• Last week, TeleFutura recorded its highest weekly performance thus far in the 2011/12 Season with over 700,000 Total Viewers 2+ (721,000), 413,000 Adults 18-49 and 232,000 Adult s18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).
• Versus its previous week average (01/09/12-01/15/12), TeleFutura delivered single to double-digit percentage increases among Total Viewers 2+ (721,000 vs. 622,000; +16%), Adults 18-49 (413,000 vs. 379,000; +9%) and Adults 18-34 (232,000 vs. 220,000; +5%) during broadcast prime.
• TeleFutura was the #2 Spanish-language Network during weekend broadcast prime, beating Telemundo by double-digit margins among Total Viewers 2+ (TF 963,000 vs. TEL 674,000; +43% Adv.), Adults 18-49 (TF 536,000 vs. TEL 396,000; +35% Adv.) and Adults 18-34 (TF 283,000 vs. TEL 241,000; +17% Adv.).
* On Saturday night (January 21, 2012) from 10pm-11pm, TeleFutura aired “Choques Extremos”, which drew more Adults 18-49 (TF 198,000 vs. TEL 188,000; +5% Adv.), than Telemundo’s “Videos Asombrosos” special.
* On Sunday night (January 22, 2012) from 7pm-11pm, TeleFutura’s primetime feature film “Cine de las Estrellas: El Dorado” significantly out-performed Telemundo’s prime time programming which included “Pa’Lante con Cristina” and “Cine Millonario: Fantastic Four” among Total Viewers 2+ (TF 1,418,000 vs. TEL 712,000; +99% Adv.), Adults 18-49 (TF 757,000 vs. TEL 397,000; +91% Adv.) and Adults 18-34 (TF 400,000 vs. TEL 251,000; +59% Adv.).
* Lastly, “El Dorado” is currently TeleFutura’s 2nd highest ranking feature film in the 2011/2012 Season among Total Viewers 2+. Additionally, “El Dorado” on “Cine de las Estrellas” was TeleFutura’s highest-ranked program last week among Total Viewers 2+, Adults 18-49 and Adults 18-34 during broadcast prime.
Source: The Nielsen Company, NPM. TF Current Week (01/16/2012-01/22/2012) vs. Prior Week (01/09/11-01/15/12), ). TeleFutura’s Feature films ranker based on the 2011/12 Season-To-Date (09/19/2011-01/22/2012). Broadcast Prime (M-Sat 8pm-11pm, Sun 7pm-11pm.) Live+SD.
(Source: TeleFutura)
