monday or Tuesday “Voice” telecast since Monday, March 26.

“The Voice” grew steadily throughout its two-hour time period, with this half-hour track: 3.9, 4.2, 4.4, 4.6.  From its first half-hour to its fourth, “The Voice” grew by 18 percent in 18-49 rating and by 17 percent or more than 1.8 million persons in total viewers (to 12.7 million from 10.8 million).

From 8-9 p.m. ET, “Fashion Star” averaged a 1.3/4 in 18-49 and 4.4 million viewers overall.  “Fashion Star” grew from its first half-hour to its second in all key ratings categories, including gains of 36 percent in 18-49 rating (to a 1.5 from a 1.1) and 11 percent in total viewers (4.6 million vs. 4.2 million).  Despite its move from 10 p.m. last week to 8 p.m. this week, “Fashion Star” is currently reporting a 4 percent increase in total viewers week to week (to 4.405 million from 4.226 million), pending updates.

In Late-Night Metered Markets Tuesday night:

In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 3.0/7; CBS’s “Late Show with David Letterman,” 2.6/6; and ABC’s combo of “Nightline,” 3.3/8; and “Jimmy Kimmel Live,” 1.9/6.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/5; “Late Show,” 0.6/3; “Nightline,” 1.0/4; and “Jimmy Kimmel Live,” 0.5/3.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.4/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.2/4).  In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49) tied “Late Late Show” (0.3/2).

At 1:35 a.m., “Last Call with Carson Daly” averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(source: NBC)