Walmart stays hot, Old Navy new in Top Ten


Media MonitorsWalmart maintains their command on #1 in the Media Monitors TV SPOT TEN with 25,745 spots.  Univision was #2 with 21,264 spots, while ABC TV Network moved up from #5 to #3 with 20,686 announcements. Target took #4 with 18,927 spots and NBC TV Network nudged into #5 with 18,452 ads. McDonald’s leaped from #12 to #6 with 17,011 commercials, while Pillsbury entered the Top Ten at #7 with 16,815 spots. Telemundo managed #8 with 15,061 spots and the U.S. Department of Health & Human Services soars from #20 to #9 airing 14,481 ads. New to the Top Ten was Old Navy with 14,422 spots.


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.