Tony Rogers is a white guy, raised in Texas in the 1970s and 1980s. He’s a son, brother, husband, and uncle. He’s lived across the U.S., and spent some time in China, too.
He’s also a master of attracting multicultural consumers, as SVP/CMO for Walmart — one of the radio and television industry’s leading advertisers.
He could also be you, and all it takes is moving on a path that combines both a rational and emotional perspective on consumer attraction — it’s a route that uses the name of a popular band at many a radio station today: The Head and the Heart.