Ways To Capitalize On The Future, Courtesy of Pandora

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Who controls more than $3.4 trillion in buying power? Multicultural consumers. Thanks to steady population growth, increased educational attainment and “a strong inclination toward entrepreneurialism,” what’s been labeled by many as the “New American Mainstream” is greatly impacting not only broadcast media, but key advertisers.


It’s one reason why one of the biggest challengers to AM and FM radio, Pandora Media, drafted a 22-page White Paper released Wednesday (8/16) that provides a primer, of sorts, on why reaching the multicultural consumer is so vital for marketers.

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