Wal-Mart and L’Oreal in the TV Spot Ten


Media MonitorsLast week Univision took #1 with 23,742 spots in the Media Monitors TV SPOT TEN. ABC TV Network slipped to #2 with 20,516 spots, while NBC TV Network maintained at #3 with 18,531 spots. McDonald’s pushed up from #7 to #4 with 17,231 commercials and Wal-Mart surged from #14 to #5 with 16,684 ads. CBS TV Network captured #6 with 16,178 spots, while Telemundo moved up from #10 to #7 with 15,706 announcements. Toyota dropped from #4 to #8 with 14,754 spots and L’Oreal leaped from #11 to #9 with 14,328 ads. The Ford Dealer Association was #10 with 13,178 spots.


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.