Week 10: TeleFutura novela 'Reto de Mujer' solid 18-49 demo

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Last week, TeleFutura  delivered its HIGHEST weekly performance in the current 2011/12 Season with 622,000 Total Viewers 2+, nearly 400,000 Adults 18-49  (368,000) and 206,000 Adults 18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).


 Compared to its previous week (11/14/11-11/20/11) average, TeleFutura generated double-digit audience increases among  Total Viewers 2+ (622,000 vs. 498,000; +25%), Adults 18-49 (368,000 vs. 302,000; +22%) and Adults 18-34 (206,000 vs. 157,000; +31%) during broadcast prime.

TeleFutura’s primetime novela “Reto de Mujer” (M-F 8:00pm-8:30pm) averaged 376,000 Total Viewers 2+, 186,000 Adults 18-49 and 63,000 Adults 18-34.  Versus its prior week performance “Reto de Mujer” (11/14/11-11/18/11) grew its audience among Total Viewers 2+ (376,000 vs. 312,000; +21%) and among Adults 18-34 (63,000 vs. 58,000; +9%). The novela also delivered its 2nd HIGHEST weekly performance since it first premiered on 08/15/11 among Total Viewers 2+.

In its third week on TeleFutura, “Protagonistas” at 10pm…
Drew in 488,000 Total Viewers 2+, 284,000 Adults 18-49 and 181,000 Adults 18-34.

Reported its HIGHEST weekly audience levels since it first aired on TeleFutura (11/08/11) among Total Viewers 2+, Adults 18-49 and Adults 18-34.

Registered week-to-week audience growth among Total Viewers 2+ (488,000 vs. 482,000; +1%),  Adults 18-49 (284,000 vs. 265,000; +7%) and Adults 18-34 (181,000 vs. 165,000; +10%).

On Sunday night (11/27/11) from 7pm-11pm, TeleFutura was the #2 Spanish-language network, out-delivering Telemundo.  TeleFutura’s primetime programming included the  soccer game “Liga Mexicana  de Fútbol : Santos vs. Jaguares” and back -to-back feature films “Cine de las Estrellas: Supercop” and “Cine de las Estrellas: Infierno” (“INFERNO”), generating more viewers than Telemundo’s primetime line-up that included “Pa’Lante con Cristina,” the special presentation of “Fútbol Estelar: Tigres vs. Pachuca” and “Cine Exclusivo: Jumper” among Total Viewers 2+ (TF 1,230,000 vs. TEL 917,000; +34% Adv.), Adults 18-49 (TF 796,000 vs. TEL 579,000; +37% Adv.) and Adults 18-34 (TF 483,000 vs. TEL 341,000; +42% Adv.) .

Additionally, TeleFutura out-Performed Telemundo head-to-head during the 7pm-9pm block, this week with “Liga Mexicana de Fútbol: Santos vs. Jaguares”  and “Cine de las Estrellas: Supercop” for the 7th consecutive Sunday.

On average during the two-hour block,  TeleFutura’s “Liga Mexicana  de Fútbol: Santos vs. Jaguares”  and “Cine de las Estrellas: Supercop” surpassed Telemundo’s one-hour airing of “Pa’lante con Cristina” followed by a special airing of “Futbol Estelar: Tigres vs. Pachuca” by double-digit margins among Total Viewers 2+ (TF 1,190,000 vs. TEL 942,000; +26% Adv.), Adults 18-49 (TF 780,000 vs. TEL 589,000; +32% Adv.) and Adults 18-34 (TF 436,000 vs. TEL 324,000; +35% Adv.).

(Source: The Nielsen Company, NPM (11/21/2011-11/27/2011) vs. prior week (11/14/2011-11/20/2011). TF vs. TEL on 11/27/11 7PM-9PM block based on Strict Daypart.  Broadcast Prime (M-Sat 8pm-11pm, Sun 7pm-11pm), Live+SD)