• With over 600,000 Total Viewers 2+ (622,000), on average, watching TeleFutura during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm) last week, the network recorded its highest weekly performance thus far in the 2011/12 Season among Adults 18-49 (379,000) and Adults 18-34 (220,000).
• Compared to its previous week average (01/02/12-01/08/12), TeleFutura produced double-digit audience increases among Total Viewers 2+ (622,000 vs. 550,000; +13%), Adults 18-49 (379,000 vs. 333,000; +14%) and Adults 18-34 (220,000 vs. 193,000; +14%) during broadcast prime.
• TeleFutura’s weeknight edition of “Cine de las Estrellas” (8pm-10pm)…
* Attracted 564,000 Total Viewers 2+, 309,000 Adults 18-49 and 168,000 Adults 18-34.
* Delivered significant audience percent increases compared to its prior week average
among all key demographics that included Total Viewers 2+ (564,000 vs. 468,000; +21%), Adults 18-49 (309,000 vs. 248,000; +25%) and Adults 18-34 (168,000 vs. 131,000; +28%).
• TeleFutura’s M-F 10pm-11pm dramatic series ”El Capo…”
* Generated its highest weekly performance since its premiere on 12/19/11 among Total Viewers 2+ (746,000) and Adults 18-49 (541,000). Also reported its 2nd highest weekly audience levels among Adults 18-34 (345,000).
* Week four marked the third consecutive week of audience growth among Total Viewers 2+ and Adults 18-49.
* Double-digit percent increases in comparison to premiere week among Total Viewers 2+ (746,000 vs. 556,000; +34%), Adults 18-49 (541,000 vs. 406,000; +33%) and Adults 18-34 (345,000 vs. 245,000; +41%).
• On Sunday night (01/15/12) from 7pm-11pm, TeleFutura was the #2 Spanish-language network thanks to its back-to-back movie airings of “Cine de las Estrellas: Animal” and “Cine de las Estrellas: Trampa de Fuego” (“FIRETRAP”) which generated more Adult 18-34 viewers (TF 270,000 vs. TEL 253,000; +7% Adv.) than Telemundo’s primetime line-up that included “Pa’Lante con Cristina” and “Cine Exclusivo: Quantum of Solace.”
* Head-to-Head in the 7pm-9pm block on Sunday night, TeleFutura ‘s “Cine de las Estrellas: Animal” out-performed Telemundo’s airing of “Pa’Lante con Cristina” among Adults 18-49 (TF 531,000 vs. TEL 516,000; +3% Adv.) and Adults 18-34 (TF 328,000 vs. TEL 218,000; +50% Adv.).
(Source: TeleFutura)
